Live from HMPS25, Skip Hidlay, Chief Communications and Marketing Officer at The Ohio State University Wexner Medical Center, addresses the challenge of healthcare marketing becoming a “sea of sameness.” Skip shares how Ohio State is cutting through the noise with authentic, fact-based storytelling that answers real consumer questions and showcases medical expertise. From groundbreaking surgeries to powerful stories, emotionally resonant and credible content is helping build brand trust and differentiation.

Skip also offers practical strategies for organizations of any size: start small, spotlight physicians as experts, and build a content engine that supports marketing, media, philanthropy, and patient engagement.

Presented by the Forum for Healthcare Strategists, HealthSight Media, and Touch Point Media.