TP26 – You Down With UPP? (Ya, You Know Me)

Touch Point Podcast
Touch Point Podcast
TP26 - You Down With UPP? (Ya, You Know Me)
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Keeping track of accurate physician listings online has become increasingly more complex for hospitals and health systems. Not only do they have to contend with various disparate internal databases, but external commercial websites (like Google, Yelp, HealthGrades, Vitals, etc.) and government/payor websites are also competing to be the sole source of truth when it comes to accurate provider listings. Hosts Reed Smith and Chris Boyer wade through the challenges organizations face trying to manage physician listings, and then entertain the idea of a Unified Physician Profile (UPP). Featuring an interview with provider listing expert, Cynthia Newton of HCCG, Inc.

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Reed Smith

VP @jarrardinc, Advisor @MayoClinic Social Media Network and @SXSW Health & MedTech. @SocialHealthIns and @tpmnetwork founder

Chris Boyer

Principal, @chrisboyer LLC  Using digital marketing, experience and UCD/CX to transform healthcare. Co-host of the touch point podcast and founder of the Touch Point Media network. 

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