Welcome to episode 12 of the touchpoint podcast, featuring discussions on digital marketing and digital patient engagement strategies for hospitals, health systems, and physicians practices. One of the most frequently used digital touchpoints by patients is the patient portal. Yet often hospitals or health systems spend little time investigating if their EMR/EHR patient portal is actually designed with the patient in mind. Hosts Reed Smith and Chris Boyer discuss how to bring UX/UI principles into the patient portal, and ask if “Meaningful Use” is either meaningful and useful from the patient perspective. They then interview expert Todd Foster about how MD Anderson Cancer Center was able to put patient’s needs first in the development of their patient portal.
Mentions from the show
- Patient Portal Market – Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2016 – 2024
- HealthIT.gov definition and history of meaningful use
- EHR blog trends for 2017
- Patient Portals: Build Them Well And They Will Come
- Expert Guest Todd Foster
- Listening to the Voice of the Customer Dramatically Increases Portal Usage at MD Anderson
