Dec 10, 2025

Chris Boyer and Reed Smith revisit the most downloaded Touch Point conversations of 2025, sharing standout moments from episodes on patient experience, AI driven content, vibe marketing, and the evolution of the health system website. Featuring clips from TP421, TP428, TP431, and TP435

Dec 3, 2025

Chris Boyer and Reed Smith explore the AI loop problem in healthcare and examine when humans need to stay in the loop and when automation should take over. Featuring insights from guest expert Carrie Liken, who discusses how agentic AI and new browsing experiences are already reshaping consumer behavior.

Nov 26, 2025

Chris Boyer and Reed Smith revisit the three most downloaded Touch Point interviews of 2025, featuring insights from WG Content’s Dianne Hammons on custom LLMs and content operations, Loop Agency’s Matt Cyr on AI as a creative partner, and Dean Browell on the shifting influence of online reviews. This Thanksgiving special highlights the themes that shaped healthcare marketing this year, including AI driven content workflows, creative reinvention, and the changing landscape of reputation.

Nov 19, 2025

Chris Boyer and Reed Smith explore six outdated digital strategies health systems must abandon in 2025. They discuss the shift from SEO to AI-driven discovery, the risks of legacy UX components like embedded maps, the evolution of CRM and CDP roles, the limits of personalization, the post-pandemic telehealth correction, and why the “digital front door” no longer reflects real consumer behavior. Based on verified industry research, the episode outlines what modern healthcare digital strategy requires today and why old tactics are holding organizations back.

Nov 12, 2025

Live from the 2025 HealthCare Internet Conference (HCIC) in Las Vegas, host Chris Boyer talks with Cynthia Newton, Therese Lockemy, and Christine Albert of Solutions Central about the power of outside perspectives in healthcare marketing. The group discusses the trends defining 2025—from cross-department collaboration to leveraging technology for smarter business growth—and closes with a round of Touch Point Hot Takes on what’s next for healthcare digital strategy.

Nov 5, 2025

Chris Boyer and Reed Smith explore how agentic AI and new browsers like Atlas and Comet are reshaping digital consumerism in healthcare. The episode asks: what happens when patients no longer search—but their AIs act for them?

Oct 29, 2025

Chris Boyer and Reed Smith explain why velocity, integration, and governance define the next phase of healthcare marketing, followed by an interview with Priyama Barua (Merge) on what high-maturity teams do differently and how to operationalize insights for growth.

Oct 22, 2025

Chris Boyer and Reed Smith unpack why healthcare marketing’s obsession with awareness is falling short—and how loyalty and lifetime value (LTV) are redefining success. Learn how health systems can turn campaigns into connections, measure engagement beyond clicks, and build relationships that drive long-term growth.