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		<title>Marketing</title>
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		<copyright>&#xA9; 2026 Touch Point Media</copyright>
		<itunes:subtitle>The TouchPoint Media is dedicated to in-depth, topical discussions on hospital and health system digital marketing and digital patient engagement strategies.</itunes:subtitle>
		<itunes:author>Touch Point Media</itunes:author>
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				<title>Marketing</title>
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<item>
	<title>Live from HMPS28 &#8211; Ron Tite on How Trust Can&#8217;t be Automated</title>
	<link>https://touchpoint.health/podcast/live-from-hmps28-ron-tite-on-how-trust-cant-be-automated/</link>
	<pubDate>Mon, 10 Aug 2026 20:27:00 +0000</pubDate>
	<dc:creator><![CDATA[Touch Point Media]]></dc:creator>
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	<description><![CDATA[Ron Tite joins Chris Boyer on the trust recession, why AI can weaken relationships, and how marketing leaders can rebuild trust in healthcare.]]></description>
	<itunes:subtitle><![CDATA[Ron Tite joins Chris Boyer on the trust recession, why AI can weaken relationships, and how marketing leaders can rebuild trust in healthcare.]]></itunes:subtitle>
	<content:encoded><![CDATA[Ron Tite joins Chris Boyer on the trust recession, why AI can weaken relationships, and how marketing leaders can rebuild trust in healthcare.]]></content:encoded>
	<enclosure url="https://touchpoint.health/podcast-download/4902/live-from-hmps28-ron-tite-on-how-trust-cant-be-automated.mp3" length="1" type="video/mp4"></enclosure>
	<itunes:summary><![CDATA[Ron Tite joins Chris Boyer on the trust recession, why AI can weaken relationships, and how marketing leaders can rebuild trust in healthcare.]]></itunes:summary>
	<itunes:image href="https://touchpoint.health/wp-content/uploads/2026/08/LivefromHMPS26_Tite_rect.jpeg"></itunes:image>
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		<ssp:title>Live from HMPS28 &#8211; Ron Tite on How Trust Can&#8217;t be Automated</ssp:title>
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	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Touch Point Media]]></itunes:author>	<googleplay:description><![CDATA[Ron Tite joins Chris Boyer on the trust recession, why AI can weaken relationships, and how marketing leaders can rebuild trust in healthcare.]]></googleplay:description>
	<googleplay:image href="https://touchpoint.health/wp-content/uploads/2026/08/LivefromHMPS26_Tite_rect.jpeg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
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<item>
	<title>Live from HMPS26 &#8211; Ben Texter on Patient Activation and the Care Journey Gap</title>
	<link>https://touchpoint.health/podcast/live-from-hmps-ben-texter-on-patient-activation-and-the-care-journey-gap/</link>
	<pubDate>Wed, 22 Jul 2026 11:15:46 +0000</pubDate>
	<dc:creator><![CDATA[Touch Point Media]]></dc:creator>
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	<description><![CDATA[Ben Texter of Digital Health Strategies joins Chris Boyer on patient activation, care journey gaps, and healthcare marketing's biggest untapped opportunity.]]></description>
	<itunes:subtitle><![CDATA[Ben Texter of Digital Health Strategies joins Chris Boyer on patient activation, care journey gaps, and healthcare marketings biggest untapped opportunity.]]></itunes:subtitle>
	<content:encoded><![CDATA[Ben Texter of Digital Health Strategies joins Chris Boyer on patient activation, care journey gaps, and healthcare marketing's biggest untapped opportunity.]]></content:encoded>
	<enclosure url="https://touchpoint.health/podcast-download/4823/live-from-hmps-ben-texter-on-patient-activation-and-the-care-journey-gap.mp3" length="1" type="video/mp4"></enclosure>
	<itunes:summary><![CDATA[Ben Texter of Digital Health Strategies joins Chris Boyer on patient activation, care journey gaps, and healthcare marketing's biggest untapped opportunity.]]></itunes:summary>
	<itunes:image href="https://touchpoint.health/wp-content/uploads/2026/08/LivefromHMPS26_Texter_rect.jpeg"></itunes:image>
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		<ssp:title>Live from HMPS26 &#8211; Ben Texter on Patient Activation and the Care Journey Gap</ssp:title>
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	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Touch Point Media]]></itunes:author>	<googleplay:description><![CDATA[Ben Texter of Digital Health Strategies joins Chris Boyer on patient activation, care journey gaps, and healthcare marketing's biggest untapped opportunity.]]></googleplay:description>
	<googleplay:image href="https://touchpoint.health/wp-content/uploads/2026/08/LivefromHMPS26_Texter_rect.jpeg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
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<item>
	<title>Live from HMPS26 &#8211; Charmaine Weis on Becoming a Trusted Advisor to Your CEO</title>
	<link>https://touchpoint.health/podcast/live-from-hmps-charmaine-weis-on-becoming-a-trusted-advisor-to-your-ceo/</link>
	<pubDate>Wed, 15 Jul 2026 11:15:51 +0000</pubDate>
	<dc:creator><![CDATA[Touch Point Media]]></dc:creator>
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	<description><![CDATA[Charmaine Weis of Hospital Sisters Health System joins Chris Boyer on becoming a trusted advisor to your CEO and building strategic communications.]]></description>
	<itunes:subtitle><![CDATA[Charmaine Weis of Hospital Sisters Health System joins Chris Boyer on becoming a trusted advisor to your CEO and building strategic communications.]]></itunes:subtitle>
	<content:encoded><![CDATA[Charmaine Weis of Hospital Sisters Health System joins Chris Boyer on becoming a trusted advisor to your CEO and building strategic communications.]]></content:encoded>
	<enclosure url="https://touchpoint.health/podcast-download/4818/live-from-hmps-charmaine-weis-on-becoming-a-trusted-advisor-to-your-ceo.mp3" length="1" type="video/mp4"></enclosure>
	<itunes:summary><![CDATA[Charmaine Weis of Hospital Sisters Health System joins Chris Boyer on becoming a trusted advisor to your CEO and building strategic communications.]]></itunes:summary>
	<itunes:image href="https://touchpoint.health/wp-content/uploads/2026/07/LivefromHMPS26_Weis_rect.jpeg"></itunes:image>
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		<ssp:title>Live from HMPS26 &#8211; Charmaine Weis on Becoming a Trusted Advisor to Your CEO</ssp:title>
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	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Touch Point Media]]></itunes:author>	<googleplay:description><![CDATA[Charmaine Weis of Hospital Sisters Health System joins Chris Boyer on becoming a trusted advisor to your CEO and building strategic communications.]]></googleplay:description>
	<googleplay:image href="https://touchpoint.health/wp-content/uploads/2026/07/LivefromHMPS26_Weis_rect.jpeg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Season 3, Episode 10: Sloptimized</title>
	<link>https://touchpoint.health/podcast/season-3-episode-10-sloptimized/</link>
	<pubDate>Tue, 30 Jun 2026 20:43:24 +0000</pubDate>
	<dc:creator><![CDATA[Touch Point Media]]></dc:creator>
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	<description><![CDATA[Google went AI-first and your search results are getting sloptimized. Chris Boyer and Ed Bennett on buried links, gamed chatbots and AI hype in art, news and science.]]></description>
	<itunes:subtitle><![CDATA[Google went AI-first and your search results are getting sloptimized. Chris Boyer and Ed Bennett on buried links, gamed chatbots and AI hype in art, news and science.]]></itunes:subtitle>
	<content:encoded><![CDATA[Google went AI-first and your search results are getting sloptimized. Chris Boyer and Ed Bennett on buried links, gamed chatbots and AI hype in art, news and science.]]></content:encoded>
	<enclosure url="https://touchpoint.health/podcast-download/4781/season-3-episode-10-sloptimized.mp3" length="45492282" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Google went AI-first and your search results are getting sloptimized. Chris Boyer and Ed Bennett on buried links, gamed chatbots and AI hype in art, news and science.]]></itunes:summary>
	<itunes:image href="https://touchpoint.health/wp-content/uploads/2026/06/SNAT60-ep-image2.jpg"></itunes:image>
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		<ssp:title>Season 3, Episode 10: Sloptimized</ssp:title>
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	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Touch Point Media]]></itunes:author>	<googleplay:description><![CDATA[Google went AI-first and your search results are getting sloptimized. Chris Boyer and Ed Bennett on buried links, gamed chatbots and AI hype in art, news and science.]]></googleplay:description>
	<googleplay:image href="https://touchpoint.health/wp-content/uploads/2026/06/SNAT60-ep-image2.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Live from HCIC25: Stephanie Wierwille on Einstein Thinking and AI Innovation</title>
	<link>https://touchpoint.health/podcast/live-from-hcic25-stephanie-wierwille-on-einstein-thinking-and-ai-innovation/</link>
	<pubDate>Thu, 25 Jun 2026 11:15:39 +0000</pubDate>
	<dc:creator><![CDATA[Touch Point Media]]></dc:creator>
	<guid isPermaLink="false">2245de45-aef7-55e8-b9ec-32893f7b8243</guid>
	<description><![CDATA[Stephanie Wierwille of BPD Healthcare makes the case that most health systems are using AI to optimize, when they should be using it to reimagine.]]></description>
	<itunes:subtitle><![CDATA[Stephanie Wierwille of BPD Healthcare makes the case that most health systems are using AI to optimize, when they should be using it to reimagine.]]></itunes:subtitle>
	<content:encoded><![CDATA[Stephanie Wierwille of BPD Healthcare makes the case that most health systems are using AI to optimize, when they should be using it to reimagine.]]></content:encoded>
	<enclosure url="https://touchpoint.health/podcast-download/4791/live-from-hcic25-stephanie-wierwille-on-einstein-thinking-and-ai-innovation.mp3" length="1" type="video/mp4"></enclosure>
	<itunes:summary><![CDATA[Stephanie Wierwille of BPD Healthcare makes the case that most health systems are using AI to optimize, when they should be using it to reimagine.]]></itunes:summary>
	<itunes:image href="https://touchpoint.health/wp-content/uploads/2026/07/Stephanie-Wierwille.png"></itunes:image>
	<ssp:image>
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		<ssp:title>Live from HCIC25: Stephanie Wierwille on Einstein Thinking and AI Innovation</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Touch Point Media]]></itunes:author>	<googleplay:description><![CDATA[Stephanie Wierwille of BPD Healthcare makes the case that most health systems are using AI to optimize, when they should be using it to reimagine.]]></googleplay:description>
	<googleplay:image href="https://touchpoint.health/wp-content/uploads/2026/07/Stephanie-Wierwille.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Live from HMPS26 &#8211; Brian Gresh: Is AI Really Different This Time?</title>
	<link>https://touchpoint.health/podcast/live-from-hmps26-brian-gresh-is-ai-really-different-this-time/</link>
	<pubDate>Thu, 25 Jun 2026 11:00:07 +0000</pubDate>
	<dc:creator><![CDATA[Touch Point Media]]></dc:creator>
	<guid isPermaLink="false">d6f3fa28-9c26-5443-989f-2b04b15877cc</guid>
	<description><![CDATA[How is AI changing healthcare marketing? Brian Gresh and Chris Boyer discuss preparing teams, protecting trust, and strengthening the patient experience.]]></description>
	<itunes:subtitle><![CDATA[How is AI changing healthcare marketing? Brian Gresh and Chris Boyer discuss preparing teams, protecting trust, and strengthening the patient experience.]]></itunes:subtitle>
	<content:encoded><![CDATA[How is AI changing healthcare marketing? Brian Gresh and Chris Boyer discuss preparing teams, protecting trust, and strengthening the patient experience.]]></content:encoded>
	<enclosure url="https://touchpoint.health/podcast-download/4788/live-from-hmps26-brian-gresh-is-ai-really-different-this-time.mp3" length="1" type="video/mp4"></enclosure>
	<itunes:summary><![CDATA[How is AI changing healthcare marketing? Brian Gresh and Chris Boyer discuss preparing teams, protecting trust, and strengthening the patient experience.]]></itunes:summary>
	<itunes:image href="https://touchpoint.health/wp-content/uploads/2026/07/LivefromHMPS26_Gresh_rect.jpeg"></itunes:image>
	<ssp:image>
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		<ssp:title>Live from HMPS26 &#8211; Brian Gresh: Is AI Really Different This Time?</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Touch Point Media]]></itunes:author>	<googleplay:description><![CDATA[How is AI changing healthcare marketing? Brian Gresh and Chris Boyer discuss preparing teams, protecting trust, and strengthening the patient experience.]]></googleplay:description>
	<googleplay:image href="https://touchpoint.health/wp-content/uploads/2026/07/LivefromHMPS26_Gresh_rect.jpeg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Live from HCIC25: Sandra Mackey on Patient-Led Healthcare and Bold Leadership</title>
	<link>https://touchpoint.health/podcast/season-3-episode-7-sandra-mackey-on-patient-led-healthcare-and-bold-leadership/</link>
	<pubDate>Fri, 12 Jun 2026 13:28:48 +0000</pubDate>
	<dc:creator><![CDATA[Touch Point Media]]></dc:creator>
	<guid isPermaLink="false">8c89fe63-f6c7-5092-af22-18905a1a1091</guid>
	<description><![CDATA[Sandra Mackey of Bon Secours Mercy Health talks consumerism in healthcare, what it means to be patient-led, and why failure is a feature of good leadership.]]></description>
	<itunes:subtitle><![CDATA[Sandra Mackey of Bon Secours Mercy Health talks consumerism in healthcare, what it means to be patient-led, and why failure is a feature of good leadership.]]></itunes:subtitle>
	<content:encoded><![CDATA[Sandra Mackey of Bon Secours Mercy Health talks consumerism in healthcare, what it means to be patient-led, and why failure is a feature of good leadership.]]></content:encoded>
	<enclosure url="https://touchpoint.health/podcast-download/4771/season-3-episode-7-sandra-mackey-on-patient-led-healthcare-and-bold-leadership.mp3" length="1" type="video/mp4"></enclosure>
	<itunes:summary><![CDATA[Sandra Mackey of Bon Secours Mercy Health talks consumerism in healthcare, what it means to be patient-led, and why failure is a feature of good leadership.]]></itunes:summary>
	<itunes:image href="https://touchpoint.health/wp-content/uploads/2026/06/Sandra-Mackey.png"></itunes:image>
	<ssp:image>
		<ssp:url>https://touchpoint.health/wp-content/uploads/2026/06/Sandra-Mackey.png</ssp:url>
		<ssp:title>Live from HCIC25: Sandra Mackey on Patient-Led Healthcare and Bold Leadership</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Touch Point Media]]></itunes:author>	<googleplay:description><![CDATA[Sandra Mackey of Bon Secours Mercy Health talks consumerism in healthcare, what it means to be patient-led, and why failure is a feature of good leadership.]]></googleplay:description>
	<googleplay:image href="https://touchpoint.health/wp-content/uploads/2026/06/Sandra-Mackey.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Season 3, Episode 9: We’re Running Out of Letters</title>
	<link>https://touchpoint.health/podcast/season-3-episode-9-were-running-out-of-letters/</link>
	<pubDate>Thu, 04 Jun 2026 22:39:00 +0000</pubDate>
	<dc:creator><![CDATA[Touch Point Media]]></dc:creator>
	<guid isPermaLink="false">5eb83337-5461-50ed-90a6-ca07a65ef899</guid>
	<description><![CDATA[Ed Bennett and Chris Boyer on the engineered weirdness of prescription drug names on Surprise - It's Not a Toaster, plus two more chapters of The AI Con on hidden labor and austerity automation, and a live AI drug naming experiment.]]></description>
	<itunes:subtitle><![CDATA[Ed Bennett and Chris Boyer on the engineered weirdness of prescription drug names on Surprise - Its Not a Toaster, plus two more chapters of The AI Con on hidden labor and austerity automation, and a live AI drug naming experiment.]]></itunes:subtitle>
	<content:encoded><![CDATA[Ed Bennett and Chris Boyer on the engineered weirdness of prescription drug names on Surprise - It's Not a Toaster, plus two more chapters of The AI Con on hidden labor and austerity automation, and a live AI drug naming experiment.]]></content:encoded>
	<enclosure url="https://touchpoint.health/podcast-download/4763/season-3-episode-9-were-running-out-of-letters.mp3" length="50632044" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Ed Bennett and Chris Boyer on the engineered weirdness of prescription drug names on Surprise - It's Not a Toaster, plus two more chapters of The AI Con on hidden labor and austerity automation, and a live AI drug naming experiment.]]></itunes:summary>
	<itunes:image href="https://touchpoint.health/wp-content/uploads/2026/06/SNAT59-image.jpg"></itunes:image>
	<ssp:image>
		<ssp:url>https://touchpoint.health/wp-content/uploads/2026/06/SNAT59-image.jpg</ssp:url>
		<ssp:title>Season 3, Episode 9: We’re Running Out of Letters</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Touch Point Media]]></itunes:author>	<googleplay:description><![CDATA[Ed Bennett and Chris Boyer on the engineered weirdness of prescription drug names on Surprise - It's Not a Toaster, plus two more chapters of The AI Con on hidden labor and austerity automation, and a live AI drug naming experiment.]]></googleplay:description>
	<googleplay:image href="https://touchpoint.health/wp-content/uploads/2026/06/SNAT59-image.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Live from HCIC25:  Pam Landis on Women in Tech and Digital Leadership</title>
	<link>https://touchpoint.health/podcast/season-3-episode-6-pam-landis-on-women-in-tech-and-digital-leadership/</link>
	<pubDate>Fri, 29 May 2026 13:19:20 +0000</pubDate>
	<dc:creator><![CDATA[Touch Point Media]]></dc:creator>
	<guid isPermaLink="false">33d63385-97a5-57b3-828b-68cfb0ff599e</guid>
	<description><![CDATA[Pam Landis of Hackensack Meridian Health draws on 30 years in healthcare digital to talk about building teams, staying curious, and what AI actually means for patient access.]]></description>
	<itunes:subtitle><![CDATA[Pam Landis of Hackensack Meridian Health draws on 30 years in healthcare digital to talk about building teams, staying curious, and what AI actually means for patient access.]]></itunes:subtitle>
	<content:encoded><![CDATA[Pam Landis of Hackensack Meridian Health draws on 30 years in healthcare digital to talk about building teams, staying curious, and what AI actually means for patient access.]]></content:encoded>
	<enclosure url="https://touchpoint.health/podcast-download/4759/season-3-episode-6-pam-landis-on-women-in-tech-and-digital-leadership.mp3" length="1" type="video/mp4"></enclosure>
	<itunes:summary><![CDATA[Pam Landis of Hackensack Meridian Health draws on 30 years in healthcare digital to talk about building teams, staying curious, and what AI actually means for patient access.]]></itunes:summary>
	<itunes:image href="https://touchpoint.health/wp-content/uploads/2026/05/Pam-Landis.png"></itunes:image>
	<ssp:image>
		<ssp:url>https://touchpoint.health/wp-content/uploads/2026/05/Pam-Landis.png</ssp:url>
		<ssp:title>Live from HCIC25:  Pam Landis on Women in Tech and Digital Leadership</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Touch Point Media]]></itunes:author>	<googleplay:description><![CDATA[Pam Landis of Hackensack Meridian Health draws on 30 years in healthcare digital to talk about building teams, staying curious, and what AI actually means for patient access.]]></googleplay:description>
	<googleplay:image href="https://touchpoint.health/wp-content/uploads/2026/05/Pam-Landis.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Live from HCIC25:  Matt Schwabel on Leading Through Change at UNC Health</title>
	<link>https://touchpoint.health/podcast/season-3-episode-5-matt-schwabel-on-leading-through-change-at-unc-health/</link>
	<pubDate>Tue, 19 May 2026 13:30:54 +0000</pubDate>
	<dc:creator><![CDATA[Touch Point Media]]></dc:creator>
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	<description><![CDATA[Matt Schwabel of UNC Health talks through what it takes to manage change inside a large health system — from pandemic pivots to department reorganizations.]]></description>
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	<itunes:summary><![CDATA[Matt Schwabel of UNC Health talks through what it takes to manage change inside a large health system — from pandemic pivots to department reorganizations.]]></itunes:summary>
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