Season 2, Episode 12: Chatbait, Trick Questions, and Ultrasonic Wisdom

Marketing
Marketing
Season 2, Episode 12: Chatbait, Trick Questions, and Ultrasonic Wisdom
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Ed Bennett and Chris Boyer dive into the latest digital annoyance: chatbait. It’s the AI version of clickbait – when chat tools just can’t let go, coaxing you to “keep the conversation going” long after you got your answer. Think of it as emotional manipulation, but with better grammar.

To prove the point, the hosts test ChatGPT with a “simple” NFL trivia question that quickly exposes how chatbots can sound confident while being completely wrong. (Let’s just say logic isn’t their strong suit.)

This week’s recommendation brings things back to the physical world — literally. Ed swears by ultrasonic cleaners for keeping eyeglasses spotless, crisp, and fingerprint-free. Because sometimes the best tech doesn’t need a neural network — just bubbles.

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Ed Bennett

An early adopter and innovator of digital technology, Ed knows first-hand how digital tools have stimulated consumer engagement, improved revenue, and transformed how we do both. He is passionate about helping healthcare organizations develop digital strategies and actionable plans for future growth. He is also the administrator of the website http://MarTech.Health

Chris Boyer

Principal, @chrisboyer LLC  Using digital marketing, experience and UCD/CX to transform healthcare. Co-host of the touch point podcast and founder of the Touch Point Media network. 

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