Season 2, Episode 13: (How) Will AI Kill Us?

Ed Bennett and Chris Boyer open the episode with a semi-rant on the AI marketing hype machine – billions pouring in, big-tech companies tossing money back and forth, and everyone pretending this is about “innovation” rather than feeding the same circular economy of ads, analytics, and inflated expectations.

Together, they debate whether AI will really “kill us,” economically or existentially – or if it’ll just quietly charge us another subscription fee before doing so.

Then Ed gets hands-on, showing how he used the Perplexity Comet Browser to automate vendor management on MarTech.Health – scanning, clicking, and categorizing HCIC sponsors like a caffeinated intern who never sleeps. Chris tests it across Google Drive and Dropbox, comparing how AI-powered browsers might actually make research faster… if they can stop breaking halfway through.

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Ed Bennett

An early adopter and innovator of digital technology, Ed knows first-hand how digital tools have stimulated consumer engagement, improved revenue, and transformed how we do both. He is passionate about helping healthcare organizations develop digital strategies and actionable plans for future growth. He is also the administrator of the website http://MarTech.Health

Chris Boyer

Principal, @chrisboyer LLC  Using digital marketing, experience and UCD/CX to transform healthcare. Co-host of the touch point podcast and founder of the Touch Point Media network. 

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