Live from HCIC

Season 2, Episode 8: Elevating the Voice of the Community: Selima Khan on Communication, Collaboration & Change

Jun 13, 2025

Season 2, Episode 7: The Expanding Digital Experience: Ben Dillon on Strategy, Complexity & Consumer Expectations

Jun 4, 2025

Season 2: Episode 6: Disrupting Traditional Healthcare: Matt Gove on the Rise of Direct-to-Consumer Care

May 21, 2025

May 12, 2025

Season 2: Episode 5: The Future of Telehealth & Consumer-Driven Care: Andy Chang on Meeting Patient Demand

UChicago Medicine CMO Andy Chang breaks down the future of virtual care, DTC telehealth competition, and digital health interoperability.

Apr 17, 2025

Season 2: Episode 4: The Evolution of Healthcare Marketing Data: Laura Lee Jones on Consumer Insights & Strategy

Laura Lee Jones, CEO of LionShare, discusses the critical role of data in modern healthcare marketing. She explores how health systems can use first-party data to drive consumer engagement, refine marketing strategies, and deliver truly personalized experiences.

Apr 4, 2025

Season 2: Episode 3: Personalization in Healthcare Marketing: Val Lopez on Moving Beyond the Buzzword

Val Lopez, VP of Marketing Operations at Baptist Health South Florida, joins Live from HCIC 2024 to break down the realities of implementing personalization in healthcare. From the challenges of HIPAA compliance to the practical use of behavioral signals for one-to-one marketing, Val shares lessons learned from Baptist Health’s multi-year personalization journey.

Mar 19, 2025

Beyond the Digital Front Door: Chris Pace Challenges the Future of Consumer-Centric Healthcare Access

Chris Pace, VP of Digital Marketing at Banner Health and a newly inducted member of the Healthcare Internet Hall of Fame, joins Live from HCIC 2024 to challenge the way healthcare organizations think about digital access.

Mar 6, 2025

Unlocking the Power of Audio Marketing: Anna Clement Explores Digital Audio’s Untapped Potential in Healthcare

Anna Clement, Head of Industry for Sirius XM Media's Healthcare Vertical, dives into the evolving role of audio marketing in healthcare with Chris Boyer.

May 17, 2024

Episode 12: Dean Browell on Behavioral Insights in Healthcare Marketing

Elevating Brand Perception through Social Listening

May 10, 2024

Episode 11: Harnessing AI in Healthcare Marketing

James Gardner’s Practical Guide to AI Tools and Strategies

May 3, 2024

Episode 10: Uniting Digital Strategy in Healthcare

Rose Glenn's Journey at Michigan Medicine

Apr 26, 2024

Episode 9: Revolutionizing Healthcare SEO

Martha van Berkel on Schema Markup and AI