In 2017, Dr. Anand Gramopadhye, Dean of the College of Engineering, Computing and Applied Sciences, asked Rettew Creative’s ’s storytelling team to craft a series of stories inspiring the next generation of engineers to attend Clemson University.
We identified numerous narratives showcasing visual stories that would inspire individuals to take the next steps to change the world. During the creative process, we knew telling a story of a bioengineering researcher helping a young boy with a lower limb prosthetic find comfort while walking and running would be a compelling story.
What we found was something far more interesting and compelling. I met researcher and PhD candidate Meredith Owen, who we cast for this story. Her work is amazing, but what was more amazing is her passion to help people, lower limb amputees, real people in dire need of comfort.
In a 2016 study by a MIT sociologist, 20 percent of undergraduate engineering degrees are awarded to women, but only 13 percent of the engineering workforce is female. Meredith Owen is changing the face of the profession providing a rich intersection inside the story we crafted for Clemson. We purposefully chose a smart female bioengineering researcher so other high school teenage girls could see themselves as future engineers.
Check Out Links Below:
- Clemson Bioengineering
- Clemson Prosthetics Story of Health Innovation: Featuring Meredith Owen
- MIT Study: Why do women leave engineering?
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