Live from HCIC

Season 3, Episode 7: Sandra Mackey on Patient-Led Healthcare and Bold Leadership

Jun 12, 2026

Season 3, Episode 6: Pam Landis on Women in Tech and Digital Leadership

May 29, 2026

Season 3, Episode 5: Matt Schwabel on Leading Through Change at UNC Health

May 19, 2026

May 6, 2026

Season 3, Episode 4: Matt Cyr on AI Adoption and Getting Off the Sidelines

Matt Cyr of Loop AI Consulting explains where healthcare marketers are actually landing with AI, what's holding them back, and how to start without blowing your budget.

Apr 3, 2026

Season 3, Episode 3: Jenny Bristow on Smarter Budgets and Unlocking Epic

Jenny Bristow of Hedy & Hopp explains how healthcare marketers can do more with less by tapping tools they already own, starting with Epic.

Mar 20, 2026

Season 3, Episode 2: Douwe Bergsma on Brand Growth and Evidence-Based Marketing

Douwe Bergsma of Piedmont explains how unifying brand, patient experience, and analytics under one roof changed how his team makes decisions and measures what matters.

Mar 6, 2026

Season 3, Episode 1: David Feinberg on Resilience and Talking to Doctors

David Feinberg of Mount Sinai shares what 30 years in healthcare marketing taught him about resilience, getting fired, and working with physicians.

Jun 13, 2025

Season 2, Episode 8: Elevating the Voice of the Community: Selima Khan on Communication, Collaboration & Change

Selima Khan spotlights the critical role of marketing leaders as connectors and collaborators. She explores how health systems can better listen to their communities—through data, social insights, and operational channels—and transform that knowledge into meaningful action.

Jun 4, 2025

Season 2, Episode 7: The Expanding Digital Experience: Ben Dillon on Strategy, Complexity & Consumer Expectations

Ben Dillon, CEO of Geonetric, unpacks the evolving complexity of digital experience in healthcare. As health systems grow through mergers and consumer expectations skyrocket, the traditional digital strategies no longer suffice.

May 21, 2025

Season 2: Episode 6: Disrupting Traditional Healthcare: Matt Gove on the Rise of Direct-to-Consumer Care

Matt Gove, Chief Marketing Officer at QuickMD discusses the explosive growth of direct-to-consumer healthcare. This conversation is a wake-up call for healthcare marketers looking to stay ahead of the curve.

May 12, 2025

Season 2: Episode 5: The Future of Telehealth & Consumer-Driven Care: Andy Chang on Meeting Patient Demand

UChicago Medicine CMO Andy Chang breaks down the future of virtual care, DTC telehealth competition, and digital health interoperability.

Apr 17, 2025

Season 2: Episode 4: The Evolution of Healthcare Marketing Data: Laura Lee Jones on Consumer Insights & Strategy

Laura Lee Jones, CEO of LionShare, discusses the critical role of data in modern healthcare marketing. She explores how health systems can use first-party data to drive consumer engagement, refine marketing strategies, and deliver truly personalized experiences.