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Over the last year, healthcare marketers have run from thing to thing to keep up with the constant changes at their organizations. There’s been no time to pause for breath and look out past today. But that needs to happen now, especially as attention is returning to the patient experience and digital tools, along with patient acquisition and retention. So we caught up quickly with Reed Smith, our VP of digital strategy, to see what he’s tracking is the industry shifts back towards consumerism, interoperability, telehealth and patient experience. And, internally, the need to review internal communications tactics and channels.
