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		<title>Touch Point Podcast</title>
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		<copyright>© 2017 TouchPoint</copyright>
		<itunes:subtitle></itunes:subtitle>
		<itunes:author>Reed Smith and Chris Boyer</itunes:author>
		<itunes:type>episodic</itunes:type>
		<itunes:summary></itunes:summary>
		<itunes:owner>
			<itunes:name>TouchPoint</itunes:name>
			<itunes:email>production@graydigitalgroup.com</itunes:email>
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				<title>Touch Point Podcast</title>
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		<googleplay:author><![CDATA[Reed Smith and Chris Boyer]]></googleplay:author>
			<googleplay:email>production@graydigitalgroup.com</googleplay:email>			<googleplay:description></googleplay:description>
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<item>
	<title>TP494 &#8211; ICYMI: When AI Becomes the First Stop for Care</title>
	<link>https://touchpoint.health/podcast/tp494-icymi-when-ai-becomes-the-first-stop-for-care/</link>
	<pubDate>Wed, 01 Jul 2026 11:15:04 +0000</pubDate>
	<dc:creator><![CDATA[Reed Smith and Chris Boyer]]></dc:creator>
	<guid isPermaLink="false">0d440d42-406f-5303-ae48-2010193926fb</guid>
	<description><![CDATA[ICYMI: Chris Boyer and Reed Smith on why AI became the first stop for care, and what it means now that patients and clinicians lean on one vendor.

]]></description>
	<itunes:subtitle><![CDATA[ICYMI: Chris Boyer and Reed Smith on why AI became the first stop for care, and what it means now that patients and clinicians lean on one vendor.]]></itunes:subtitle>
	<content:encoded><![CDATA[ICYMI: Chris Boyer and Reed Smith on why AI became the first stop for care, and what it means now that patients and clinicians lean on one vendor.

]]></content:encoded>
	<enclosure url="https://touchpoint.health/podcast-download/4779/tp494-icymi-when-ai-becomes-the-first-stop-for-care.mp3" length="79194146" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[ICYMI: Chris Boyer and Reed Smith on why AI became the first stop for care, and what it means now that patients and clinicians lean on one vendor.]]></itunes:summary>
	<itunes:image href="https://touchpoint.health/wp-content/uploads/2026/06/TP494-ep-image.jpg"></itunes:image>
	<ssp:image>
		<ssp:url>https://touchpoint.health/wp-content/uploads/2026/06/TP494-ep-image.jpg</ssp:url>
		<ssp:title>TP494 &#8211; ICYMI: When AI Becomes the First Stop for Care</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Reed Smith and Chris Boyer]]></itunes:author>	<googleplay:description><![CDATA[ICYMI: Chris Boyer and Reed Smith on why AI became the first stop for care, and what it means now that patients and clinicians lean on one vendor.]]></googleplay:description>
	<googleplay:image href="https://touchpoint.health/wp-content/uploads/2026/06/TP494-ep-image.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Season 3, Episode 10: Sloptimized</title>
	<link>https://touchpoint.health/podcast/season-3-episode-10-sloptimized/</link>
	<pubDate>Tue, 30 Jun 2026 20:43:24 +0000</pubDate>
	<dc:creator><![CDATA[Reed Smith and Chris Boyer]]></dc:creator>
	<guid isPermaLink="false">47261ca9-9393-5673-be76-fa34eaecd4b9</guid>
	<description><![CDATA[Google went AI-first and your search results are getting sloptimized. Chris Boyer and Ed Bennett on buried links, gamed chatbots and AI hype in art, news and science.]]></description>
	<itunes:subtitle><![CDATA[Google went AI-first and your search results are getting sloptimized. Chris Boyer and Ed Bennett on buried links, gamed chatbots and AI hype in art, news and science.]]></itunes:subtitle>
	<content:encoded><![CDATA[Google went AI-first and your search results are getting sloptimized. Chris Boyer and Ed Bennett on buried links, gamed chatbots and AI hype in art, news and science.]]></content:encoded>
	<enclosure url="https://touchpoint.health/podcast-download/4781/season-3-episode-10-sloptimized.mp3" length="45492282" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Google went AI-first and your search results are getting sloptimized. Chris Boyer and Ed Bennett on buried links, gamed chatbots and AI hype in art, news and science.]]></itunes:summary>
	<itunes:image href="https://touchpoint.health/wp-content/uploads/2026/06/SNAT60-ep-image2.jpg"></itunes:image>
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		<ssp:url>https://touchpoint.health/wp-content/uploads/2026/06/SNAT60-ep-image2.jpg</ssp:url>
		<ssp:title>Season 3, Episode 10: Sloptimized</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Reed Smith and Chris Boyer]]></itunes:author>	<googleplay:description><![CDATA[Google went AI-first and your search results are getting sloptimized. Chris Boyer and Ed Bennett on buried links, gamed chatbots and AI hype in art, news and science.]]></googleplay:description>
	<googleplay:image href="https://touchpoint.health/wp-content/uploads/2026/06/SNAT60-ep-image2.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Live from HCIC25: Stephanie Wierwille on Einstein Thinking and AI Innovation</title>
	<link>https://touchpoint.health/podcast/live-from-hcic25-stephanie-wierwille-on-einstein-thinking-and-ai-innovation/</link>
	<pubDate>Thu, 25 Jun 2026 11:15:39 +0000</pubDate>
	<dc:creator><![CDATA[Reed Smith and Chris Boyer]]></dc:creator>
	<guid isPermaLink="false">2245de45-aef7-55e8-b9ec-32893f7b8243</guid>
	<description><![CDATA[Stephanie Wierwille of BPD Healthcare makes the case that most health systems are using AI to optimize, when they should be using it to reimagine.]]></description>
	<itunes:subtitle><![CDATA[Stephanie Wierwille of BPD Healthcare makes the case that most health systems are using AI to optimize, when they should be using it to reimagine.]]></itunes:subtitle>
	<content:encoded><![CDATA[Stephanie Wierwille of BPD Healthcare makes the case that most health systems are using AI to optimize, when they should be using it to reimagine.]]></content:encoded>
	<enclosure url="https://touchpoint.health/podcast-download/4791/live-from-hcic25-stephanie-wierwille-on-einstein-thinking-and-ai-innovation.mp3" length="1" type="video/mp4"></enclosure>
	<itunes:summary><![CDATA[Stephanie Wierwille of BPD Healthcare makes the case that most health systems are using AI to optimize, when they should be using it to reimagine.]]></itunes:summary>
	<itunes:image href="https://touchpoint.health/wp-content/uploads/2026/07/Stephanie-Wierwille.png"></itunes:image>
	<ssp:image>
		<ssp:url>https://touchpoint.health/wp-content/uploads/2026/07/Stephanie-Wierwille.png</ssp:url>
		<ssp:title>Live from HCIC25: Stephanie Wierwille on Einstein Thinking and AI Innovation</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Reed Smith and Chris Boyer]]></itunes:author>	<googleplay:description><![CDATA[Stephanie Wierwille of BPD Healthcare makes the case that most health systems are using AI to optimize, when they should be using it to reimagine.]]></googleplay:description>
	<googleplay:image href="https://touchpoint.health/wp-content/uploads/2026/07/Stephanie-Wierwille.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Live from HMPS26 &#8211; Brian Gresh: Is AI Really Different This Time?</title>
	<link>https://touchpoint.health/podcast/live-from-hmps26-brian-gresh-is-ai-really-different-this-time/</link>
	<pubDate>Thu, 25 Jun 2026 11:00:07 +0000</pubDate>
	<dc:creator><![CDATA[Reed Smith and Chris Boyer]]></dc:creator>
	<guid isPermaLink="false">d6f3fa28-9c26-5443-989f-2b04b15877cc</guid>
	<description><![CDATA[How is AI changing healthcare marketing? Brian Gresh and Chris Boyer discuss preparing teams, protecting trust, and strengthening the patient experience.]]></description>
	<itunes:subtitle><![CDATA[How is AI changing healthcare marketing? Brian Gresh and Chris Boyer discuss preparing teams, protecting trust, and strengthening the patient experience.]]></itunes:subtitle>
	<content:encoded><![CDATA[How is AI changing healthcare marketing? Brian Gresh and Chris Boyer discuss preparing teams, protecting trust, and strengthening the patient experience.]]></content:encoded>
	<enclosure url="https://touchpoint.health/podcast-download/4788/live-from-hmps26-brian-gresh-is-ai-really-different-this-time.mp3" length="1" type="video/mp4"></enclosure>
	<itunes:summary><![CDATA[How is AI changing healthcare marketing? Brian Gresh and Chris Boyer discuss preparing teams, protecting trust, and strengthening the patient experience.]]></itunes:summary>
	<itunes:image href="https://touchpoint.health/wp-content/uploads/2026/07/LivefromHMPS26_Gresh_rect.jpeg"></itunes:image>
	<ssp:image>
		<ssp:url>https://touchpoint.health/wp-content/uploads/2026/07/LivefromHMPS26_Gresh_rect.jpeg</ssp:url>
		<ssp:title>Live from HMPS26 &#8211; Brian Gresh: Is AI Really Different This Time?</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Reed Smith and Chris Boyer]]></itunes:author>	<googleplay:description><![CDATA[How is AI changing healthcare marketing? Brian Gresh and Chris Boyer discuss preparing teams, protecting trust, and strengthening the patient experience.]]></googleplay:description>
	<googleplay:image href="https://touchpoint.health/wp-content/uploads/2026/07/LivefromHMPS26_Gresh_rect.jpeg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>TP493: Ghost Networks and the Reflex to Automate</title>
	<link>https://touchpoint.health/podcast/tp493-ghost-networks-and-the-reflex-to-automate/</link>
	<pubDate>Wed, 24 Jun 2026 11:15:35 +0000</pubDate>
	<dc:creator><![CDATA[Reed Smith and Chris Boyer]]></dc:creator>
	<guid isPermaLink="false">bee81a0c-7891-5643-9522-3d6cdda3f4f1</guid>
	<description><![CDATA[Provider directories are wrong about half the time. Chris Boyer and Reed Smith on ghost networks, and why a plain workflow beat AI at fixing them.

]]></description>
	<itunes:subtitle><![CDATA[Provider directories are wrong about half the time. Chris Boyer and Reed Smith on ghost networks, and why a plain workflow beat AI at fixing them.]]></itunes:subtitle>
	<content:encoded><![CDATA[Provider directories are wrong about half the time. Chris Boyer and Reed Smith on ghost networks, and why a plain workflow beat AI at fixing them.

]]></content:encoded>
	<enclosure url="https://touchpoint.health/podcast-download/4777/tp493-ghost-networks-and-the-reflex-to-automate.mp3" length="80806167" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Provider directories are wrong about half the time. Chris Boyer and Reed Smith on ghost networks, and why a plain workflow beat AI at fixing them.]]></itunes:summary>
	<itunes:image href="https://touchpoint.health/wp-content/uploads/2026/06/TP493-ep-image.jpg"></itunes:image>
	<ssp:image>
		<ssp:url>https://touchpoint.health/wp-content/uploads/2026/06/TP493-ep-image.jpg</ssp:url>
		<ssp:title>TP493: Ghost Networks and the Reflex to Automate</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Reed Smith and Chris Boyer]]></itunes:author>	<googleplay:description><![CDATA[Provider directories are wrong about half the time. Chris Boyer and Reed Smith on ghost networks, and why a plain workflow beat AI at fixing them.]]></googleplay:description>
	<googleplay:image href="https://touchpoint.health/wp-content/uploads/2026/06/TP493-ep-image.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>TP492: The Inconvenience Threshold</title>
	<link>https://touchpoint.health/podcast/tp492-the-inconvenience-threshold/</link>
	<pubDate>Wed, 17 Jun 2026 11:15:33 +0000</pubDate>
	<dc:creator><![CDATA[Reed Smith and Chris Boyer]]></dc:creator>
	<guid isPermaLink="false">a02a700b-9a0e-5365-a269-895da677e5b9</guid>
	<description><![CDATA[Patient friction is data. Chris Boyer and Reed Smith read inconvenience as a signal of what patients value and what healthcare leaders actually commit to.

]]></description>
	<itunes:subtitle><![CDATA[Patient friction is data. Chris Boyer and Reed Smith read inconvenience as a signal of what patients value and what healthcare leaders actually commit to.]]></itunes:subtitle>
	<content:encoded><![CDATA[Patient friction is data. Chris Boyer and Reed Smith read inconvenience as a signal of what patients value and what healthcare leaders actually commit to.

]]></content:encoded>
	<enclosure url="https://touchpoint.health/podcast-download/4773/tp492-the-inconvenience-threshold.mp3" length="50799198" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Patient friction is data. Chris Boyer and Reed Smith read inconvenience as a signal of what patients value and what healthcare leaders actually commit to.]]></itunes:summary>
	<itunes:image href="https://touchpoint.health/wp-content/uploads/2026/06/TP492-Episode-image.jpg"></itunes:image>
	<ssp:image>
		<ssp:url>https://touchpoint.health/wp-content/uploads/2026/06/TP492-Episode-image.jpg</ssp:url>
		<ssp:title>TP492: The Inconvenience Threshold</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Reed Smith and Chris Boyer]]></itunes:author>	<googleplay:description><![CDATA[Patient friction is data. Chris Boyer and Reed Smith read inconvenience as a signal of what patients value and what healthcare leaders actually commit to.]]></googleplay:description>
	<googleplay:image href="https://touchpoint.health/wp-content/uploads/2026/06/TP492-Episode-image.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Live from HCIC25: Sandra Mackey on Patient-Led Healthcare and Bold Leadership</title>
	<link>https://touchpoint.health/podcast/season-3-episode-7-sandra-mackey-on-patient-led-healthcare-and-bold-leadership/</link>
	<pubDate>Fri, 12 Jun 2026 13:28:48 +0000</pubDate>
	<dc:creator><![CDATA[Reed Smith and Chris Boyer]]></dc:creator>
	<guid isPermaLink="false">8c89fe63-f6c7-5092-af22-18905a1a1091</guid>
	<description><![CDATA[Sandra Mackey of Bon Secours Mercy Health talks consumerism in healthcare, what it means to be patient-led, and why failure is a feature of good leadership.]]></description>
	<itunes:subtitle><![CDATA[Sandra Mackey of Bon Secours Mercy Health talks consumerism in healthcare, what it means to be patient-led, and why failure is a feature of good leadership.]]></itunes:subtitle>
	<content:encoded><![CDATA[Sandra Mackey of Bon Secours Mercy Health talks consumerism in healthcare, what it means to be patient-led, and why failure is a feature of good leadership.]]></content:encoded>
	<enclosure url="https://touchpoint.health/podcast-download/4771/season-3-episode-7-sandra-mackey-on-patient-led-healthcare-and-bold-leadership.mp3" length="1" type="video/mp4"></enclosure>
	<itunes:summary><![CDATA[Sandra Mackey of Bon Secours Mercy Health talks consumerism in healthcare, what it means to be patient-led, and why failure is a feature of good leadership.]]></itunes:summary>
	<itunes:image href="https://touchpoint.health/wp-content/uploads/2026/06/Sandra-Mackey.png"></itunes:image>
	<ssp:image>
		<ssp:url>https://touchpoint.health/wp-content/uploads/2026/06/Sandra-Mackey.png</ssp:url>
		<ssp:title>Live from HCIC25: Sandra Mackey on Patient-Led Healthcare and Bold Leadership</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Reed Smith and Chris Boyer]]></itunes:author>	<googleplay:description><![CDATA[Sandra Mackey of Bon Secours Mercy Health talks consumerism in healthcare, what it means to be patient-led, and why failure is a feature of good leadership.]]></googleplay:description>
	<googleplay:image href="https://touchpoint.health/wp-content/uploads/2026/06/Sandra-Mackey.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Live from HMPS26: Bridget Duffy, MD: Can AI Help Humanize Healthcare?</title>
	<link>https://touchpoint.health/podcast/season-2-episode-1-bridget-duffy-md-can-ai-help-humanize-healthcare/</link>
	<pubDate>Thu, 11 Jun 2026 19:45:24 +0000</pubDate>
	<dc:creator><![CDATA[Reed Smith and Chris Boyer]]></dc:creator>
	<guid isPermaLink="false">276c4c0e-1e47-5692-9e77-d76187474f0d</guid>
	<description><![CDATA[Bridget Duffy, MD explains how AI can ease clinician burnout and bring humanity back to healthcare, from triage to how patients receive hard news.]]></description>
	<itunes:subtitle><![CDATA[Bridget Duffy, MD explains how AI can ease clinician burnout and bring humanity back to healthcare, from triage to how patients receive hard news.]]></itunes:subtitle>
	<content:encoded><![CDATA[Bridget Duffy, MD explains how AI can ease clinician burnout and bring humanity back to healthcare, from triage to how patients receive hard news.]]></content:encoded>
	<enclosure url="https://touchpoint.health/podcast-download/4769/season-2-episode-1-bridget-duffy-md-can-ai-help-humanize-healthcare.mp3" length="1" type="video/mp4"></enclosure>
	<itunes:summary><![CDATA[Bridget Duffy, MD explains how AI can ease clinician burnout and bring humanity back to healthcare, from triage to how patients receive hard news.]]></itunes:summary>
	<itunes:image href="https://touchpoint.health/wp-content/uploads/2026/06/LivefromHMPS26_Ep1-Duffy_rect.jpg"></itunes:image>
	<ssp:image>
		<ssp:url>https://touchpoint.health/wp-content/uploads/2026/06/LivefromHMPS26_Ep1-Duffy_rect.jpg</ssp:url>
		<ssp:title>Live from HMPS26: Bridget Duffy, MD: Can AI Help Humanize Healthcare?</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Reed Smith and Chris Boyer]]></itunes:author>	<googleplay:description><![CDATA[Bridget Duffy, MD explains how AI can ease clinician burnout and bring humanity back to healthcare, from triage to how patients receive hard news.]]></googleplay:description>
	<googleplay:image href="https://touchpoint.health/wp-content/uploads/2026/06/LivefromHMPS26_Ep1-Duffy_rect.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>TP491: The Five Signals: How Healthcare Keeps Missing What&#8217;s Already Visible</title>
	<link>https://touchpoint.health/podcast/tp491-the-five-signals-how-healthcare-keeps-missing-whats-already-visible/</link>
	<pubDate>Wed, 10 Jun 2026 11:15:32 +0000</pubDate>
	<dc:creator><![CDATA[Reed Smith and Chris Boyer]]></dc:creator>
	<guid isPermaLink="false">5947912e-96da-5d7b-874e-e5793a9be806</guid>
	<description><![CDATA[Pew named the online health seeker in 2000. Healthcare answered with disclaimers. Chris Boyer and Reed Smith walk five dated moments the industry saw and waited on, then build a six-marker test for spotting the next one. Three of four signals running right now score 5 or 6 of 6. touchpoint.health
]]></description>
	<itunes:subtitle><![CDATA[Pew named the online health seeker in 2000. Healthcare answered with disclaimers. Chris Boyer and Reed Smith walk five dated moments the industry saw and waited on, then build a six-marker test for spotting the next one. Three of four signals running rig]]></itunes:subtitle>
	<content:encoded><![CDATA[Pew named the online health seeker in 2000. Healthcare answered with disclaimers. Chris Boyer and Reed Smith walk five dated moments the industry saw and waited on, then build a six-marker test for spotting the next one. Three of four signals running right now score 5 or 6 of 6. touchpoint.health
]]></content:encoded>
	<enclosure url="https://touchpoint.health/podcast-download/4765/tp491-the-five-signals-how-healthcare-keeps-missing-whats-already-visible.mp3" length="60455039" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Pew named the online health seeker in 2000. Healthcare answered with disclaimers. Chris Boyer and Reed Smith walk five dated moments the industry saw and waited on, then build a six-marker test for spotting the next one. Three of four signals running right now score 5 or 6 of 6. touchpoint.health]]></itunes:summary>
	<itunes:image href="https://touchpoint.health/wp-content/uploads/2026/06/TP491-image.jpg"></itunes:image>
	<ssp:image>
		<ssp:url>https://touchpoint.health/wp-content/uploads/2026/06/TP491-image.jpg</ssp:url>
		<ssp:title>TP491: The Five Signals: How Healthcare Keeps Missing What&#8217;s Already Visible</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Reed Smith and Chris Boyer]]></itunes:author>	<googleplay:description><![CDATA[Pew named the online health seeker in 2000. Healthcare answered with disclaimers. Chris Boyer and Reed Smith walk five dated moments the industry saw and waited on, then build a six-marker test for spotting the next one. Three of four signals running right now score 5 or 6 of 6. touchpoint.health]]></googleplay:description>
	<googleplay:image href="https://touchpoint.health/wp-content/uploads/2026/06/TP491-image.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Season 3, Episode 9: We’re Running Out of Letters</title>
	<link>https://touchpoint.health/podcast/season-3-episode-9-were-running-out-of-letters/</link>
	<pubDate>Thu, 04 Jun 2026 22:39:00 +0000</pubDate>
	<dc:creator><![CDATA[Reed Smith and Chris Boyer]]></dc:creator>
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	<description><![CDATA[Ed Bennett and Chris Boyer on the engineered weirdness of prescription drug names on Surprise - It's Not a Toaster, plus two more chapters of The AI Con on hidden labor and austerity automation, and a live AI drug naming experiment.]]></description>
	<itunes:subtitle><![CDATA[Ed Bennett and Chris Boyer on the engineered weirdness of prescription drug names on Surprise - Its Not a Toaster, plus two more chapters of The AI Con on hidden labor and austerity automation, and a live AI drug naming experiment.]]></itunes:subtitle>
	<content:encoded><![CDATA[Ed Bennett and Chris Boyer on the engineered weirdness of prescription drug names on Surprise - It's Not a Toaster, plus two more chapters of The AI Con on hidden labor and austerity automation, and a live AI drug naming experiment.]]></content:encoded>
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	<itunes:summary><![CDATA[Ed Bennett and Chris Boyer on the engineered weirdness of prescription drug names on Surprise - It's Not a Toaster, plus two more chapters of The AI Con on hidden labor and austerity automation, and a live AI drug naming experiment.]]></itunes:summary>
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		<ssp:title>Season 3, Episode 9: We’re Running Out of Letters</ssp:title>
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	<itunes:author><![CDATA[Reed Smith and Chris Boyer]]></itunes:author>	<googleplay:description><![CDATA[Ed Bennett and Chris Boyer on the engineered weirdness of prescription drug names on Surprise - It's Not a Toaster, plus two more chapters of The AI Con on hidden labor and austerity automation, and a live AI drug naming experiment.]]></googleplay:description>
	<googleplay:image href="https://touchpoint.health/wp-content/uploads/2026/06/SNAT59-image.jpg"></googleplay:image>
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<item>
	<title>TP490: Built for Visits, Not Relationships</title>
	<link>https://touchpoint.health/podcast/tp490-built-for-visits-not-relationships/</link>
	<pubDate>Wed, 03 Jun 2026 11:15:09 +0000</pubDate>
	<dc:creator><![CDATA[Reed Smith and Chris Boyer]]></dc:creator>
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	<description><![CDATA[Chris Boyer and Reed Smith on the engagement-avoidance gap in healthcare and what Monigle's Humanizing Brand Experience Vol. 9 says about closing it.
]]></description>
	<itunes:subtitle><![CDATA[Chris Boyer and Reed Smith on the engagement-avoidance gap in healthcare and what Monigles Humanizing Brand Experience Vol. 9 says about closing it.]]></itunes:subtitle>
	<content:encoded><![CDATA[Chris Boyer and Reed Smith on the engagement-avoidance gap in healthcare and what Monigle's Humanizing Brand Experience Vol. 9 says about closing it.
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	<itunes:summary><![CDATA[Chris Boyer and Reed Smith on the engagement-avoidance gap in healthcare and what Monigle's Humanizing Brand Experience Vol. 9 says about closing it.]]></itunes:summary>
	<itunes:image href="https://touchpoint.health/wp-content/uploads/2026/06/TP490-image.jpg"></itunes:image>
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		<ssp:title>TP490: Built for Visits, Not Relationships</ssp:title>
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	<itunes:author><![CDATA[Reed Smith and Chris Boyer]]></itunes:author>	<googleplay:description><![CDATA[Chris Boyer and Reed Smith on the engagement-avoidance gap in healthcare and what Monigle's Humanizing Brand Experience Vol. 9 says about closing it.]]></googleplay:description>
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<item>
	<title>Live from HCIC25:  Pam Landis on Women in Tech and Digital Leadership</title>
	<link>https://touchpoint.health/podcast/season-3-episode-6-pam-landis-on-women-in-tech-and-digital-leadership/</link>
	<pubDate>Fri, 29 May 2026 13:19:20 +0000</pubDate>
	<dc:creator><![CDATA[Reed Smith and Chris Boyer]]></dc:creator>
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	<description><![CDATA[Pam Landis of Hackensack Meridian Health draws on 30 years in healthcare digital to talk about building teams, staying curious, and what AI actually means for patient access.]]></description>
	<itunes:subtitle><![CDATA[Pam Landis of Hackensack Meridian Health draws on 30 years in healthcare digital to talk about building teams, staying curious, and what AI actually means for patient access.]]></itunes:subtitle>
	<content:encoded><![CDATA[Pam Landis of Hackensack Meridian Health draws on 30 years in healthcare digital to talk about building teams, staying curious, and what AI actually means for patient access.]]></content:encoded>
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	<itunes:summary><![CDATA[Pam Landis of Hackensack Meridian Health draws on 30 years in healthcare digital to talk about building teams, staying curious, and what AI actually means for patient access.]]></itunes:summary>
	<itunes:image href="https://touchpoint.health/wp-content/uploads/2026/05/Pam-Landis.png"></itunes:image>
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	<itunes:author><![CDATA[Reed Smith and Chris Boyer]]></itunes:author>	<googleplay:description><![CDATA[Pam Landis of Hackensack Meridian Health draws on 30 years in healthcare digital to talk about building teams, staying curious, and what AI actually means for patient access.]]></googleplay:description>
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