Michael McCauley on Healthcare Marketing Trends and Building Trust

  • Mar 12, 2021
Touch Point Podcast
Touch Point Podcast
Michael McCauley on Healthcare Marketing Trends and Building Trust

As part of the panel that helped develop the 2020 By the Numbers Special Report from the Society for Healthcare Strategy and Market Development, the VP of Corporate Communications at Hackensack Meridian Health has his finger on the pulse of industry trends and innovations. Find out what shifts your peers are making during the pandemic along with how his 17-hospital system is building communication plans around the COVID vaccine, Michael’s four Rs for fostering mental health at work and more.

Show mentions:

SHSMD By the Numbers Report


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Eric Silberman

President at True North Custom

For nearly 20 years, Eric Silberman has been guiding healthcare organizations across the country toward effective marketing strategies. He has particular expertise in marketing strategies leveraging data analytics and marketing technology to drive patient engagement and acquisition. He serves as Executive Editor for Healthcare Insight magazine — a publication that reaches virtually every healthcare strategy and marketing professional in America — and is a frequent speaker at industry events, including the annual SHSMD, Hospital Marketing National, and Healthcare Internet conferences.

Jane Crosby

VP of Strategy and Business Development at True North Custom

As a strategy lead for True North Custom, Jane coordinates with healthcare partners to generate and implement strategies for building brand, increasing patient and referral revenue and optimizing marketing technology outcomes. Formerly with Medicom Health Interactive, Jane has extensive experience in data-driven and digital marketing strategies that drive brand and revenue growth for healthcare organizations. She earned a bachelor’s degree in healthcare administration from the University of Minnesota Duluth.