touch point

TP440: Is Technology the Strategy… or Just the Tool?

Jun 18, 2025

TP439: The Urgency Gap: Is Healthcare Ready for AI Experience Design?`

Jun 11, 2025

TP438: ICYMI TP127 – The Changing Business Models of Health Systems

Jun 4, 2025

May 28, 2025

TP437: Performance Marketing Is Dead. Long Live Performance Marketing

Chris Boyer and Reed Smith explore how privacy laws, signal loss, and new tech have reshaped healthcare performance marketing. Featuring Aaron Burnett of Wheelhouse DMG on infrastructure, measurement, and building trust.

May 21, 2025

TP436: The Patient Doesn’t Know They’re in a Funnel

Reed Smith and Chris Boyer explore why classic funnel models fall short in healthcare and how modern marketers can adapt to privacy constraints, fragmented journeys, and shifting patient expectations. Featuring Aaron Mauck.

May 14, 2025

TP435: The Website Is Now a Platform

Chris Boyer and Reed Smith explore how modern hospital websites are evolving into unified digital platforms that drive growth, enable care, and personalize experiences. Featuring insights from Shawn Gross of Phase2.

May 7, 2025

TP434: The Evolving CMO: From Brand Steward to Strategic Leader

Chris Boyer and Reed Smith explore how the role is shifting across industries—and why health system marketers must lead digital strategy, patient trust, and enterprise change. Featuring insights from HMPS25 with Chris Bevolo, Andy Chang, and Tanya Andreadis.

Apr 30, 2025

TP433: Reputation Drift: How Algorithms and AI Are Rewriting Healthcare Brands

Chris Boyer and Reed Smith explore how online reviews, AI summaries, and third-party platforms are redefining healthcare brands. Guest Aaron Clifford shares strategies for protecting and strengthening reputation in the digital age.

Apr 23, 2025

TP432 – Closing the Healthcare Engagement Gap

Chris Boyer and Reed Smith explore the growing gap between patient expectations and healthcare delivery. Guest Ryan Donohue shares research from NRC Health on what drives disengagement—and how health systems can rebuild trust and loyalty.

Apr 16, 2025

TP431 – AI, Are You Killing our Vibe?

Chris Boyer and Reed Smith explore how AI-driven vibe marketing is changing healthcare branding by prioritizing emotion and authenticity. Guest Matt Cyr shares how health systems can use AI to scale content and free up teams for meaningful storytelling and strategy.

Apr 9, 2025

TP430 – The Power of Peers: Patient Mentoring in a Digital Age

Chris Boyer and Reed Smith explore how digital tools are transforming peer-to-peer patient mentoring, improving engagement and outcomes. Guest Paul Hoffman shares how health systems can leverage digital peer support for care, marketing, and fundraising impact.

Apr 2, 2025

TP429 – Are We Wasting our Digital Media Spend?

Chris Boyer and Reed Smith explore why health systems may be wasting digital ad budgets—and how smarter strategy, KPIs, and agency transparency can improve performance. Guest Jane Crosby shares tactics for maximizing ROI through integrated planning and data-driven insights.