<?xml version="1.0" encoding="UTF-8"?>
<?xml-stylesheet type="text/xsl" href="https://touchpoint.health/wp-content/plugins/seriously-simple-podcasting/templates/feed-stylesheet.xsl"?><rss version="2.0"
	 xmlns:content="http://purl.org/rss/1.0/modules/content/"
	 xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	 xmlns:dc="http://purl.org/dc/elements/1.1/"
	 xmlns:atom="http://www.w3.org/2005/Atom"
	 xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	 xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	 xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd"
	 xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0"
	 xmlns:podcast="https://podcastindex.org/namespace/1.0"
	>
		<channel>
		<title>Marketing</title>
		<atom:link href="https://touchpoint.health/feed/podcast/marketing/" rel="self" type="application/rss+xml"/>
		<link>https://touchpoint.health/series/marketing/</link>
		<description></description>
		<lastBuildDate>Thu, 16 Apr 2026 16:35:34 +0000</lastBuildDate>
		<language>en-US</language>
		<copyright>&#xA9; 2026 Touch Point Media</copyright>
		<itunes:subtitle>The TouchPoint Media is dedicated to in-depth, topical discussions on hospital and health system digital marketing and digital patient engagement strategies.</itunes:subtitle>
		<itunes:author>Touch Point Media</itunes:author>
		<itunes:summary></itunes:summary>
		<itunes:owner>
			<itunes:name>Touch Point Media</itunes:name>
		</itunes:owner>
		<itunes:explicit>false</itunes:explicit>
		<itunes:image href="https://touchpoint.health/wp-content/uploads/2018/09/touch-point-media.jpg"></itunes:image>
			<image>
				<url>https://touchpoint.health/wp-content/uploads/2018/09/touch-point-media.jpg</url>
				<title>Marketing</title>
				<link>https://touchpoint.health/series/marketing/</link>
			</image>
		<googleplay:author><![CDATA[Touch Point Media]]></googleplay:author>
						<googleplay:description></googleplay:description>
			<googleplay:explicit>No</googleplay:explicit>
			<googleplay:image href="https://touchpoint.health/wp-content/uploads/2018/09/touch-point-media.jpg"></googleplay:image>
			<podcast:locked>yes</podcast:locked>
		<podcast:guid>ce55ffe3-f968-5f82-88f1-9dcf6712fa3e</podcast:guid>
		
		<!-- podcast_generator="SSP by Castos/3.15.0" Seriously Simple Podcasting plugin for WordPress (https://wordpress.org/plugins/seriously-simple-podcasting/) -->
		

<item>
	<title>Season 3, Episode 7: Prediction: The House Always Wins</title>
	<link>https://touchpoint.health/podcast/season-3-episode-7-prediction-the-house-always-wins/</link>
	<pubDate>Thu, 16 Apr 2026 16:35:34 +0000</pubDate>
	<dc:creator><![CDATA[Touch Point Media]]></dc:creator>
	<guid isPermaLink="false">151c7c6e-24ba-59d8-aeff-07d87fd6a3c6</guid>
	<description><![CDATA[Ed Bennett and Chris Boyer trace the shared design DNA behind online gambling, stock trading, and prediction markets on Surprise - It's Not a Toaster, plus a black hat AEO experiment and a reading companion rec.
]]></description>
	<itunes:subtitle><![CDATA[Ed Bennett and Chris Boyer trace the shared design DNA behind online gambling, stock trading, and prediction markets on Surprise - Its Not a Toaster, plus a black hat AEO experiment and a reading companion rec.]]></itunes:subtitle>
	<content:encoded><![CDATA[Ed Bennett and Chris Boyer trace the shared design DNA behind online gambling, stock trading, and prediction markets on Surprise - It's Not a Toaster, plus a black hat AEO experiment and a reading companion rec.
]]></content:encoded>
	<enclosure url="https://touchpoint.health/podcast-download/4723/season-3-episode-7-prediction-the-house-always-wins.mp3" length="58364298" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Ed Bennett and Chris Boyer trace the shared design DNA behind online gambling, stock trading, and prediction markets on Surprise - It's Not a Toaster, plus a black hat AEO experiment and a reading companion rec.]]></itunes:summary>
	<itunes:image href="https://touchpoint.health/wp-content/uploads/2026/04/SNAT57-image.jpg"></itunes:image>
	<image>
		<url>https://touchpoint.health/wp-content/uploads/2026/04/SNAT57-image.jpg</url>
		<title>Season 3, Episode 7: Prediction: The House Always Wins</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Touch Point Media]]></itunes:author>	<googleplay:description><![CDATA[Ed Bennett and Chris Boyer trace the shared design DNA behind online gambling, stock trading, and prediction markets on Surprise - It's Not a Toaster, plus a black hat AEO experiment and a reading companion rec.]]></googleplay:description>
	<googleplay:image href="https://touchpoint.health/wp-content/uploads/2026/04/SNAT57-image.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Season 3, Episode 6: Someone Updated Your Book While You Were Reading It</title>
	<link>https://touchpoint.health/podcast/season-3-episode-6-someone-updated-your-book-while-you-were-reading-it/</link>
	<pubDate>Thu, 26 Mar 2026 19:26:33 +0000</pubDate>
	<dc:creator><![CDATA[Touch Point Media]]></dc:creator>
	<guid isPermaLink="false">7bccf05a-007d-587f-b740-58aedb922c3b</guid>
	<description><![CDATA[Ed Bennett and Chris Boyer on how digital books get silently rewritten, Doctorow's case that enshitification is fixable, and an AI social post translator built live.]]></description>
	<itunes:subtitle><![CDATA[Ed Bennett and Chris Boyer on how digital books get silently rewritten, Doctorows case that enshitification is fixable, and an AI social post translator built live.]]></itunes:subtitle>
	<content:encoded><![CDATA[Ed Bennett and Chris Boyer on how digital books get silently rewritten, Doctorow's case that enshitification is fixable, and an AI social post translator built live.]]></content:encoded>
	<enclosure url="https://touchpoint.health/podcast-download/4711/season-3-episode-6-someone-updated-your-book-while-you-were-reading-it.mp3" length="55194501" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Ed Bennett and Chris Boyer on how digital books get silently rewritten, Doctorow's case that enshitification is fixable, and an AI social post translator built live.]]></itunes:summary>
	<itunes:image href="https://touchpoint.health/wp-content/uploads/2026/03/SNAT56-ep-image.jpg"></itunes:image>
	<image>
		<url>https://touchpoint.health/wp-content/uploads/2026/03/SNAT56-ep-image.jpg</url>
		<title>Season 3, Episode 6: Someone Updated Your Book While You Were Reading It</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Touch Point Media]]></itunes:author>	<googleplay:description><![CDATA[Ed Bennett and Chris Boyer on how digital books get silently rewritten, Doctorow's case that enshitification is fixable, and an AI social post translator built live.]]></googleplay:description>
	<googleplay:image href="https://touchpoint.health/wp-content/uploads/2026/03/SNAT56-ep-image.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Season 3, Episode 5: Hard to Swallow News (and the Market That Broke It)</title>
	<link>https://touchpoint.health/podcast/season-3-episode-5-hard-to-swallow-news-and-the-market-that-broke-it/</link>
	<pubDate>Mon, 23 Feb 2026 22:13:14 +0000</pubDate>
	<dc:creator><![CDATA[Touch Point Media]]></dc:creator>
	<guid isPermaLink="false">1ca540dd-d7b5-5b5e-91e8-d479932082d7</guid>
	<description><![CDATA[Hosts Ed Bennett and Chris Boyer examine why finding trustworthy news feels harder than ever, unpack Part 4 of their Enshitification book series on monopoly and regulatory capture, and test whether AI can deliver real-world advice when it actually matters.]]></description>
	<itunes:subtitle><![CDATA[Hosts Ed Bennett and Chris Boyer examine why finding trustworthy news feels harder than ever, unpack Part 4 of their Enshitification book series on monopoly and regulatory capture, and test whether AI can deliver real-world advice when it actually matter]]></itunes:subtitle>
	<content:encoded><![CDATA[Hosts Ed Bennett and Chris Boyer examine why finding trustworthy news feels harder than ever, unpack Part 4 of their Enshitification book series on monopoly and regulatory capture, and test whether AI can deliver real-world advice when it actually matters.]]></content:encoded>
	<enclosure url="https://touchpoint.health/podcast-download/4691/season-3-episode-5-hard-to-swallow-news-and-the-market-that-broke-it.mp3?updated=1769638454" length="52124434" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Hosts Ed Bennett and Chris Boyer examine why finding trustworthy news feels harder than ever, unpack Part 4 of their Enshitification book series on monopoly and regulatory capture, and test whether AI can deliver real-world advice when it actually matters.]]></itunes:summary>
	<itunes:image href="https://touchpoint.health/wp-content/uploads/2026/02/SNAT55-episode-image.jpg"></itunes:image>
	<image>
		<url>https://touchpoint.health/wp-content/uploads/2026/02/SNAT55-episode-image.jpg</url>
		<title>Season 3, Episode 5: Hard to Swallow News (and the Market That Broke It)</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Touch Point Media]]></itunes:author>	<googleplay:description><![CDATA[Hosts Ed Bennett and Chris Boyer examine why finding trustworthy news feels harder than ever, unpack Part 4 of their Enshitification book series on monopoly and regulatory capture, and test whether AI can deliver real-world advice when it actually matters.]]></googleplay:description>
	<googleplay:image href="https://touchpoint.health/wp-content/uploads/2026/02/SNAT55-episode-image.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Season 3, Episode 4: The Algorithm Owns How We Think We Think</title>
	<link>https://touchpoint.health/podcast/season-3-episode-4-the-algorithm-owns-how-we-think-we-think/</link>
	<pubDate>Wed, 28 Jan 2026 22:12:19 +0000</pubDate>
	<dc:creator><![CDATA[Touch Point Media]]></dc:creator>
	<guid isPermaLink="false">c4460b35-b392-567f-b987-6b0c07a99708</guid>
	<description><![CDATA[Ed Bennett and Chris Boyer explore how opaque algorithms shape identity, continue the Enshitification Book Club, and test whether AI really understands who we are.]]></description>
	<itunes:subtitle><![CDATA[Ed Bennett and Chris Boyer explore how opaque algorithms shape identity, continue the Enshitification Book Club, and test whether AI really understands who we are.]]></itunes:subtitle>
	<content:encoded><![CDATA[Ed Bennett and Chris Boyer explore how opaque algorithms shape identity, continue the Enshitification Book Club, and test whether AI really understands who we are.]]></content:encoded>
	<enclosure url="https://touchpoint.health/podcast-download/4681/season-3-episode-4-the-algorithm-owns-how-we-think-we-think.mp3?updated=1769638454" length="52124434" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Ed Bennett and Chris Boyer explore how opaque algorithms shape identity, continue the Enshitification Book Club, and test whether AI really understands who we are.]]></itunes:summary>
	<itunes:image href="https://touchpoint.health/wp-content/uploads/2026/01/SNAT54-image.-.jpg"></itunes:image>
	<image>
		<url>https://touchpoint.health/wp-content/uploads/2026/01/SNAT54-image.-.jpg</url>
		<title>Season 3, Episode 4: The Algorithm Owns How We Think We Think</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Touch Point Media]]></itunes:author>	<googleplay:description><![CDATA[Ed Bennett and Chris Boyer explore how opaque algorithms shape identity, continue the Enshitification Book Club, and test whether AI really understands who we are.]]></googleplay:description>
	<googleplay:image href="https://touchpoint.health/wp-content/uploads/2026/01/SNAT54-image.-.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Season 3, Episode 3: Wrapped With a Bow (and a Lock-In Clause)</title>
	<link>https://touchpoint.health/podcast/season-3-episode-3-wrapped-with-a-bow-and-a-lock-in-clause/</link>
	<pubDate>Fri, 26 Dec 2025 12:15:01 +0000</pubDate>
	<dc:creator><![CDATA[Touch Point Media]]></dc:creator>
	<guid isPermaLink="false">787d70ce-075c-5f20-bda0-9dd9b5e20784</guid>
	<description><![CDATA[Ed Bennett and Chris Boyer take on year-end “Wrapped” culture, unpack how platforms trap users through enshitification, and test whether AI can offer useful advice when things get… seasonally complicated.]]></description>
	<itunes:subtitle><![CDATA[Ed Bennett and Chris Boyer take on year-end “Wrapped” culture, unpack how platforms trap users through enshitification, and test whether AI can offer useful advice when things get… seasonally complicated.]]></itunes:subtitle>
	<content:encoded><![CDATA[Ed Bennett and Chris Boyer take on year-end “Wrapped” culture, unpack how platforms trap users through enshitification, and test whether AI can offer useful advice when things get… seasonally complicated.]]></content:encoded>
	<enclosure url="https://touchpoint.health/podcast-download/4667/season-3-episode-3-wrapped-with-a-bow-and-a-lock-in-clause.mp3?updated=1766522145" length="50840919" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Ed Bennett and Chris Boyer take on year-end “Wrapped” culture, unpack how platforms trap users through enshitification, and test whether AI can offer useful advice when things get… seasonally complicated.]]></itunes:summary>
	<itunes:image href="https://touchpoint.health/wp-content/uploads/2025/12/SNAT53-image.jpg"></itunes:image>
	<image>
		<url>https://touchpoint.health/wp-content/uploads/2025/12/SNAT53-image.jpg</url>
		<title>Season 3, Episode 3: Wrapped With a Bow (and a Lock-In Clause)</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Touch Point Media]]></itunes:author>	<googleplay:description><![CDATA[Ed Bennett and Chris Boyer take on year-end “Wrapped” culture, unpack how platforms trap users through enshitification, and test whether AI can offer useful advice when things get… seasonally complicated.]]></googleplay:description>
	<googleplay:image href="https://touchpoint.health/wp-content/uploads/2025/12/SNAT53-image.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Season 3, Episode 2: The Holiday Gift Guide Nobody Wanted</title>
	<link>https://touchpoint.health/podcast/season-3-episode-2-the-holiday-gift-guide-nobody-wanted/</link>
	<pubDate>Fri, 12 Dec 2025 20:42:32 +0000</pubDate>
	<dc:creator><![CDATA[Touch Point Media]]></dc:creator>
	<guid isPermaLink="false">4aa392a3-9b38-5dd5-8067-a224a14acb14</guid>
	<description><![CDATA[Ed & Chris unwrap holiday “smart” gadgets no one needs, then kick off the SNAT Book Club with Enshitification and a look at why tech keeps making everything worse.]]></description>
	<itunes:subtitle><![CDATA[Ed & Chris unwrap holiday “smart” gadgets no one needs, then kick off the SNAT Book Club with Enshitification and a look at why tech keeps making everything worse.]]></itunes:subtitle>
	<content:encoded><![CDATA[Ed & Chris unwrap holiday “smart” gadgets no one needs, then kick off the SNAT Book Club with Enshitification and a look at why tech keeps making everything worse.]]></content:encoded>
	<enclosure url="https://touchpoint.health/podcast-download/4659/season-3-episode-2-the-holiday-gift-guide-nobody-wanted.mp3" length="44777676" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Ed & Chris unwrap holiday “smart” gadgets no one needs, then kick off the SNAT Book Club with Enshitification and a look at why tech keeps making everything worse.]]></itunes:summary>
	<itunes:image href="https://touchpoint.health/wp-content/uploads/2025/12/Snat52-image.jpg"></itunes:image>
	<image>
		<url>https://touchpoint.health/wp-content/uploads/2025/12/Snat52-image.jpg</url>
		<title>Season 3, Episode 2: The Holiday Gift Guide Nobody Wanted</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Touch Point Media]]></itunes:author>	<googleplay:description><![CDATA[Ed & Chris unwrap holiday “smart” gadgets no one needs, then kick off the SNAT Book Club with Enshitification and a look at why tech keeps making everything worse.]]></googleplay:description>
	<googleplay:image href="https://touchpoint.health/wp-content/uploads/2025/12/Snat52-image.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Skip Hidlay on Storytelling That Stands Out</title>
	<link>https://touchpoint.health/podcast/skip-hidlay-on-storytelling-that-stands-out/</link>
	<pubDate>Tue, 04 Nov 2025 20:08:37 +0000</pubDate>
	<dc:creator><![CDATA[Touch Point Media]]></dc:creator>
	<guid isPermaLink="false">f52904bf-8cb6-56af-b5bd-2fc622c00896</guid>
	<description><![CDATA[Ohio State’s Skip Hidlay shares how authentic, fact-based storytelling helps healthcare brands cut through sameness and build trust. Recorded live at HMPS25.]]></description>
	<itunes:subtitle><![CDATA[Ohio State’s Skip Hidlay shares how authentic, fact-based storytelling helps healthcare brands cut through sameness and build trust. Recorded live at HMPS25.]]></itunes:subtitle>
	<content:encoded><![CDATA[Ohio State’s Skip Hidlay shares how authentic, fact-based storytelling helps healthcare brands cut through sameness and build trust. Recorded live at HMPS25.]]></content:encoded>
	<enclosure url="https://touchpoint.health/podcast-download/4641/skip-hidlay-on-storytelling-that-stands-out.mp3" length="3390" type="video/mp4"></enclosure>
	<itunes:summary><![CDATA[Ohio State’s Skip Hidlay shares how authentic, fact-based storytelling helps healthcare brands cut through sameness and build trust. Recorded live at HMPS25.]]></itunes:summary>
	<itunes:image href="https://touchpoint.health/wp-content/uploads/2025/10/LiveFromHMPS_ScreenCap-Ep8.jpg"></itunes:image>
	<image>
		<url>https://touchpoint.health/wp-content/uploads/2025/10/LiveFromHMPS_ScreenCap-Ep8.jpg</url>
		<title>Skip Hidlay on Storytelling That Stands Out</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Touch Point Media]]></itunes:author>	<googleplay:description><![CDATA[Ohio State’s Skip Hidlay shares how authentic, fact-based storytelling helps healthcare brands cut through sameness and build trust. Recorded live at HMPS25.]]></googleplay:description>
	<googleplay:image href="https://touchpoint.health/wp-content/uploads/2025/10/LiveFromHMPS_ScreenCap-Ep8.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Nathan Ziegler on Building Healthier Communities</title>
	<link>https://touchpoint.health/podcast/nathan-ziegler-on-building-healthier-communities/</link>
	<pubDate>Thu, 30 Oct 2025 19:06:10 +0000</pubDate>
	<dc:creator><![CDATA[Touch Point Media]]></dc:creator>
	<guid isPermaLink="false">57038eab-2175-5b2a-a088-fe0f1ae002c7</guid>
	<description><![CDATA[CommonSpirit Health’s Nathan Ziegler shares how equity, access, and inclusion can transform care and strengthen communities. Recorded live at HMPS25.
]]></description>
	<itunes:subtitle><![CDATA[CommonSpirit Health’s Nathan Ziegler shares how equity, access, and inclusion can transform care and strengthen communities. Recorded live at HMPS25.]]></itunes:subtitle>
	<content:encoded><![CDATA[CommonSpirit Health’s Nathan Ziegler shares how equity, access, and inclusion can transform care and strengthen communities. Recorded live at HMPS25.
]]></content:encoded>
	<enclosure url="https://touchpoint.health/podcast-download/4640/nathan-ziegler-on-building-healthier-communities.mp3" length="3390" type="video/mp4"></enclosure>
	<itunes:summary><![CDATA[CommonSpirit Health’s Nathan Ziegler shares how equity, access, and inclusion can transform care and strengthen communities. Recorded live at HMPS25.]]></itunes:summary>
	<itunes:image href="https://touchpoint.health/wp-content/uploads/2025/10/LiveFromHMPS_ScreenCap-Ep7.jpg"></itunes:image>
	<image>
		<url>https://touchpoint.health/wp-content/uploads/2025/10/LiveFromHMPS_ScreenCap-Ep7.jpg</url>
		<title>Nathan Ziegler on Building Healthier Communities</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Touch Point Media]]></itunes:author>	<googleplay:description><![CDATA[CommonSpirit Health’s Nathan Ziegler shares how equity, access, and inclusion can transform care and strengthen communities. Recorded live at HMPS25.]]></googleplay:description>
	<googleplay:image href="https://touchpoint.health/wp-content/uploads/2025/10/LiveFromHMPS_ScreenCap-Ep7.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Ellen Dalton on Rethinking Care for an Aging America</title>
	<link>https://touchpoint.health/podcast/ellen-dalton-on-rethinking-care-for-an-aging-america/</link>
	<pubDate>Mon, 27 Oct 2025 18:27:14 +0000</pubDate>
	<dc:creator><![CDATA[Touch Point Media]]></dc:creator>
	<guid isPermaLink="false">fd0f486e-b7ad-5d8d-a16b-29f0c0fb13f5</guid>
	<description><![CDATA[VillageMD’s Ellen Dalton explores how value-based primary care and integrated teams can keep aging Americans healthier. Recorded live at HMPS25.
]]></description>
	<itunes:subtitle><![CDATA[VillageMD’s Ellen Dalton explores how value-based primary care and integrated teams can keep aging Americans healthier. Recorded live at HMPS25.]]></itunes:subtitle>
	<content:encoded><![CDATA[VillageMD’s Ellen Dalton explores how value-based primary care and integrated teams can keep aging Americans healthier. Recorded live at HMPS25.
]]></content:encoded>
	<enclosure url="https://touchpoint.health/podcast-download/4639/ellen-dalton-on-rethinking-care-for-an-aging-america.mp3" length="1" type="video/mp4"></enclosure>
	<itunes:summary><![CDATA[VillageMD’s Ellen Dalton explores how value-based primary care and integrated teams can keep aging Americans healthier. Recorded live at HMPS25.]]></itunes:summary>
	<itunes:image href="https://touchpoint.health/wp-content/uploads/2025/10/LiveFromHMPS_ScreenCap-Ep6.jpg"></itunes:image>
	<image>
		<url>https://touchpoint.health/wp-content/uploads/2025/10/LiveFromHMPS_ScreenCap-Ep6.jpg</url>
		<title>Ellen Dalton on Rethinking Care for an Aging America</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Touch Point Media]]></itunes:author>	<googleplay:description><![CDATA[VillageMD’s Ellen Dalton explores how value-based primary care and integrated teams can keep aging Americans healthier. Recorded live at HMPS25.]]></googleplay:description>
	<googleplay:image href="https://touchpoint.health/wp-content/uploads/2025/10/LiveFromHMPS_ScreenCap-Ep6.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Brian Carlson on Bridging Marketing and Patient Experience</title>
	<link>https://touchpoint.health/podcast/brian-carlson-on-bridging-marketing-and-patient-experience/</link>
	<pubDate>Thu, 23 Oct 2025 18:19:11 +0000</pubDate>
	<dc:creator><![CDATA[Touch Point Media]]></dc:creator>
	<guid isPermaLink="false">50eeeeaa-e846-5dd0-aa53-25ca0d2ca8c4</guid>
	<description><![CDATA[VUMC’s Brian Carlson shares how marketing shapes patient experience, culture, and trust—where everyone owns the experience. Recorded live at HMPS25.]]></description>
	<itunes:subtitle><![CDATA[VUMC’s Brian Carlson shares how marketing shapes patient experience, culture, and trust—where everyone owns the experience. Recorded live at HMPS25.]]></itunes:subtitle>
	<content:encoded><![CDATA[VUMC’s Brian Carlson shares how marketing shapes patient experience, culture, and trust—where everyone owns the experience. Recorded live at HMPS25.]]></content:encoded>
	<enclosure url="https://touchpoint.health/podcast-download/4638/brian-carlson-on-bridging-marketing-and-patient-experience.mp3" length="1" type="video/mp4"></enclosure>
	<itunes:summary><![CDATA[VUMC’s Brian Carlson shares how marketing shapes patient experience, culture, and trust—where everyone owns the experience. Recorded live at HMPS25.]]></itunes:summary>
	<itunes:image href="https://touchpoint.health/wp-content/uploads/2025/10/LiveFromHMPS_ScreenCap-Ep5.jpg"></itunes:image>
	<image>
		<url>https://touchpoint.health/wp-content/uploads/2025/10/LiveFromHMPS_ScreenCap-Ep5.jpg</url>
		<title>Brian Carlson on Bridging Marketing and Patient Experience</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Touch Point Media]]></itunes:author>	<googleplay:description><![CDATA[VUMC’s Brian Carlson shares how marketing shapes patient experience, culture, and trust—where everyone owns the experience. Recorded live at HMPS25.]]></googleplay:description>
	<googleplay:image href="https://touchpoint.health/wp-content/uploads/2025/10/LiveFromHMPS_ScreenCap-Ep5.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Ben Seyden on Personalizing Healthcare at Scale or something</title>
	<link>https://touchpoint.health/podcast/ben-seyden-on-personalizing-healthcare-at-scale-or-something/</link>
	<pubDate>Tue, 21 Oct 2025 14:42:50 +0000</pubDate>
	<dc:creator><![CDATA[Touch Point Media]]></dc:creator>
	<guid isPermaLink="false">06ad2f89-e549-5efe-8786-73650e0eb017</guid>
	<description><![CDATA[Ben Seyden of Salesforce explains how AI and data-driven personalization can transform healthcare - improving engagement, privacy, and patient experience.]]></description>
	<itunes:subtitle><![CDATA[Ben Seyden of Salesforce explains how AI and data-driven personalization can transform healthcare - improving engagement, privacy, and patient experience.]]></itunes:subtitle>
	<content:encoded><![CDATA[Ben Seyden of Salesforce explains how AI and data-driven personalization can transform healthcare - improving engagement, privacy, and patient experience.]]></content:encoded>
	<enclosure url="https://touchpoint.health/podcast-download/4629/ben-seyden-on-personalizing-healthcare-at-scale-or-something.mp3" length="3350" type="video/mp4"></enclosure>
	<itunes:summary><![CDATA[Ben Seyden of Salesforce explains how AI and data-driven personalization can transform healthcare - improving engagement, privacy, and patient experience.]]></itunes:summary>
	<itunes:image href="https://touchpoint.health/wp-content/uploads/2025/10/LiveFromHMPS_ScreenCap-Ep4.jpg"></itunes:image>
	<image>
		<url>https://touchpoint.health/wp-content/uploads/2025/10/LiveFromHMPS_ScreenCap-Ep4.jpg</url>
		<title>Ben Seyden on Personalizing Healthcare at Scale or something</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Touch Point Media]]></itunes:author>	<googleplay:description><![CDATA[Ben Seyden of Salesforce explains how AI and data-driven personalization can transform healthcare - improving engagement, privacy, and patient experience.]]></googleplay:description>
	<googleplay:image href="https://touchpoint.health/wp-content/uploads/2025/10/LiveFromHMPS_ScreenCap-Ep4.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>
	</channel>
</rss>
