What does online reputation management look like as the initial, acute phase of the coronavirus crisis recedes? Reed Smith is the VP of digital strategy at Jarrard Inc., and he’s looking closely at the online reviews and feedback providers are receiving today. There are questions about safety, messages about PPE, things that providers did not see before COVID-19. And, while some of that feedback is coming from the general public, a lot of it is coming from employees. Hospitals need to watch carefully to understand what people are saying about them – internally and externally – supporting their employees and ensuring they’re not squandering the goodwill garnered during the pandemic.