Dec 31, 2025

Chris Boyer and Reed Smith recap the 2025 Touch Point Podcast Awards, sharing listener survey insights, audience stats, Spotify Wrapped highlights, and announcing Best Episode and Best Guest of the Year.

Dec 24, 2025

Chris Boyer and Reed Smith revisit how AI-driven search is reshaping SEO for healthcare, with insights from Carrie Liken on intent-based discovery, generative search, and what marketers must do to stay visible in 2025.

Dec 17, 2025

Hosts Chris Boyer and Reed Smith revisit three of Touch Point’s most downloaded episodes of 2025, covering digital advertising, AI-driven content strategy, and the future of reputation management in healthcare.

Dec 10, 2025

Chris Boyer and Reed Smith revisit the most downloaded Touch Point conversations of 2025, sharing standout moments from episodes on patient experience, AI driven content, vibe marketing, and the evolution of the health system website. Featuring clips from TP421, TP428, TP431, and TP435

Dec 3, 2025

Chris Boyer and Reed Smith explore the AI loop problem in healthcare and examine when humans need to stay in the loop and when automation should take over. Featuring insights from guest expert Carrie Liken, who discusses how agentic AI and new browsing experiences are already reshaping consumer behavior.

Nov 26, 2025

Chris Boyer and Reed Smith revisit the three most downloaded Touch Point interviews of 2025, featuring insights from WG Content’s Dianne Hammons on custom LLMs and content operations, Loop Agency’s Matt Cyr on AI as a creative partner, and Dean Browell on the shifting influence of online reviews. This Thanksgiving special highlights the themes that shaped healthcare marketing this year, including AI driven content workflows, creative reinvention, and the changing landscape of reputation.

Nov 19, 2025

Chris Boyer and Reed Smith explore six outdated digital strategies health systems must abandon in 2025. They discuss the shift from SEO to AI-driven discovery, the risks of legacy UX components like embedded maps, the evolution of CRM and CDP roles, the limits of personalization, the post-pandemic telehealth correction, and why the “digital front door” no longer reflects real consumer behavior. Based on verified industry research, the episode outlines what modern healthcare digital strategy requires today and why old tactics are holding organizations back.

Nov 12, 2025

Live from the 2025 HealthCare Internet Conference (HCIC) in Las Vegas, host Chris Boyer talks with Cynthia Newton, Therese Lockemy, and Christine Albert of Solutions Central about the power of outside perspectives in healthcare marketing. The group discusses the trends defining 2025—from cross-department collaboration to leveraging technology for smarter business growth—and closes with a round of Touch Point Hot Takes on what’s next for healthcare digital strategy.