touch point

TP443: Rethinking the Workforce Crisis With Technology

Jul 9, 2025

TP442: ICYMI – Omnichannel PX: How Do you Integrate Offline and Online Experiences?

Jul 2, 2025

TP441: SEO is Like Golf Now

Jun 25, 2025

Jun 18, 2025

TP440: Is Technology the Strategy… or Just the Tool?

Chris Boyer and Reed Smith explore whether digital is driving transformation or simply getting in the way. Guest David Norris, CEO of Affineon, shares how aligning tech with business priorities can unlock true innovation.

Jun 11, 2025

TP439: The Urgency Gap: Is Healthcare Ready for AI Experience Design?`

Chris Boyer and Reed Smith explore why healthcare marketing teams aren’t ready for AI-experience design—and what foundational work must happen first. Featuring Matt Cyr on closing the urgency gap and building toward real AI-driven experiences.

Jun 4, 2025

TP438: ICYMI TP127 – The Changing Business Models of Health Systems

Chris Boyer and Reed Smith revisit the financial, strategic, and digital shifts reshaping healthcare’s business model. From retail disruptors to value-based care, hear what’s driving the next chapter in health system strategy. Also joined by Jeff Carr who shares his industry expertise.

May 28, 2025

TP437: Performance Marketing Is Dead. Long Live Performance Marketing

Chris Boyer and Reed Smith explore how privacy laws, signal loss, and new tech have reshaped healthcare performance marketing. Featuring Aaron Burnett of Wheelhouse DMG on infrastructure, measurement, and building trust.

May 21, 2025

TP436: The Patient Doesn’t Know They’re in a Funnel

Reed Smith and Chris Boyer explore why classic funnel models fall short in healthcare and how modern marketers can adapt to privacy constraints, fragmented journeys, and shifting patient expectations. Featuring Aaron Mauck.

May 14, 2025

TP435: The Website Is Now a Platform

Chris Boyer and Reed Smith explore how modern hospital websites are evolving into unified digital platforms that drive growth, enable care, and personalize experiences. Featuring insights from Shawn Gross of Phase2.

May 7, 2025

TP434: The Evolving CMO: From Brand Steward to Strategic Leader

Chris Boyer and Reed Smith explore how the role is shifting across industries—and why health system marketers must lead digital strategy, patient trust, and enterprise change. Featuring insights from HMPS25 with Chris Bevolo, Andy Chang, and Tanya Andreadis.

Apr 30, 2025

TP433: Reputation Drift: How Algorithms and AI Are Rewriting Healthcare Brands

Chris Boyer and Reed Smith explore how online reviews, AI summaries, and third-party platforms are redefining healthcare brands. Guest Aaron Clifford shares strategies for protecting and strengthening reputation in the digital age.

Apr 23, 2025

TP432 – Closing the Healthcare Engagement Gap

Chris Boyer and Reed Smith explore the growing gap between patient expectations and healthcare delivery. Guest Ryan Donohue shares research from NRC Health on what drives disengagement—and how health systems can rebuild trust and loyalty.