The Houston Astros and crisis communications

Touch Point Podcast
Touch Point Podcast
The Houston Astros and crisis communications
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The Houston Astros made every mistake in the book.

It’s not great for their fans or their organization, but it does give us a new angle to talk about crisis communications. In this conversation, editorial manager David Shifrin (Colorado Rockies) is joined by associate vice president Tim Stewart (Chicago Cubs) and vice president Steve Patterson (Detroit Tigers) to talk about lessons from a very strange cheating scandal in Major League Baseball and how they apply to healthcare – or any industry, really.

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David Shifrin

A Left-handed PhD working in a world of right-handed MDs, David is the editorial manager at Jarrard Phillips Cate and Hancock. With over a decade of experience in research, writing and content development, he specializes in curating ideas and making technical concepts accessible to broad audiences. In short, Shifrin helps thought leaders move past jargon to present core messages in a meaningful way.

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