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		<title>Touch Point Podcast</title>
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		<copyright>© 2017 TouchPoint</copyright>
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		<itunes:author>Reed Smith and Chris Boyer</itunes:author>
		<itunes:type>episodic</itunes:type>
		<itunes:summary></itunes:summary>
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			<itunes:name>TouchPoint</itunes:name>
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		<googleplay:author><![CDATA[Reed Smith and Chris Boyer]]></googleplay:author>
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<item>
	<title>TP484: The Channels the Model Can&#8217;t See</title>
	<link>https://touchpoint.health/podcast/tp484-the-channels-the-model-cant-see/</link>
	<pubDate>Wed, 22 Apr 2026 11:15:18 +0000</pubDate>
	<dc:creator><![CDATA[Reed Smith and Chris Boyer]]></dc:creator>
	<guid isPermaLink="false">ef27dbb1-a311-5713-b9f7-435778adf633</guid>
	<description><![CDATA[91% of healthcare marketers say data drives their decisions. 1% can connect the majority of spend to outcomes. Chris Boyer and Reed Smith on the structural reasons the gap is harder to close than the tools suggest, plus Ray Mina, new CEO of FreshPaint, on the 2026 State of Healthcare Marketing report.]]></description>
	<itunes:subtitle><![CDATA[91% of healthcare marketers say data drives their decisions. 1% can connect the majority of spend to outcomes. Chris Boyer and Reed Smith on the structural reasons the gap is harder to close than the tools suggest, plus Ray Mina, new CEO of FreshPaint, o]]></itunes:subtitle>
	<content:encoded><![CDATA[91% of healthcare marketers say data drives their decisions. 1% can connect the majority of spend to outcomes. Chris Boyer and Reed Smith on the structural reasons the gap is harder to close than the tools suggest, plus Ray Mina, new CEO of FreshPaint, on the 2026 State of Healthcare Marketing report.]]></content:encoded>
	<enclosure url="https://touchpoint.health/podcast-download/4725/tp484-the-channels-the-model-cant-see.mp3" length="81640561" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[91% of healthcare marketers say data drives their decisions. 1% can connect the majority of spend to outcomes. Chris Boyer and Reed Smith on the structural reasons the gap is harder to close than the tools suggest, plus Ray Mina, new CEO of FreshPaint, on the 2026 State of Healthcare Marketing report.]]></itunes:summary>
	<itunes:image href="https://touchpoint.health/wp-content/uploads/2026/04/TP484-image.jpg"></itunes:image>
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		<title>TP484: The Channels the Model Can&#8217;t See</title>
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	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Reed Smith and Chris Boyer]]></itunes:author>	<googleplay:description><![CDATA[91% of healthcare marketers say data drives their decisions. 1% can connect the majority of spend to outcomes. Chris Boyer and Reed Smith on the structural reasons the gap is harder to close than the tools suggest, plus Ray Mina, new CEO of FreshPaint, on the 2026 State of Healthcare Marketing report.]]></googleplay:description>
	<googleplay:image href="https://touchpoint.health/wp-content/uploads/2026/04/TP484-image.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Season 3, Episode 7: Prediction: The House Always Wins</title>
	<link>https://touchpoint.health/podcast/season-3-episode-7-prediction-the-house-always-wins/</link>
	<pubDate>Thu, 16 Apr 2026 16:35:34 +0000</pubDate>
	<dc:creator><![CDATA[Reed Smith and Chris Boyer]]></dc:creator>
	<guid isPermaLink="false">151c7c6e-24ba-59d8-aeff-07d87fd6a3c6</guid>
	<description><![CDATA[Ed Bennett and Chris Boyer trace the shared design DNA behind online gambling, stock trading, and prediction markets on Surprise - It's Not a Toaster, plus a black hat AEO experiment and a reading companion rec.
]]></description>
	<itunes:subtitle><![CDATA[Ed Bennett and Chris Boyer trace the shared design DNA behind online gambling, stock trading, and prediction markets on Surprise - Its Not a Toaster, plus a black hat AEO experiment and a reading companion rec.]]></itunes:subtitle>
	<content:encoded><![CDATA[Ed Bennett and Chris Boyer trace the shared design DNA behind online gambling, stock trading, and prediction markets on Surprise - It's Not a Toaster, plus a black hat AEO experiment and a reading companion rec.
]]></content:encoded>
	<enclosure url="https://touchpoint.health/podcast-download/4723/season-3-episode-7-prediction-the-house-always-wins.mp3" length="58364298" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Ed Bennett and Chris Boyer trace the shared design DNA behind online gambling, stock trading, and prediction markets on Surprise - It's Not a Toaster, plus a black hat AEO experiment and a reading companion rec.]]></itunes:summary>
	<itunes:image href="https://touchpoint.health/wp-content/uploads/2026/04/SNAT57-image.jpg"></itunes:image>
	<image>
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		<title>Season 3, Episode 7: Prediction: The House Always Wins</title>
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	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Reed Smith and Chris Boyer]]></itunes:author>	<googleplay:description><![CDATA[Ed Bennett and Chris Boyer trace the shared design DNA behind online gambling, stock trading, and prediction markets on Surprise - It's Not a Toaster, plus a black hat AEO experiment and a reading companion rec.]]></googleplay:description>
	<googleplay:image href="https://touchpoint.health/wp-content/uploads/2026/04/SNAT57-image.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>TP483: The Market That Competition Forgot</title>
	<link>https://touchpoint.health/podcast/tp483-the-market-that-competition-forgot/</link>
	<pubDate>Wed, 15 Apr 2026 11:15:49 +0000</pubDate>
	<dc:creator><![CDATA[Reed Smith and Chris Boyer]]></dc:creator>
	<guid isPermaLink="false">31c1c617-18e1-534b-bfa9-db41ed1b15f6</guid>
	<description><![CDATA[Only 7 U.S. metro areas have genuinely competitive hospital markets. Chris Boyer and Reed Smith on what that means for a decade of digital investment built on the consumerism premise, and what the better frame looks like going forward.]]></description>
	<itunes:subtitle><![CDATA[Only 7 U.S. metro areas have genuinely competitive hospital markets. Chris Boyer and Reed Smith on what that means for a decade of digital investment built on the consumerism premise, and what the better frame looks like going forward.]]></itunes:subtitle>
	<content:encoded><![CDATA[Only 7 U.S. metro areas have genuinely competitive hospital markets. Chris Boyer and Reed Smith on what that means for a decade of digital investment built on the consumerism premise, and what the better frame looks like going forward.]]></content:encoded>
	<enclosure url="https://touchpoint.health/podcast-download/4721/tp483-the-market-that-competition-forgot.mp3?updated=1776221245" length="50498139" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Only 7 U.S. metro areas have genuinely competitive hospital markets. Chris Boyer and Reed Smith on what that means for a decade of digital investment built on the consumerism premise, and what the better frame looks like going forward.]]></itunes:summary>
	<itunes:image href="https://touchpoint.health/wp-content/uploads/2026/04/TP483-image.jpg"></itunes:image>
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		<title>TP483: The Market That Competition Forgot</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Reed Smith and Chris Boyer]]></itunes:author>	<googleplay:description><![CDATA[Only 7 U.S. metro areas have genuinely competitive hospital markets. Chris Boyer and Reed Smith on what that means for a decade of digital investment built on the consumerism premise, and what the better frame looks like going forward.]]></googleplay:description>
	<googleplay:image href="https://touchpoint.health/wp-content/uploads/2026/04/TP483-image.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>TP482 Episode Outline: The Pilot That Never Graduates</title>
	<link>https://touchpoint.health/podcast/tp482-episode-outline-the-pilot-that-never-graduates/</link>
	<pubDate>Wed, 08 Apr 2026 11:15:35 +0000</pubDate>
	<dc:creator><![CDATA[Reed Smith and Chris Boyer]]></dc:creator>
	<guid isPermaLink="false">9ce485b1-0df4-557f-a568-36f8f056b586</guid>
	<description><![CDATA[Healthcare AI pilots keep succeeding. Scaling them doesn't. Chris Boyer and Reed Smith on why perpetual piloting is an organizational behavior pattern, not a technology strategy.]]></description>
	<itunes:subtitle><![CDATA[Healthcare AI pilots keep succeeding. Scaling them doesnt. Chris Boyer and Reed Smith on why perpetual piloting is an organizational behavior pattern, not a technology strategy.]]></itunes:subtitle>
	<content:encoded><![CDATA[Healthcare AI pilots keep succeeding. Scaling them doesn't. Chris Boyer and Reed Smith on why perpetual piloting is an organizational behavior pattern, not a technology strategy.]]></content:encoded>
	<enclosure url="https://touchpoint.health/podcast-download/4717/tp482-episode-outline-the-pilot-that-never-graduates.mp3" length="47823674" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Healthcare AI pilots keep succeeding. Scaling them doesn't. Chris Boyer and Reed Smith on why perpetual piloting is an organizational behavior pattern, not a technology strategy.]]></itunes:summary>
	<itunes:image href="https://touchpoint.health/wp-content/uploads/2026/04/TP482-voices.jpg"></itunes:image>
	<image>
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		<title>TP482 Episode Outline: The Pilot That Never Graduates</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Reed Smith and Chris Boyer]]></itunes:author>	<googleplay:description><![CDATA[Healthcare AI pilots keep succeeding. Scaling them doesn't. Chris Boyer and Reed Smith on why perpetual piloting is an organizational behavior pattern, not a technology strategy.]]></googleplay:description>
	<googleplay:image href="https://touchpoint.health/wp-content/uploads/2026/04/TP482-voices.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Season 3, Episode 3: Jenny Bristow on Smarter Budgets and Unlocking Epic</title>
	<link>https://touchpoint.health/podcast/season-3-episode-3-jenny-bristow-on-smarter-budgets-and-unlocking-epic/</link>
	<pubDate>Fri, 03 Apr 2026 11:00:36 +0000</pubDate>
	<dc:creator><![CDATA[Reed Smith and Chris Boyer]]></dc:creator>
	<guid isPermaLink="false">eba895e6-b3ee-5e24-ae68-9fbfe6600ab9</guid>
	<description><![CDATA[Jenny Bristow of Hedy & Hopp explains how healthcare marketers can do more with less by tapping tools they already own, starting with Epic.]]></description>
	<itunes:subtitle><![CDATA[Jenny Bristow of Hedy & Hopp explains how healthcare marketers can do more with less by tapping tools they already own, starting with Epic.]]></itunes:subtitle>
	<content:encoded><![CDATA[Jenny Bristow of Hedy & Hopp explains how healthcare marketers can do more with less by tapping tools they already own, starting with Epic.]]></content:encoded>
	<enclosure url="https://touchpoint.health/podcast-download/4734/season-3-episode-3-jenny-bristow-on-smarter-budgets-and-unlocking-epic.mp3" length="1" type="video/mp4"></enclosure>
	<itunes:summary><![CDATA[Jenny Bristow of Hedy & Hopp explains how healthcare marketers can do more with less by tapping tools they already own, starting with Epic.]]></itunes:summary>
	<itunes:image href="https://touchpoint.health/wp-content/uploads/2026/04/Jenny-Bristow.png"></itunes:image>
	<image>
		<url>https://touchpoint.health/wp-content/uploads/2026/04/Jenny-Bristow.png</url>
		<title>Season 3, Episode 3: Jenny Bristow on Smarter Budgets and Unlocking Epic</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Reed Smith and Chris Boyer]]></itunes:author>	<googleplay:description><![CDATA[Jenny Bristow of Hedy & Hopp explains how healthcare marketers can do more with less by tapping tools they already own, starting with Epic.]]></googleplay:description>
	<googleplay:image href="https://touchpoint.health/wp-content/uploads/2026/04/Jenny-Bristow.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>TP481: Data Accuracy Is a Brand Decision</title>
	<link>https://touchpoint.health/podcast/tp481-data-accuracy-is-a-brand-decision/</link>
	<pubDate>Wed, 01 Apr 2026 11:15:39 +0000</pubDate>
	<dc:creator><![CDATA[Reed Smith and Chris Boyer]]></dc:creator>
	<guid isPermaLink="false">55715e9a-ce3c-563d-afb4-807cacd3074b</guid>
	<description><![CDATA[Healthcare brand strategy has a blind spot: the data layer AI uses to represent you. Chris Boyer, Reed Smith and Martha Van Berkel on why data accuracy is a brand decision.]]></description>
	<itunes:subtitle><![CDATA[Healthcare brand strategy has a blind spot: the data layer AI uses to represent you. Chris Boyer, Reed Smith and Martha Van Berkel on why data accuracy is a brand decision.]]></itunes:subtitle>
	<content:encoded><![CDATA[Healthcare brand strategy has a blind spot: the data layer AI uses to represent you. Chris Boyer, Reed Smith and Martha Van Berkel on why data accuracy is a brand decision.]]></content:encoded>
	<enclosure url="https://touchpoint.health/podcast-download/4715/tp481-data-accuracy-is-a-brand-decision.mp3" length="87018499" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Healthcare brand strategy has a blind spot: the data layer AI uses to represent you. Chris Boyer, Reed Smith and Martha Van Berkel on why data accuracy is a brand decision.]]></itunes:summary>
	<itunes:image href="https://touchpoint.health/wp-content/uploads/2026/03/TP481-voices.jpg"></itunes:image>
	<image>
		<url>https://touchpoint.health/wp-content/uploads/2026/03/TP481-voices.jpg</url>
		<title>TP481: Data Accuracy Is a Brand Decision</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Reed Smith and Chris Boyer]]></itunes:author>	<googleplay:description><![CDATA[Healthcare brand strategy has a blind spot: the data layer AI uses to represent you. Chris Boyer, Reed Smith and Martha Van Berkel on why data accuracy is a brand decision.]]></googleplay:description>
	<googleplay:image href="https://touchpoint.health/wp-content/uploads/2026/03/TP481-voices.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Season 3, Episode 6: Someone Updated Your Book While You Were Reading It</title>
	<link>https://touchpoint.health/podcast/season-3-episode-6-someone-updated-your-book-while-you-were-reading-it/</link>
	<pubDate>Thu, 26 Mar 2026 19:26:33 +0000</pubDate>
	<dc:creator><![CDATA[Reed Smith and Chris Boyer]]></dc:creator>
	<guid isPermaLink="false">7bccf05a-007d-587f-b740-58aedb922c3b</guid>
	<description><![CDATA[Ed Bennett and Chris Boyer on how digital books get silently rewritten, Doctorow's case that enshitification is fixable, and an AI social post translator built live.]]></description>
	<itunes:subtitle><![CDATA[Ed Bennett and Chris Boyer on how digital books get silently rewritten, Doctorows case that enshitification is fixable, and an AI social post translator built live.]]></itunes:subtitle>
	<content:encoded><![CDATA[Ed Bennett and Chris Boyer on how digital books get silently rewritten, Doctorow's case that enshitification is fixable, and an AI social post translator built live.]]></content:encoded>
	<enclosure url="https://touchpoint.health/podcast-download/4711/season-3-episode-6-someone-updated-your-book-while-you-were-reading-it.mp3" length="55194501" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Ed Bennett and Chris Boyer on how digital books get silently rewritten, Doctorow's case that enshitification is fixable, and an AI social post translator built live.]]></itunes:summary>
	<itunes:image href="https://touchpoint.health/wp-content/uploads/2026/03/SNAT56-ep-image.jpg"></itunes:image>
	<image>
		<url>https://touchpoint.health/wp-content/uploads/2026/03/SNAT56-ep-image.jpg</url>
		<title>Season 3, Episode 6: Someone Updated Your Book While You Were Reading It</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Reed Smith and Chris Boyer]]></itunes:author>	<googleplay:description><![CDATA[Ed Bennett and Chris Boyer on how digital books get silently rewritten, Doctorow's case that enshitification is fixable, and an AI social post translator built live.]]></googleplay:description>
	<googleplay:image href="https://touchpoint.health/wp-content/uploads/2026/03/SNAT56-ep-image.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>TP480: The Brief Only Has One User</title>
	<link>https://touchpoint.health/podcast/tp480-the-brief-only-has-one-user/</link>
	<pubDate>Wed, 25 Mar 2026 11:15:28 +0000</pubDate>
	<dc:creator><![CDATA[Reed Smith and Chris Boyer]]></dc:creator>
	<guid isPermaLink="false">1d1209e4-b791-581d-9c24-40789f66ab8a</guid>
	<description><![CDATA[User-centered design assumes one user. Chris Boyer, Reed Smith, and Steve Koch of Cast and Hue on why the people executing your healthcare initiatives were never in the brief, and what it costs every time they aren't.]]></description>
	<itunes:subtitle><![CDATA[User-centered design assumes one user. Chris Boyer, Reed Smith, and Steve Koch of Cast and Hue on why the people executing your healthcare initiatives were never in the brief, and what it costs every time they arent.]]></itunes:subtitle>
	<content:encoded><![CDATA[User-centered design assumes one user. Chris Boyer, Reed Smith, and Steve Koch of Cast and Hue on why the people executing your healthcare initiatives were never in the brief, and what it costs every time they aren't.]]></content:encoded>
	<enclosure url="https://touchpoint.health/podcast-download/4709/tp480-the-brief-only-has-one-user.mp3" length="74562052" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[User-centered design assumes one user. Chris Boyer, Reed Smith, and Steve Koch of Cast and Hue on why the people executing your healthcare initiatives were never in the brief, and what it costs every time they aren't.]]></itunes:summary>
	<itunes:image href="https://touchpoint.health/wp-content/uploads/2026/03/TP480-image.jpg"></itunes:image>
	<image>
		<url>https://touchpoint.health/wp-content/uploads/2026/03/TP480-image.jpg</url>
		<title>TP480: The Brief Only Has One User</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Reed Smith and Chris Boyer]]></itunes:author>	<googleplay:description><![CDATA[User-centered design assumes one user. Chris Boyer, Reed Smith, and Steve Koch of Cast and Hue on why the people executing your healthcare initiatives were never in the brief, and what it costs every time they aren't.]]></googleplay:description>
	<googleplay:image href="https://touchpoint.health/wp-content/uploads/2026/03/TP480-image.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Season 3, Episode 2: Douwe Bergsma on Brand Growth and Evidence-Based Marketing</title>
	<link>https://touchpoint.health/podcast/season-3-episode-2-douwe-bergsma-on-brand-growth-and-evidence-based-marketing/</link>
	<pubDate>Fri, 20 Mar 2026 11:00:36 +0000</pubDate>
	<dc:creator><![CDATA[Reed Smith and Chris Boyer]]></dc:creator>
	<guid isPermaLink="false">b1971192-fdd0-55cd-9d02-dc006075de59</guid>
	<description><![CDATA[Douwe Bergsma of Piedmont explains how unifying brand, patient experience, and analytics under one roof changed how his team makes decisions and measures what matters.]]></description>
	<itunes:subtitle><![CDATA[Douwe Bergsma of Piedmont explains how unifying brand, patient experience, and analytics under one roof changed how his team makes decisions and measures what matters.]]></itunes:subtitle>
	<content:encoded><![CDATA[Douwe Bergsma of Piedmont explains how unifying brand, patient experience, and analytics under one roof changed how his team makes decisions and measures what matters.]]></content:encoded>
	<enclosure url="https://touchpoint.health/podcast-download/4736/season-3-episode-2-douwe-bergsma-on-brand-growth-and-evidence-based-marketing.mp3" length="1" type="video/mp4"></enclosure>
	<itunes:summary><![CDATA[Douwe Bergsma of Piedmont explains how unifying brand, patient experience, and analytics under one roof changed how his team makes decisions and measures what matters.]]></itunes:summary>
	<itunes:image href="https://touchpoint.health/wp-content/uploads/2026/04/Douwe-Bergsma.png"></itunes:image>
	<image>
		<url>https://touchpoint.health/wp-content/uploads/2026/04/Douwe-Bergsma.png</url>
		<title>Season 3, Episode 2: Douwe Bergsma on Brand Growth and Evidence-Based Marketing</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Reed Smith and Chris Boyer]]></itunes:author>	<googleplay:description><![CDATA[Douwe Bergsma of Piedmont explains how unifying brand, patient experience, and analytics under one roof changed how his team makes decisions and measures what matters.]]></googleplay:description>
	<googleplay:image href="https://touchpoint.health/wp-content/uploads/2026/04/Douwe-Bergsma.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>TP479: Agile in a Waterfall World (or Don’t Go Chasing Waterfalls)</title>
	<link>https://touchpoint.health/podcast/tp479-agile-in-a-waterfall-world-or-dont-go-chasing-waterfalls/</link>
	<pubDate>Wed, 18 Mar 2026 11:15:46 +0000</pubDate>
	<dc:creator><![CDATA[Reed Smith and Chris Boyer]]></dc:creator>
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	<description><![CDATA[Agile methodology in healthcare often lands in one department while the organization doesn't change. Boyer and Smith on why isolation makes it worse, not better.]]></description>
	<itunes:subtitle><![CDATA[Agile methodology in healthcare often lands in one department while the organization doesnt change. Boyer and Smith on why isolation makes it worse, not better.]]></itunes:subtitle>
	<content:encoded><![CDATA[Agile methodology in healthcare often lands in one department while the organization doesn't change. Boyer and Smith on why isolation makes it worse, not better.]]></content:encoded>
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	<itunes:summary><![CDATA[Agile methodology in healthcare often lands in one department while the organization doesn't change. Boyer and Smith on why isolation makes it worse, not better.]]></itunes:summary>
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		<title>TP479: Agile in a Waterfall World (or Don’t Go Chasing Waterfalls)</title>
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	<itunes:author><![CDATA[Reed Smith and Chris Boyer]]></itunes:author>	<googleplay:description><![CDATA[Agile methodology in healthcare often lands in one department while the organization doesn't change. Boyer and Smith on why isolation makes it worse, not better.]]></googleplay:description>
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	<googleplay:explicit>No</googleplay:explicit>
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	<title>TP478: The Journey Nobody Told Operations About</title>
	<link>https://touchpoint.health/podcast/tp478-the-journey-nobody-told-operations-about/</link>
	<pubDate>Wed, 11 Mar 2026 11:15:59 +0000</pubDate>
	<dc:creator><![CDATA[Reed Smith and Chris Boyer]]></dc:creator>
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	<description><![CDATA[Patient experience strategy in healthcare often outpaces operational reality. Chris Boyer and Reed Smith on the gap between the journey you promise and the one you deliver.
]]></description>
	<itunes:subtitle><![CDATA[Patient experience strategy in healthcare often outpaces operational reality. Chris Boyer and Reed Smith on the gap between the journey you promise and the one you deliver.]]></itunes:subtitle>
	<content:encoded><![CDATA[Patient experience strategy in healthcare often outpaces operational reality. Chris Boyer and Reed Smith on the gap between the journey you promise and the one you deliver.
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	<itunes:summary><![CDATA[Patient experience strategy in healthcare often outpaces operational reality. Chris Boyer and Reed Smith on the gap between the journey you promise and the one you deliver.]]></itunes:summary>
	<itunes:image href="https://touchpoint.health/wp-content/uploads/2026/03/TP478-image.jpg"></itunes:image>
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		<title>TP478: The Journey Nobody Told Operations About</title>
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	<itunes:author><![CDATA[Reed Smith and Chris Boyer]]></itunes:author>	<googleplay:description><![CDATA[Patient experience strategy in healthcare often outpaces operational reality. Chris Boyer and Reed Smith on the gap between the journey you promise and the one you deliver.]]></googleplay:description>
	<googleplay:image href="https://touchpoint.health/wp-content/uploads/2026/03/TP478-image.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
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<item>
	<title>Season 3, Episode 1: David Feinberg on Resilience and Talking to Doctors</title>
	<link>https://touchpoint.health/podcast/season-3-episode-1-david-feinberg-on-resilience-and-talking-to-doctors/</link>
	<pubDate>Fri, 06 Mar 2026 12:00:09 +0000</pubDate>
	<dc:creator><![CDATA[Reed Smith and Chris Boyer]]></dc:creator>
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	<description><![CDATA[David Feinberg of Mount Sinai shares what 30 years in healthcare marketing taught him about resilience, getting fired, and working with physicians.]]></description>
	<itunes:subtitle><![CDATA[David Feinberg of Mount Sinai shares what 30 years in healthcare marketing taught him about resilience, getting fired, and working with physicians.]]></itunes:subtitle>
	<content:encoded><![CDATA[David Feinberg of Mount Sinai shares what 30 years in healthcare marketing taught him about resilience, getting fired, and working with physicians.]]></content:encoded>
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	<itunes:summary><![CDATA[David Feinberg of Mount Sinai shares what 30 years in healthcare marketing taught him about resilience, getting fired, and working with physicians.]]></itunes:summary>
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	<itunes:author><![CDATA[Reed Smith and Chris Boyer]]></itunes:author>	<googleplay:description><![CDATA[David Feinberg of Mount Sinai shares what 30 years in healthcare marketing taught him about resilience, getting fired, and working with physicians.]]></googleplay:description>
	<googleplay:image href="https://touchpoint.health/wp-content/uploads/2026/04/David-Feinberg.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
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