Building a Physician KOL Program that’s the Envy of your Peers

  • Oct 21, 2021
Touch Point Podcast
Touch Point Podcast
Building a Physician KOL Program that’s the Envy of your Peers
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Greg Matthews, founder of HealthQuant, brings to this episode his unique perspective on how medical device and pharma companies can use data to find the right physician key opinion leaders. Greg is widely known for his expertise on how physicians’ behavior online and offline can inform how companies build out product development, speakers bureau, clinical training, and other corporate initiatives using KOLs.

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Amy Shepherd

Amy is a seasoned marketer and communications strategist with experience in both the private and non-profit sectors. Amy spent the first part of her career working with global brands, including Abbott Labs, Boston Scientific, and Stryker Corporation, and others. She currently serves as Founder of Artemis Communications – a marketing, communications, and PR consultancy specializing in the life sciences industry.

Julie Dye

Julie is the owner of Marketing Dx, a consultancy that provides marketing communication services for organizations in the healthcare ecosystem – industry, insurers, providers – and other companies changing the world through science and innovation. She has a passion for medical devices and women’s health areas. Through the years, she led corporate communication, Marcom and PR programs for Abbott, Medtronic, Bayer, HP, and other emerging companies.

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