From Quirky to Quantitative: Christine Albert on How Humanizing the LCMC Health Brand Is Driving Business Growth

  • Jul 27, 2021
Touch Point Podcast
Touch Point Podcast
From Quirky to Quantitative: Christine Albert on How Humanizing the LCMC Health Brand Is Driving Business Growth

In one of our most colorful and compelling interviews, LCMC Health Chief Marketing and Experience Officer Christine Albert highlights her team’s success in leveraging data to differentiate the New Orleans-based brand and generate bottom line results. Learn how she’s elevating the C-suite’s perception of marketing through strategic insights that illuminate opportunities and challenge the status quo — like the system’s more authentic approach to online physician bios that has generated a 50% increase in organic views and nearly 25% more conversions to appointments. As a SHSMD Board Member, Christine has been instrumental in advancing the healthcare marketing discipline. Find out how the organization is guiding members through consumer research, mentorship programs and other new initiatives that empower career and network development.

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Eric Silberman

President at True North Custom

For nearly 20 years, Eric Silberman has been guiding healthcare organizations across the country toward effective marketing strategies. He has particular expertise in marketing strategies leveraging data analytics and marketing technology to drive patient engagement and acquisition. He serves as Executive Editor for Healthcare Insight magazine — a publication that reaches virtually every healthcare strategy and marketing professional in America — and is a frequent speaker at industry events, including the annual SHSMD, Hospital Marketing National, and Healthcare Internet conferences.

Jane Crosby

VP of Strategy and Business Development at True North Custom

As a strategy lead for True North Custom, Jane coordinates with healthcare partners to generate and implement strategies for building brand, increasing patient and referral revenue and optimizing marketing technology outcomes. Formerly with Medicom Health Interactive, Jane has extensive experience in data-driven and digital marketing strategies that drive brand and revenue growth for healthcare organizations. She earned a bachelor’s degree in healthcare administration from the University of Minnesota Duluth.