Cedars-Sinai: Changing the Trajectory Through Community Partnerships

  • Jan 30, 2021
Touch Point Podcast
Touch Point Podcast
Cedars-Sinai: Changing the Trajectory Through Community Partnerships
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This conversation with Dorian Harriston, associate director of brand strategy at Cedars-Sinai, started out as an invite to talk about vaccine related outreach to minority and underserved populations. We do have a blog post that goes into some of Harriston’s written answers to those questions, but this went much further, much deeper.

We talk about how Cedars-Sinai has created an environment over the course of years to position themselves as a trusted, valued partner within the LA community. And really it’s not community, but communities. That role as a community partner has allowed them to serve in unique ways during the pandemic. You’ll hear a common theme from Harriston that effective communication is more about listening and letting others tell their stories than trying to push information.

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David Shifrin

A Left-handed PhD working in a world of right-handed MDs, David is the editorial manager at Jarrard Phillips Cate and Hancock. With over a decade of experience in research, writing and content development, he specializes in curating ideas and making technical concepts accessible to broad audiences. In short, Shifrin helps thought leaders move past jargon to present core messages in a meaningful way.

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