MARKETING INSIGHT – Making Marcom Work Through Internal Collaboration and Communication

  • Nov 21, 2019

MARKETING INSIGHT – Making Marcom Work Through Internal Collaboration and Communication

 
 
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When it comes to healthcare, everyone’s talking about care team collaboration. But that’s not the only place where hospitals need to focus on team dynamics.

As our colleague Reed Smith has noted repeatedly, marcom departments have historically been distant from other groups within a hospital or health system. Marketers have been back in the corner, executing campaigns and measuring what they can while comms teams have huddled up with leadership dealing with a story or issue. Neither team has been deeply involved in strategy.

Best practices, however, put a good healthcare marketing and communications team right in the mix, helping leadership set priorities and enabling other employees to use communications tools effectively.

We’re not the only ones thinking about this. There was a great deal of chatter about collaboration at the Mayo Clinic Social Media Network (MCSMN) conference a few weeks ago, and the conversation is continuing. Here’s what on our minds these days.

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David Shifrin

A Left-handed PhD working in a world of right-handed MDs, David is the editorial manager at Jarrard Phillips Cate and Hancock. With over a decade of experience in research, writing and content development, he specializes in curating ideas and making technical concepts accessible to broad audiences. In short, Shifrin helps thought leaders move past jargon to present core messages in a meaningful way.

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