touch point

TP456 – When AI Speaks for the Patient

Oct 8, 2025

TP455 – The End of Easy Marketing (Racing Ahead While the Rules Change)

Oct 1, 2025

TP454: The Legal Lens: How Privacy Laws and AI Oversight Are Rewriting Healthcare Marketing

Sep 24, 2025

Sep 17, 2025

TP453: When State Laws Supersede HIPAA: Privacy and the Marketing Funnel

Chris Boyer & Reed Smith explore how state privacy laws are reshaping healthcare marketing beyond HIPAA, with insights from Jeremy Mittler.

Sep 10, 2025

TP452 – “Do More With Less” is the Default

Chris Boyer & Reed Smith explore why “do more with less” is the default in healthcare marketing, with insights from Chris Pace, VP Healthcare at SearchStax.

Sep 3, 2025

TP451: How Marketing and IT Are Redefining Patient Engagement

Hosts Chris Boyer & Reed Smith explore how marketing and IT are redefining patient engagement, with insights from Epic’s Sam Seering and Josh Torano.

Aug 27, 2025

TP450 – Marketing Technology Trends (Hype, Hope, and Hard Truths)

Chris Boyer and Reed Smith discuss trends reshaping healthcare digital marketing — from human–machine collaboration to scaling challenges — with Kathy Divis and Mike Schneider of Greystone.net, who also preview the upcoming Healthcare Internet Conference (HCIC).

Aug 20, 2025

TP449: From Personas to Precision (How Behavioral Modeling is Changing Healthcare Campaigns)

Chris Boyer and Reed Smith, along with Tim Duer, discuss how healthcare marketers are shifting from static personas to behavioral modeling. Learn how this change boosts ROI, precision, and patient trust.

Aug 13, 2025

TP448: Alphabet Soup: Navigating the Rise of GEO, SEO, and AEO

With AI changing how patients search, GEO, SEO, and AEO are reshaping healthcare marketing. Chris Boyer & Reed Smith talk with SchemaApp’s Martha Van Berkel about schema markup, AI citations, and how to make your health system’s content visible and trusted in the age of AI-powered answers.

Aug 6, 2025

TP447: Do Consumer Expectations Apply Equally Across All Health Systems?

Reed Smith and Chris Boyer explore how digital transformation varies across health system types, followed by an interview with Andy Chang, CMO at UChicago Medicine, on adapting digital strategy within an AMC.

Jul 30, 2025

TP446: From Toolset to Mindset: The Evolving Martech Stack

Chris Boyer and Reed Smith explore the friction between security and speed in modern martech stacks. From rising expectations around digital performance to internal battles with risk-averse compliance teams, the hosts unpack why health systems must evolve their marketing technology approach—and how to do it. Featuring insights from a live expert panel.

Jul 23, 2025

TP445: ICYMI: Gaining Insights Into Market Research

Reed Smith and Chris Boyer explore the difference between market and marketing research in healthcare. With expert guest Steve Koch from Cast & Hue, they dive into qualitative methods like focus groups and 1:1 interviews, sharing how these tools can uncover actionable insights that shape digital strategies, service line growth, and patient experience. A must-listen for healthcare marketers and strategists looking to make data-informed decisions.