As the founder of Moz and now CEO of SparkToro, Rand Fishkin is a leading voice on SEO techniques, software tools and other must-know topics for today’s marketing professional. In this episode, you’ll learn how to avoid “boulder-pushing marketing” and build a flywheel that gains efficiency, lowers costs and generates higher ROI for your content strategy and digital campaigns.
From the episode:
President at True North Custom
For nearly 20 years, Eric Silberman has been guiding healthcare organizations across the country toward effective marketing strategies. He has particular expertise in marketing strategies leveraging data analytics and marketing technology to drive patient engagement and acquisition. He serves as Executive Editor for Healthcare Insight magazine — a publication that reaches virtually every healthcare strategy and marketing professional in America — and is a frequent speaker at industry events, including the annual SHSMD, Hospital Marketing National, and Healthcare Internet conferences.
VP of Strategy and Business Development at True North Custom
As a strategy lead for True North Custom, Jane coordinates with healthcare partners to generate and implement strategies for building brand, increasing patient and referral revenue and optimizing marketing technology outcomes. Formerly with Medicom Health Interactive, Jane has extensive experience in data-driven and digital marketing strategies that drive brand and revenue growth for healthcare organizations. She earned a bachelor’s degree in healthcare administration from the University of Minnesota Duluth.
