• Jan 28, 2026
• Marketing

Marketing

Season 3, Episode 4: The Algorithm Owns How We Think We Think

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In this episode of Surprise – It’s Not a Toaster, Ed Bennett and Chris Boyer take on the growing frustration around algorithms. Not just how often they change, but how little control users actually have over what they’re being shown. From TikTok and Meta to Google and YouTube, personalization has become opaque, unpredictable, and increasingly unsettling. You don’t choose your feed anymore. You inherit it.

The conversation explores why algorithmic curation now feels less like relevance and more like manipulation, and why the real tension isn’t what’s being served — it’s not knowing why. As platforms continue to tune for engagement and growth, the sense of ownership over one’s digital experience keeps slipping away.

The SNAT Book Club continues with the third installment of Cory Doctorow’s Enshitification, digging into the economic engines that push platforms to optimize themselves into garbage. It’s the chapter where incentives, advertising, and investor pressure finally explain why everything feels louder, worse, and harder to leave.

In the AI test, the hosts ask generative models to do something deceptively simple: guess their age. The results are revealing in all the wrong ways. And as a bonus recommendation, they explore how AI can actually be useful – not as a filter, but as a lens – offering deeper insights into the television and movies we’re already watching.

Algorithms everywhere. Control nowhere.

Mentions from the Show: 

• Enshitification book
• Chris Boyer on LinkedIn
• Ed Bennett on LinkedIn
• Chris Boyer website
• Ed Bennett of BlueSky
• Chris Boyer on BlueSky