Digital Digest: The Q1 Lowdown on Digital Healthcare Marketing

  • Jan 30, 2021
Touch Point Podcast
Touch Point Podcast
Digital Digest: The Q1 Lowdown on Digital Healthcare Marketing
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Over the last year, healthcare marketers have run from thing to thing to keep up with the constant changes at their organizations. There’s been no time to pause for breath and look out past today. But that needs to happen now, especially as attention is returning to the patient experience and digital tools, along with patient acquisition and retention. So we caught up quickly with Reed Smith, our VP of digital strategy, to see what he’s tracking is the industry shifts back towards consumerism, interoperability, telehealth and patient experience. And, internally, the need to review internal communications tactics and channels.

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David Shifrin

A Left-handed PhD working in a world of right-handed MDs, David is the editorial manager at Jarrard Phillips Cate and Hancock. With over a decade of experience in research, writing and content development, he specializes in curating ideas and making technical concepts accessible to broad audiences. In short, Shifrin helps thought leaders move past jargon to present core messages in a meaningful way.

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