Season 3, Episode 5: Hard to Swallow News (and the Market That Broke It)

Marketing
Marketing
Season 3, Episode 5: Hard to Swallow News (and the Market That Broke It)
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Getting real news shouldn’t feel like decoding a puzzle designed by someone who doesn’t want you to solve it.

This week, Ed Bennett and Chris Boyer take on the modern news machine – from broadcast consolidation and partisan drift to the clickbait headline race and the increasingly buried links that pass for journalism on social platforms. If it feels harder to find verified, trustworthy information, that’s not paranoia. It’s structural.

Then it’s Part 4 of the Enshitification book series: What Broke the Market (and Why It Stayed Broken). The hosts dig into anti-monopoly history, regulatory capture, app store toll booths, and how “innovation” quietly became code for consolidation. 

In the AI Test, they put artificial intelligence to work in a very real-world scenario: creating a commercial from scratch using only AI. 

Streaming is fragmented. News is noisy. Platforms are entrenched. Surprise – it’s not a toaster. 

Mentions from the Show: 

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Ed Bennett

An early adopter and innovator of digital technology, Ed knows first-hand how digital tools have stimulated consumer engagement, improved revenue, and transformed how we do both. He is passionate about helping healthcare organizations develop digital strategies and actionable plans for future growth. He is also the administrator of the website http://MarTech.Health

Chris Boyer

Principal, @chrisboyer LLC  Using digital marketing, experience and UCD/CX to transform healthcare. Co-host of the touch point podcast and founder of the Touch Point Media network. 

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