Feb 12, 2025

Chris Boyer and Reed Smith explore the shifting healthcare landscape, from retail healthcare’s retreat to rising cybersecurity threats. Guest Jonathan Pathuis of Cast & Hue explains how User-Centered Design and Jobs to Be Done help health systems identify hidden competition and adapt to changing patient behavior. Learn key strategies to stay ahead.

Feb 5, 2025

Chris Boyer and Reed Smith explore how patient experience has evolved from holistic care to a data-driven strategy and how digital engagement—from AI to telehealth—is reshaping healthcare. Featuring John Berndt of Valtech on emerging consumer healthcare trends.

Jan 29, 2025

Chris Boyer and Reed Smith explore the shifting landscape of digital advertising in 2025 and how these trends are reshaping direct-to-consumer healthcare advertising. Joining them is Adam Putterman of OursPrivacy, who shares insights on leveraging CDPs, navigating Meta’s changes, and future-proofing digital marketing strategies for health systems.

Jan 22, 2025

Reed Smith and Chris Boyer check in on the state of social media for healthcare, and discuss the various changes to these social platforms. They are joined by Jenny Bristow of Hedy & Hopp who shares her insights on how healthcare clients can navigate the various changes in social today. 

Jan 15, 2025

Reed Smith and Chris Boyer discuss the elements of developing an inclusive digital patient experience strategy, why it matters and the impact it has on a healthcare organization. Melissa Fors Shackelford shares insights in the impacts of stigma for certain populations and how inclusivity efforts in marketing and communications are most effective. 

Jan 8, 2025

Reed Smith and Chris Boyer reflect back on the past year and the various episodes and topics we discussed, and share results from our annual listener choice awards, including favorite episode and favorite guest.

Jan 1, 2025

Reed Smith and Chris Boyer share their perceptions and insights on patient access - what it is, what internal and external factors are impacting access.

Dec 26, 2024

Reed Smith and Chris Boyer outline five major disruptive trends and discuss how health systems need to prepare to be resilient through this disruption.