Carrie Liken is the Head of Industry for Healthcare at Yext, a technology company that helps organizations manage their brands online. For healthcare providers, Yext helps create, manage and analyze information that will show up to the right patients at the right time. According to Yext, most patients search for information about a doctor or provider online, but only a few look at the provider’s website before scheduling an appointment. That means healthcare marketers need to ensure that properties across the web – not just their own site – are in good shape.
Here, Carrie talks to Reed Smith about a few keys points healthcare marketers and digital strategists should keep in mind. My favorite note? The one that surprised me the most? The upside down website.
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