Healthcare marketers have the tools they need. We’re neck-deep in tools. 2020 is not the year of more tools.
Instead, it’s the year of finally using tools the right way and connecting them to the bigger goal – not just taking them out for a spin and running test campaigns divorced from what our organizations are trying to accomplish.
We see five areas where digital healthcare marketing needs to look at this year. As the year goes on, we’ll dig in and focus on specific tactics and best practices for each.