Digital hospital marketers and communicators often struggle to build strong relationships with their audiences. At a time when customer loyalty is impacting the relationship patients have with health systems, the importance of identifying and leverage superfans is becoming more and more imperative. In this “birthday episode,” hosts Reed Smith and Chris Boyer spend time discussing the power of the superfan, and share ways in which organizations have been able to build a successful approach to engage these important advocates for their brand. Featuring an expert interview with Jake McKee, online community expert and CEO of Community5.
Mentions from the Show:
- The power of superfans to marketing
- What about the micro-influencer
- Forbes: Superfans 4 steps to building that audience
- AMA; Four ways to Leverage your superfan audience
- Is Instagram is the superfan secret weapon?
- Jake McKee on LinkedIn
- Jake McKee on Twitter