“The Art of Leading Top Healthcare Campaigns” A podcast conversation with Anthony Fernandez

Jul 26, 2021
Touch Point Podcast

Touch Point Podcast

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Join co-hosts Julie Dye and Amy Shepherd as they speak with Anthony Fernandez, Vice President, Marketing, Immunology at the Janssen Pharmaceutical Companies of Johnson & Johnson, about the company’s successful Emerge Tremfyant pharma campaign, which leverages direct patient insights to spotlight the realities and self-described disease symptoms and motivate patients to explore how they can conquer plaque psoriasis and psoriatic arthritis.

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Julie Dye

Julie is the owner of Marketing Dx, a consultancy that provides marketing communication services for organizations in the healthcare ecosystem – industry, insurers, providers – and other companies changing the world through science and innovation. She has a passion for medical devices and women’s health areas. Through the years, she led corporate communication, Marcom and PR programs for Abbott, Medtronic, Bayer, HP, and other emerging companies.

Amy Shepherd

Amy is a seasoned marketer and communications strategist with experience in both the private and non-profit sectors. Amy spent the first part of her career working with global brands, including Abbott Labs, Boston Scientific, and Stryker Corporation, and others. She currently serves as Founder of Artemis Communications – a marketing, communications, and PR consultancy specializing in the life sciences industry.

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