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		<title>Marketing</title>
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		<copyright>&#xA9; 2026 Touch Point Media</copyright>
		<itunes:subtitle>The TouchPoint Media is dedicated to in-depth, topical discussions on hospital and health system digital marketing and digital patient engagement strategies.</itunes:subtitle>
		<itunes:author>Touch Point Media</itunes:author>
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				<title>Marketing</title>
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<item>
	<title>Season 3, Episode 10: Sloptimized</title>
	<link>https://touchpoint.health/podcast/season-3-episode-10-sloptimized/</link>
	<pubDate>Tue, 30 Jun 2026 20:43:24 +0000</pubDate>
	<dc:creator><![CDATA[Touch Point Media]]></dc:creator>
	<guid isPermaLink="false">47261ca9-9393-5673-be76-fa34eaecd4b9</guid>
	<description><![CDATA[Google went AI-first and your search results are getting sloptimized. Chris Boyer and Ed Bennett on buried links, gamed chatbots and AI hype in art, news and science.]]></description>
	<itunes:subtitle><![CDATA[Google went AI-first and your search results are getting sloptimized. Chris Boyer and Ed Bennett on buried links, gamed chatbots and AI hype in art, news and science.]]></itunes:subtitle>
	<content:encoded><![CDATA[Google went AI-first and your search results are getting sloptimized. Chris Boyer and Ed Bennett on buried links, gamed chatbots and AI hype in art, news and science.]]></content:encoded>
	<enclosure url="https://touchpoint.health/podcast-download/4781/season-3-episode-10-sloptimized.mp3" length="45492282" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Google went AI-first and your search results are getting sloptimized. Chris Boyer and Ed Bennett on buried links, gamed chatbots and AI hype in art, news and science.]]></itunes:summary>
	<itunes:image href="https://touchpoint.health/wp-content/uploads/2026/06/SNAT60-ep-image2.jpg"></itunes:image>
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		<ssp:title>Season 3, Episode 10: Sloptimized</ssp:title>
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	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Touch Point Media]]></itunes:author>	<googleplay:description><![CDATA[Google went AI-first and your search results are getting sloptimized. Chris Boyer and Ed Bennett on buried links, gamed chatbots and AI hype in art, news and science.]]></googleplay:description>
	<googleplay:image href="https://touchpoint.health/wp-content/uploads/2026/06/SNAT60-ep-image2.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Live from HCIC25: Stephanie Wierwille on Einstein Thinking and AI Innovation</title>
	<link>https://touchpoint.health/podcast/live-from-hcic25-stephanie-wierwille-on-einstein-thinking-and-ai-innovation/</link>
	<pubDate>Thu, 25 Jun 2026 11:15:39 +0000</pubDate>
	<dc:creator><![CDATA[Touch Point Media]]></dc:creator>
	<guid isPermaLink="false">2245de45-aef7-55e8-b9ec-32893f7b8243</guid>
	<description><![CDATA[Stephanie Wierwille of BPD Healthcare makes the case that most health systems are using AI to optimize, when they should be using it to reimagine.]]></description>
	<itunes:subtitle><![CDATA[Stephanie Wierwille of BPD Healthcare makes the case that most health systems are using AI to optimize, when they should be using it to reimagine.]]></itunes:subtitle>
	<content:encoded><![CDATA[Stephanie Wierwille of BPD Healthcare makes the case that most health systems are using AI to optimize, when they should be using it to reimagine.]]></content:encoded>
	<enclosure url="https://touchpoint.health/podcast-download/4791/live-from-hcic25-stephanie-wierwille-on-einstein-thinking-and-ai-innovation.mp3" length="1" type="video/mp4"></enclosure>
	<itunes:summary><![CDATA[Stephanie Wierwille of BPD Healthcare makes the case that most health systems are using AI to optimize, when they should be using it to reimagine.]]></itunes:summary>
	<itunes:image href="https://touchpoint.health/wp-content/uploads/2026/07/Stephanie-Wierwille.png"></itunes:image>
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		<ssp:title>Live from HCIC25: Stephanie Wierwille on Einstein Thinking and AI Innovation</ssp:title>
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	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Touch Point Media]]></itunes:author>	<googleplay:description><![CDATA[Stephanie Wierwille of BPD Healthcare makes the case that most health systems are using AI to optimize, when they should be using it to reimagine.]]></googleplay:description>
	<googleplay:image href="https://touchpoint.health/wp-content/uploads/2026/07/Stephanie-Wierwille.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Live from HMPS26 &#8211; Brian Gresh: Is AI Really Different This Time?</title>
	<link>https://touchpoint.health/podcast/live-from-hmps26-brian-gresh-is-ai-really-different-this-time/</link>
	<pubDate>Thu, 25 Jun 2026 11:00:07 +0000</pubDate>
	<dc:creator><![CDATA[Touch Point Media]]></dc:creator>
	<guid isPermaLink="false">d6f3fa28-9c26-5443-989f-2b04b15877cc</guid>
	<description><![CDATA[How is AI changing healthcare marketing? Brian Gresh and Chris Boyer discuss preparing teams, protecting trust, and strengthening the patient experience.]]></description>
	<itunes:subtitle><![CDATA[How is AI changing healthcare marketing? Brian Gresh and Chris Boyer discuss preparing teams, protecting trust, and strengthening the patient experience.]]></itunes:subtitle>
	<content:encoded><![CDATA[How is AI changing healthcare marketing? Brian Gresh and Chris Boyer discuss preparing teams, protecting trust, and strengthening the patient experience.]]></content:encoded>
	<enclosure url="https://touchpoint.health/podcast-download/4788/live-from-hmps26-brian-gresh-is-ai-really-different-this-time.mp3" length="1" type="video/mp4"></enclosure>
	<itunes:summary><![CDATA[How is AI changing healthcare marketing? Brian Gresh and Chris Boyer discuss preparing teams, protecting trust, and strengthening the patient experience.]]></itunes:summary>
	<itunes:image href="https://touchpoint.health/wp-content/uploads/2026/07/LivefromHMPS26_Gresh_rect.jpeg"></itunes:image>
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		<ssp:title>Live from HMPS26 &#8211; Brian Gresh: Is AI Really Different This Time?</ssp:title>
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	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Touch Point Media]]></itunes:author>	<googleplay:description><![CDATA[How is AI changing healthcare marketing? Brian Gresh and Chris Boyer discuss preparing teams, protecting trust, and strengthening the patient experience.]]></googleplay:description>
	<googleplay:image href="https://touchpoint.health/wp-content/uploads/2026/07/LivefromHMPS26_Gresh_rect.jpeg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Live from HCIC25: Sandra Mackey on Patient-Led Healthcare and Bold Leadership</title>
	<link>https://touchpoint.health/podcast/season-3-episode-7-sandra-mackey-on-patient-led-healthcare-and-bold-leadership/</link>
	<pubDate>Fri, 12 Jun 2026 13:28:48 +0000</pubDate>
	<dc:creator><![CDATA[Touch Point Media]]></dc:creator>
	<guid isPermaLink="false">8c89fe63-f6c7-5092-af22-18905a1a1091</guid>
	<description><![CDATA[Sandra Mackey of Bon Secours Mercy Health talks consumerism in healthcare, what it means to be patient-led, and why failure is a feature of good leadership.]]></description>
	<itunes:subtitle><![CDATA[Sandra Mackey of Bon Secours Mercy Health talks consumerism in healthcare, what it means to be patient-led, and why failure is a feature of good leadership.]]></itunes:subtitle>
	<content:encoded><![CDATA[Sandra Mackey of Bon Secours Mercy Health talks consumerism in healthcare, what it means to be patient-led, and why failure is a feature of good leadership.]]></content:encoded>
	<enclosure url="https://touchpoint.health/podcast-download/4771/season-3-episode-7-sandra-mackey-on-patient-led-healthcare-and-bold-leadership.mp3" length="1" type="video/mp4"></enclosure>
	<itunes:summary><![CDATA[Sandra Mackey of Bon Secours Mercy Health talks consumerism in healthcare, what it means to be patient-led, and why failure is a feature of good leadership.]]></itunes:summary>
	<itunes:image href="https://touchpoint.health/wp-content/uploads/2026/06/Sandra-Mackey.png"></itunes:image>
	<ssp:image>
		<ssp:url>https://touchpoint.health/wp-content/uploads/2026/06/Sandra-Mackey.png</ssp:url>
		<ssp:title>Live from HCIC25: Sandra Mackey on Patient-Led Healthcare and Bold Leadership</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Touch Point Media]]></itunes:author>	<googleplay:description><![CDATA[Sandra Mackey of Bon Secours Mercy Health talks consumerism in healthcare, what it means to be patient-led, and why failure is a feature of good leadership.]]></googleplay:description>
	<googleplay:image href="https://touchpoint.health/wp-content/uploads/2026/06/Sandra-Mackey.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Season 3, Episode 9: We’re Running Out of Letters</title>
	<link>https://touchpoint.health/podcast/season-3-episode-9-were-running-out-of-letters/</link>
	<pubDate>Thu, 04 Jun 2026 22:39:00 +0000</pubDate>
	<dc:creator><![CDATA[Touch Point Media]]></dc:creator>
	<guid isPermaLink="false">5eb83337-5461-50ed-90a6-ca07a65ef899</guid>
	<description><![CDATA[Ed Bennett and Chris Boyer on the engineered weirdness of prescription drug names on Surprise - It's Not a Toaster, plus two more chapters of The AI Con on hidden labor and austerity automation, and a live AI drug naming experiment.]]></description>
	<itunes:subtitle><![CDATA[Ed Bennett and Chris Boyer on the engineered weirdness of prescription drug names on Surprise - Its Not a Toaster, plus two more chapters of The AI Con on hidden labor and austerity automation, and a live AI drug naming experiment.]]></itunes:subtitle>
	<content:encoded><![CDATA[Ed Bennett and Chris Boyer on the engineered weirdness of prescription drug names on Surprise - It's Not a Toaster, plus two more chapters of The AI Con on hidden labor and austerity automation, and a live AI drug naming experiment.]]></content:encoded>
	<enclosure url="https://touchpoint.health/podcast-download/4763/season-3-episode-9-were-running-out-of-letters.mp3" length="50632044" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Ed Bennett and Chris Boyer on the engineered weirdness of prescription drug names on Surprise - It's Not a Toaster, plus two more chapters of The AI Con on hidden labor and austerity automation, and a live AI drug naming experiment.]]></itunes:summary>
	<itunes:image href="https://touchpoint.health/wp-content/uploads/2026/06/SNAT59-image.jpg"></itunes:image>
	<ssp:image>
		<ssp:url>https://touchpoint.health/wp-content/uploads/2026/06/SNAT59-image.jpg</ssp:url>
		<ssp:title>Season 3, Episode 9: We’re Running Out of Letters</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Touch Point Media]]></itunes:author>	<googleplay:description><![CDATA[Ed Bennett and Chris Boyer on the engineered weirdness of prescription drug names on Surprise - It's Not a Toaster, plus two more chapters of The AI Con on hidden labor and austerity automation, and a live AI drug naming experiment.]]></googleplay:description>
	<googleplay:image href="https://touchpoint.health/wp-content/uploads/2026/06/SNAT59-image.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Live from HCIC25:  Pam Landis on Women in Tech and Digital Leadership</title>
	<link>https://touchpoint.health/podcast/season-3-episode-6-pam-landis-on-women-in-tech-and-digital-leadership/</link>
	<pubDate>Fri, 29 May 2026 13:19:20 +0000</pubDate>
	<dc:creator><![CDATA[Touch Point Media]]></dc:creator>
	<guid isPermaLink="false">33d63385-97a5-57b3-828b-68cfb0ff599e</guid>
	<description><![CDATA[Pam Landis of Hackensack Meridian Health draws on 30 years in healthcare digital to talk about building teams, staying curious, and what AI actually means for patient access.]]></description>
	<itunes:subtitle><![CDATA[Pam Landis of Hackensack Meridian Health draws on 30 years in healthcare digital to talk about building teams, staying curious, and what AI actually means for patient access.]]></itunes:subtitle>
	<content:encoded><![CDATA[Pam Landis of Hackensack Meridian Health draws on 30 years in healthcare digital to talk about building teams, staying curious, and what AI actually means for patient access.]]></content:encoded>
	<enclosure url="https://touchpoint.health/podcast-download/4759/season-3-episode-6-pam-landis-on-women-in-tech-and-digital-leadership.mp3" length="1" type="video/mp4"></enclosure>
	<itunes:summary><![CDATA[Pam Landis of Hackensack Meridian Health draws on 30 years in healthcare digital to talk about building teams, staying curious, and what AI actually means for patient access.]]></itunes:summary>
	<itunes:image href="https://touchpoint.health/wp-content/uploads/2026/05/Pam-Landis.png"></itunes:image>
	<ssp:image>
		<ssp:url>https://touchpoint.health/wp-content/uploads/2026/05/Pam-Landis.png</ssp:url>
		<ssp:title>Live from HCIC25:  Pam Landis on Women in Tech and Digital Leadership</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Touch Point Media]]></itunes:author>	<googleplay:description><![CDATA[Pam Landis of Hackensack Meridian Health draws on 30 years in healthcare digital to talk about building teams, staying curious, and what AI actually means for patient access.]]></googleplay:description>
	<googleplay:image href="https://touchpoint.health/wp-content/uploads/2026/05/Pam-Landis.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Live from HCIC25:  Matt Schwabel on Leading Through Change at UNC Health</title>
	<link>https://touchpoint.health/podcast/season-3-episode-5-matt-schwabel-on-leading-through-change-at-unc-health/</link>
	<pubDate>Tue, 19 May 2026 13:30:54 +0000</pubDate>
	<dc:creator><![CDATA[Touch Point Media]]></dc:creator>
	<guid isPermaLink="false">6cfe05e1-ae22-5c15-94b6-ed83a720b4a9</guid>
	<description><![CDATA[Matt Schwabel of UNC Health talks through what it takes to manage change inside a large health system — from pandemic pivots to department reorganizations.]]></description>
	<itunes:subtitle><![CDATA[Matt Schwabel of UNC Health talks through what it takes to manage change inside a large health system — from pandemic pivots to department reorganizations.]]></itunes:subtitle>
	<content:encoded><![CDATA[Matt Schwabel of UNC Health talks through what it takes to manage change inside a large health system — from pandemic pivots to department reorganizations.]]></content:encoded>
	<enclosure url="https://touchpoint.health/podcast-download/4754/season-3-episode-5-matt-schwabel-on-leading-through-change-at-unc-health.mp3" length="1" type="video/mp4"></enclosure>
	<itunes:summary><![CDATA[Matt Schwabel of UNC Health talks through what it takes to manage change inside a large health system — from pandemic pivots to department reorganizations.]]></itunes:summary>
	<itunes:image href="https://touchpoint.health/wp-content/uploads/2026/05/Matt-Schwabel.png"></itunes:image>
	<ssp:image>
		<ssp:url>https://touchpoint.health/wp-content/uploads/2026/05/Matt-Schwabel.png</ssp:url>
		<ssp:title>Live from HCIC25:  Matt Schwabel on Leading Through Change at UNC Health</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Touch Point Media]]></itunes:author>	<googleplay:description><![CDATA[Matt Schwabel of UNC Health talks through what it takes to manage change inside a large health system — from pandemic pivots to department reorganizations.]]></googleplay:description>
	<googleplay:image href="https://touchpoint.health/wp-content/uploads/2026/05/Matt-Schwabel.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Season 3, Episode 8: Darmok and Jalad at Tanagra</title>
	<link>https://touchpoint.health/podcast/season-3-episode-8-darmok-and-jalad-at-tanagra/</link>
	<pubDate>Mon, 11 May 2026 20:15:45 +0000</pubDate>
	<dc:creator><![CDATA[Touch Point Media]]></dc:creator>
	<guid isPermaLink="false">68704fde-f46e-5fd9-b249-9be33afcc02f</guid>
	<description><![CDATA[Ed Bennett and Chris Boyer trace what memes actually do, on Surprise - It's Not a Toaster: strip citations, escape accountability, get eaten by brands. The SNAT Book Club opens The AI Con. Four AI models attempt Wizard of Oz-style movie summaries.
]]></description>
	<itunes:subtitle><![CDATA[Ed Bennett and Chris Boyer trace what memes actually do, on Surprise - Its Not a Toaster: strip citations, escape accountability, get eaten by brands. The SNAT Book Club opens The AI Con. Four AI models attempt Wizard of Oz-style movie summaries.]]></itunes:subtitle>
	<content:encoded><![CDATA[Ed Bennett and Chris Boyer trace what memes actually do, on Surprise - It's Not a Toaster: strip citations, escape accountability, get eaten by brands. The SNAT Book Club opens The AI Con. Four AI models attempt Wizard of Oz-style movie summaries.
]]></content:encoded>
	<enclosure url="https://touchpoint.health/podcast-download/4744/season-3-episode-8-darmok-and-jalad-at-tanagra.mp3" length="53838509" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Ed Bennett and Chris Boyer trace what memes actually do, on Surprise - It's Not a Toaster: strip citations, escape accountability, get eaten by brands. The SNAT Book Club opens The AI Con. Four AI models attempt Wizard of Oz-style movie summaries.]]></itunes:summary>
	<itunes:image href="https://touchpoint.health/wp-content/uploads/2026/05/SNAT-LI-image.jpg"></itunes:image>
	<ssp:image>
		<ssp:url>https://touchpoint.health/wp-content/uploads/2026/05/SNAT-LI-image.jpg</ssp:url>
		<ssp:title>Season 3, Episode 8: Darmok and Jalad at Tanagra</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Touch Point Media]]></itunes:author>	<googleplay:description><![CDATA[Ed Bennett and Chris Boyer trace what memes actually do, on Surprise - It's Not a Toaster: strip citations, escape accountability, get eaten by brands. The SNAT Book Club opens The AI Con. Four AI models attempt Wizard of Oz-style movie summaries.]]></googleplay:description>
	<googleplay:image href="https://touchpoint.health/wp-content/uploads/2026/05/SNAT-LI-image.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Live from HCIC25:  Matt Cyr on AI Adoption and Getting Off the Sidelines</title>
	<link>https://touchpoint.health/podcast/season-3-episode-4-matt-cyr-on-ai-adoption-and-getting-off-the-sidelines/</link>
	<pubDate>Wed, 06 May 2026 11:25:53 +0000</pubDate>
	<dc:creator><![CDATA[Touch Point Media]]></dc:creator>
	<guid isPermaLink="false">9d6e8680-ae9f-5db6-bce0-b27af42a54fd</guid>
	<description><![CDATA[Matt Cyr of Loop AI Consulting explains where healthcare marketers are actually landing with AI, what's holding them back, and how to start without blowing your budget.]]></description>
	<itunes:subtitle><![CDATA[Matt Cyr of Loop AI Consulting explains where healthcare marketers are actually landing with AI, whats holding them back, and how to start without blowing your budget.]]></itunes:subtitle>
	<content:encoded><![CDATA[Matt Cyr of Loop AI Consulting explains where healthcare marketers are actually landing with AI, what's holding them back, and how to start without blowing your budget.]]></content:encoded>
	<enclosure url="https://touchpoint.health/podcast-download/4752/season-3-episode-4-matt-cyr-on-ai-adoption-and-getting-off-the-sidelines.mp3" length="1" type="video/mp4"></enclosure>
	<itunes:summary><![CDATA[Matt Cyr of Loop AI Consulting explains where healthcare marketers are actually landing with AI, what's holding them back, and how to start without blowing your budget.]]></itunes:summary>
	<itunes:image href="https://touchpoint.health/wp-content/uploads/2026/05/Matt-Cyr.png"></itunes:image>
	<ssp:image>
		<ssp:url>https://touchpoint.health/wp-content/uploads/2026/05/Matt-Cyr.png</ssp:url>
		<ssp:title>Live from HCIC25:  Matt Cyr on AI Adoption and Getting Off the Sidelines</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Touch Point Media]]></itunes:author>	<googleplay:description><![CDATA[Matt Cyr of Loop AI Consulting explains where healthcare marketers are actually landing with AI, what's holding them back, and how to start without blowing your budget.]]></googleplay:description>
	<googleplay:image href="https://touchpoint.health/wp-content/uploads/2026/05/Matt-Cyr.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Season 3, Episode 7: Prediction: The House Always Wins</title>
	<link>https://touchpoint.health/podcast/season-3-episode-7-prediction-the-house-always-wins/</link>
	<pubDate>Thu, 16 Apr 2026 16:35:34 +0000</pubDate>
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	<description><![CDATA[Ed Bennett and Chris Boyer trace the shared design DNA behind online gambling, stock trading, and prediction markets on Surprise - It's Not a Toaster, plus a black hat AEO experiment and a reading companion rec.
]]></description>
	<itunes:subtitle><![CDATA[Ed Bennett and Chris Boyer trace the shared design DNA behind online gambling, stock trading, and prediction markets on Surprise - Its Not a Toaster, plus a black hat AEO experiment and a reading companion rec.]]></itunes:subtitle>
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	<itunes:summary><![CDATA[Ed Bennett and Chris Boyer trace the shared design DNA behind online gambling, stock trading, and prediction markets on Surprise - It's Not a Toaster, plus a black hat AEO experiment and a reading companion rec.]]></itunes:summary>
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		<ssp:title>Season 3, Episode 7: Prediction: The House Always Wins</ssp:title>
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	<itunes:author><![CDATA[Touch Point Media]]></itunes:author>	<googleplay:description><![CDATA[Ed Bennett and Chris Boyer trace the shared design DNA behind online gambling, stock trading, and prediction markets on Surprise - It's Not a Toaster, plus a black hat AEO experiment and a reading companion rec.]]></googleplay:description>
	<googleplay:image href="https://touchpoint.health/wp-content/uploads/2026/04/SNAT57-image.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
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<item>
	<title>Live from HCIC25:  Jenny Bristow on Smarter Budgets and Unlocking Epic</title>
	<link>https://touchpoint.health/podcast/season-3-episode-3-jenny-bristow-on-smarter-budgets-and-unlocking-epic/</link>
	<pubDate>Fri, 03 Apr 2026 11:00:36 +0000</pubDate>
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	<description><![CDATA[Jenny Bristow of Hedy & Hopp explains how healthcare marketers can do more with less by tapping tools they already own, starting with Epic.]]></description>
	<itunes:subtitle><![CDATA[Jenny Bristow of Hedy & Hopp explains how healthcare marketers can do more with less by tapping tools they already own, starting with Epic.]]></itunes:subtitle>
	<content:encoded><![CDATA[Jenny Bristow of Hedy & Hopp explains how healthcare marketers can do more with less by tapping tools they already own, starting with Epic.]]></content:encoded>
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	<itunes:summary><![CDATA[Jenny Bristow of Hedy & Hopp explains how healthcare marketers can do more with less by tapping tools they already own, starting with Epic.]]></itunes:summary>
	<itunes:image href="https://touchpoint.health/wp-content/uploads/2026/04/Jenny-Bristow.png"></itunes:image>
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		<ssp:title>Live from HCIC25:  Jenny Bristow on Smarter Budgets and Unlocking Epic</ssp:title>
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	<itunes:author><![CDATA[Touch Point Media]]></itunes:author>	<googleplay:description><![CDATA[Jenny Bristow of Hedy & Hopp explains how healthcare marketers can do more with less by tapping tools they already own, starting with Epic.]]></googleplay:description>
	<googleplay:image href="https://touchpoint.health/wp-content/uploads/2026/04/Jenny-Bristow.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
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<item>
	<title>Season 3, Episode 6: Someone Updated Your Book While You Were Reading It</title>
	<link>https://touchpoint.health/podcast/season-3-episode-6-someone-updated-your-book-while-you-were-reading-it/</link>
	<pubDate>Thu, 26 Mar 2026 19:26:33 +0000</pubDate>
	<dc:creator><![CDATA[Touch Point Media]]></dc:creator>
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	<description><![CDATA[Ed Bennett and Chris Boyer on how digital books get silently rewritten, Doctorow's case that enshitification is fixable, and an AI social post translator built live.]]></description>
	<itunes:subtitle><![CDATA[Ed Bennett and Chris Boyer on how digital books get silently rewritten, Doctorows case that enshitification is fixable, and an AI social post translator built live.]]></itunes:subtitle>
	<content:encoded><![CDATA[Ed Bennett and Chris Boyer on how digital books get silently rewritten, Doctorow's case that enshitification is fixable, and an AI social post translator built live.]]></content:encoded>
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	<itunes:summary><![CDATA[Ed Bennett and Chris Boyer on how digital books get silently rewritten, Doctorow's case that enshitification is fixable, and an AI social post translator built live.]]></itunes:summary>
	<itunes:image href="https://touchpoint.health/wp-content/uploads/2026/03/SNAT56-ep-image.jpg"></itunes:image>
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		<ssp:title>Season 3, Episode 6: Someone Updated Your Book While You Were Reading It</ssp:title>
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	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Touch Point Media]]></itunes:author>	<googleplay:description><![CDATA[Ed Bennett and Chris Boyer on how digital books get silently rewritten, Doctorow's case that enshitification is fixable, and an AI social post translator built live.]]></googleplay:description>
	<googleplay:image href="https://touchpoint.health/wp-content/uploads/2026/03/SNAT56-ep-image.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
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