Season 3, Episode 6: Someone Updated Your Book While You Were Reading It

Marketing
Marketing
Season 3, Episode 6: Someone Updated Your Book While You Were Reading It
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The book you downloaded is not the book the author wrote. It might have been quietly sensitivity-edited. It might now contain brand references the author never put there. Or, in the case of Pretty Little Liars, it just started mentioning TikTok in a scene from 2006.

Ed Bennett and Chris Boyer dig into the silent modification of digital books – retroactive sensitivity edits, undisclosed product placement, and authors finding out through their fans that someone rewrote their work without asking. Bowdlerization isn’t new, but it used to require effort. Now it takes about thirty seconds and nobody has to tell you.

  • Then it’s the fifth and final installment of the Enshitification series: Cory Doctorow’s argument that this is a policy problem, not a technology problem, and that we have actually solved versions of it before.
  • Tech rec: vibe coding, and what Ed built with Claude Code in two hours without writing a single line of code himself.
  • In the AI test, Chris debuts “Surprise – It’s Not a Post” – a social media translator that degrades any thought into its most stereotypically obnoxious platform version. Ed’s dog walk provided the source material.
  • Bowdlerized. Monetized. Enshitified. Surprise – It’s Not a Toaster.

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Ed Bennett

An early adopter and innovator of digital technology, Ed knows first-hand how digital tools have stimulated consumer engagement, improved revenue, and transformed how we do both. He is passionate about helping healthcare organizations develop digital strategies and actionable plans for future growth. He is also the administrator of the website http://MarTech.Health

Chris Boyer

Principal, @chrisboyer LLC  Using digital marketing, experience and UCD/CX to transform healthcare. Co-host of the touch point podcast and founder of the Touch Point Media network. 

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