TP210 – Build vs. Buy – What’s the Right Approach for Healthcare?

Touch Point Podcast
Touch Point Podcast
TP210 - Build vs. Buy - What’s the Right Approach for Healthcare?
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In this episode, hosts Reed Smith and Chris Boyer talk about the biggest question most healthcare technologists face when considering digital solutions for their health systems – should we build it ourselves or should we buy it from a technology vendor? They walk through the framework that most organizations should follow to make that decision, and share risks of either approach. They then discuss how the world of health technology and consumer electronics are intersecting, and Bob Odell, President & COO at Cardiac Insight, Inc. who shares his perspective and how his organization partners with health systems to better engage with today’s patient. 

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Chris Boyer

Principal, @chrisboyer LLC  Using digital marketing, experience and UCD/CX to transform healthcare. Co-host of the touch point podcast and founder of the Touch Point Media network. 

Reed Smith

VP @jarrardinc, Advisor @MayoClinic Social Media Network and @SXSW Health & MedTech. @SocialHealthIns and @tpmnetwork founder

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