How doctors on social media impact a hospital’s reputation – A conversation with Lee Aase of the Mayo Clinic

  • Sep 10, 2019

How doctors on social media impact a hospital’s reputation – A conversation with Lee Aase of the Mayo Clinic

 
 
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Today’s guest:  Lee Aase | Communications Director, Social and Digital Innovation at Mayo Clinic

Host Greg Matthews and the Mayo Clinic’s Lee Aase talk about the findings of a recent study correlating physicians online activity with the US News & World Report’s Best Hospital Rankings – and why the Mayo Clinic has been training it’s clinicians and staff to use social media safely and effectively for more than 10 years.

Important Links:
Mayo Clinic Social Media Network: https://socialmedia.mayoclinic.org/
Lee’s Linkedin: https://www.linkedin.com/in/leeaase/
Lee’s Twitter: https://twitter.com/leeaase
W2O’s report on drivers of hospital reputation in the US News & World Report Best Hospital Rankings – the 2018 Social Oncology Report: https://www.w2ogroup.com/the-social-oncology-report-2018/

 

 

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Greg Matthews

Greg Matthews

Healthcare + Data & Analytics + Strategy | Matthews has been at the forefront of healthcare innovation for the last decade, and has worked for and with some of the largest healthcare companies in the world. He is currently a healthcare data & analytics consultant based in Austin, Texas.

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