Healthcare Marketers Outlook on 2021

Mar 3, 2021
Touch Point Podcast

Touch Point Podcast

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We recently sat down with Adam Turinas, founder & CEO, of Healthlaunchpad and Lauren Goodman, director of market intelligence, at HIMMS – the Healthcare Information and Management Systems Society.

They shared the results of a survey of health tech marketers and how marketing has changed as a result of the pandemic. There were a few surprises from the survey including one about marketing budgets in 2021.

We also learned more about Account Based Marketing (ABM) and how healthcare marketers can begin to start implementing those programs in their companies.

Tune in to find out more!

Connect with Adam & Lauren:

Adam Turnias: https://www.linkedin.com/in/turinas/

Lauren Goodman: https://www.linkedin.com/in/lauren-goodman-ipc/

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Amy Shepherd

Amy is a seasoned marketer and communications strategist with experience in both the private and non-profit sectors. Amy spent the first part of her career working with global brands, including Abbott Labs, Boston Scientific, and Stryker Corporation, and others. She currently serves as Founder of Artemis Communications – a marketing, communications, and PR consultancy specializing in the life sciences industry.

Julie Dye

Julie is the owner of Marketing Dx, a consultancy that provides marketing communication services for organizations in the healthcare ecosystem – industry, insurers, providers – and other companies changing the world through science and innovation. She has a passion for medical devices and women’s health areas. Through the years, she led corporate communication, Marcom and PR programs for Abbott, Medtronic, Bayer, HP, and other emerging companies.

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