touch point

TP474: Who Turned the Lights Off? The Dark Funnel of Healthcare

Feb 11, 2026

TP473: When Demand Outruns Supply (And Marketing Gets Stuck in the Middle)

Feb 4, 2026

TP472: Reputation as a Signal, Not a Score

Jan 28, 2026

Jan 21, 2026

TP471 – Developing a “Route-First” Access Strategy

Chris Boyer and Reed Smith examine how access has evolved over the past year and why health systems need a route-first access strategy that aligns capacity, digital tools, and patient expectations.

Jan 14, 2026

TP470 – When AI Becomes the First Stop for Care

Hosts Chris Boyer and Reed Smith explore how ChatGPT Health is reshaping patient expectations and digital healthcare journeys, with insights from Brandon Scott on AI, marketing, and experience.

Jan 7, 2026

TP469 – 2026 Is the Tipping Point (Healthcare, Digital, and the New Consumer)

As healthcare enters 2026, financial pressure, digital transformation, and rising consumer expectations are colliding. Chris Boyer and Reed Smith explore the trends health systems must understand to adapt and grow.

Dec 31, 2025

TP468 – The 2025 Listener Choice Awards

Chris Boyer and Reed Smith recap the 2025 Touch Point Podcast Awards, sharing listener survey insights, audience stats, Spotify Wrapped highlights, and announcing Best Episode and Best Guest of the Year.

Dec 24, 2025

TP467: ICYMI: SEO is Like Golf Now

Chris Boyer and Reed Smith revisit how AI-driven search is reshaping SEO for healthcare, with insights from Carrie Liken on intent-based discovery, generative search, and what marketers must do to stay visible in 2025.

Dec 17, 2025

TP466 – Second Helpings: Our Best Episodes of 2025 (Part 2)

Hosts Chris Boyer and Reed Smith revisit three of Touch Point’s most downloaded episodes of 2025, covering digital advertising, AI-driven content strategy, and the future of reputation management in healthcare.

Dec 10, 2025

TP465 – Holiday Sampler: Our Best Episodes (Part 1)

Chris Boyer and Reed Smith revisit the most downloaded Touch Point conversations of 2025, sharing standout moments from episodes on patient experience, AI driven content, vibe marketing, and the evolution of the health system website. Featuring clips from TP421, TP428, TP431, and TP435

Dec 3, 2025

TP464 – The AI Loop Problem (Where Humans Still Matter Most)

Chris Boyer and Reed Smith explore the AI loop problem in healthcare and examine when humans need to stay in the loop and when automation should take over. Featuring insights from guest expert Carrie Liken, who discusses how agentic AI and new browsing experiences are already reshaping consumer behavior.

Nov 26, 2025

TP463: The Three Course Leftovers Episode

Chris Boyer and Reed Smith revisit the three most downloaded Touch Point interviews of 2025, featuring insights from WG Content’s Dianne Hammons on custom LLMs and content operations, Loop Agency’s Matt Cyr on AI as a creative partner, and Dean Browell on the shifting influence of online reviews. This Thanksgiving special highlights the themes that shaped healthcare marketing this year, including AI driven content workflows, creative reinvention, and the changing landscape of reputation.