Direct to Patient (DTP) Marketing and Other Ways the Medtech World is Changing – A Chat with Meghan Mavity, VP Global Marketing and General Manager ENT, Smith & Nephew

Touch Point Podcast
Touch Point Podcast
Direct to Patient (DTP) Marketing and Other Ways the Medtech World is Changing - A Chat with Meghan Mavity, VP Global Marketing and General Manager ENT, Smith & Nephew
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In the first episode of our “Deep in the Heart of Medtech” series, we interview Meghan Mavity from Smith & Nephew to discuss medical technology innovation in Austin. Smith & Nephew has had a presence in Central Texas since it acquired ArthroCare. Meghan gives us her insight on when it makes sense to market to patients and caregivers and what it will take for Austin to be mentioned in the same breath as the Bay Area and Minneapolis as a top tier location for medical technology innovation.

Important Links:

Meghan’s LinkedIn: https://www.linkedin.com/in/meghan-mavity-a75b71/

Smith & Nephew ENT: https://www.smith-nephew.com/key-products/key-ent/

To connect with Julie or Amy, visit Marketing Dx https://marketingdx.com/ and Artemis Communications http://artemisprojects.com/

 

 

 

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Amy Shepherd

Amy is a seasoned marketer and communications strategist with experience in both the private and non-profit sectors. Amy spent the first part of her career working with global brands, including Abbott Labs, Boston Scientific, and Stryker Corporation, and others. She currently serves as Founder of Artemis Communications – a marketing, communications, and PR consultancy specializing in the life sciences industry.

Julie Dye

Julie is the owner of Marketing Dx, a consultancy that provides marketing communication services for organizations in the healthcare ecosystem – industry, insurers, providers – and other companies changing the world through science and innovation. She has a passion for medical devices and women’s health areas. Through the years, she led corporate communication, Marcom and PR programs for Abbott, Medtronic, Bayer, HP, and other emerging companies.

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