touch point

TP461 – Recorded Live From the 2025 HCIC Conference in Las Vegas, NV

Nov 12, 2025

TP460 – When Digital Speaks for the Patient

Nov 5, 2025

TP459 – Marketing Maturity and the Future of Healthcare Growth

Oct 29, 2025

Oct 22, 2025

TP458 – Loyalty, LTV and the Future of Marketing

Chris Boyer and Reed Smith unpack why healthcare marketing’s obsession with awareness is falling short—and how loyalty and lifetime value (LTV) are redefining success. Learn how health systems can turn campaigns into connections, measure engagement beyond clicks, and build relationships that drive long-term growth.

Oct 15, 2025

TP457 — The Patient Maze: Smarter Tools, Same Old Problems

Chris Boyer and Reed Smith explore why finding a doctor remains one of healthcare’s biggest frustrations, even as AI and digital tools promise convenience. Featuring Morgan Beschle of Kyruus Health, this episode unpacks why data accuracy—not more technology—will determine the future of access and patient trust.

Oct 8, 2025

TP456 – When AI Speaks for the Patient

Chris Boyer and Reed Smith explore what happens when AI begins shaping the very voice of healthcare. In this episode of Touch Point, they unpack three futures—empathic mediators, synthetic overload, and ethical transparency—with insights from Stephanie Wierwille of BPD Healthcare on how AI could transform creativity, communication, and trust.

Oct 1, 2025

TP455 – The End of Easy Marketing (Racing Ahead While the Rules Change)

Hosts Chris Boyer & Reed Smith explore why the era of easy marketing is over, with insights from Laurin Engle Bobo and Craig Blake of Amsive.

Sep 24, 2025

TP454: The Legal Lens: How Privacy Laws and AI Oversight Are Rewriting Healthcare Marketing

Hosts Chris Boyer & Reed Smith explore how privacy laws and AI oversight are rewriting healthcare marketing, with insights from Jennifer Everett and Jen Pike of Alston & Bird.

Sep 17, 2025

TP453: When State Laws Supersede HIPAA: Privacy and the Marketing Funnel

Chris Boyer & Reed Smith explore how state privacy laws are reshaping healthcare marketing beyond HIPAA, with insights from Jeremy Mittler.

Sep 10, 2025

TP452 – “Do More With Less” is the Default

Chris Boyer & Reed Smith explore why “do more with less” is the default in healthcare marketing, with insights from Chris Pace, VP Healthcare at SearchStax.

Sep 3, 2025

TP451: How Marketing and IT Are Redefining Patient Engagement

Hosts Chris Boyer & Reed Smith explore how marketing and IT are redefining patient engagement, with insights from Epic’s Sam Seering and Josh Torano.

Aug 27, 2025

TP450 – Marketing Technology Trends (Hype, Hope, and Hard Truths)

Chris Boyer and Reed Smith discuss trends reshaping healthcare digital marketing — from human–machine collaboration to scaling challenges — with Kathy Divis and Mike Schneider of Greystone.net, who also preview the upcoming Healthcare Internet Conference (HCIC).