Purpose-Built Applications for Optimal MedTech Performance

May 31, 2022

Touch Point Podcast

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Join Amy Shepherd and Julie Dye for an insightful conversation about how cloud-based technology is helping the MedTech industry perform at optimal levels. Seth Goldenberg, Ph.D., Vice President of Veeva MedTech at Veeva Systems, talks to our team about delivering purpose built technology to improve the regulatory, marketing, digital asset management, and claims substantiation process. Anyone looking to improve their processes should listen in!

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Amy Shepherd

Amy is a seasoned marketer and communications strategist with experience in both the private and non-profit sectors. Amy spent the first part of her career working with global brands, including Abbott Labs, Boston Scientific, and Stryker Corporation, and others. She currently serves as Founder of Artemis Communications – a marketing, communications, and PR consultancy specializing in the life sciences industry.

Julie Dye

Julie is the owner of Marketing Dx, a consultancy that provides marketing communication services for organizations in the healthcare ecosystem – industry, insurers, providers – and other companies changing the world through science and innovation. She has a passion for medical devices and women’s health areas. Through the years, she led corporate communication, Marcom and PR programs for Abbott, Medtronic, Bayer, HP, and other emerging companies.

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