In this Live from HMPS25 episode, Ben Seyden, Vice President of Healthcare Strategy at Salesforce, shares how data-driven personalization is transforming the patient experience. Drawing from his work on both the provider and technology sides, Ben explains how health systems can unify EMR, behavioral, and geographic data to tailor every interaction – from website visits to email campaigns.

He details how segmentation helps engage digitally savvy consumers while supporting providers through tools like online scheduling. Looking ahead, Ben explores the rise of AI-powered agents and their potential to create seamless, human-like experiences – while keeping privacy and safety front and center.

The takeaway: purposeful technology paired with actionable data drives meaningful engagement and stronger patient relationships.

Presented by the Forum for Healthcare Strategists, HealthSight Media, and Touch Point Media.