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		<title>Touch Point Podcast</title>
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		<copyright>© 2017 TouchPoint</copyright>
		<itunes:subtitle></itunes:subtitle>
		<itunes:author>Reed Smith and Chris Boyer</itunes:author>
		<itunes:type>episodic</itunes:type>
		<itunes:summary></itunes:summary>
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			<itunes:name>TouchPoint</itunes:name>
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		<googleplay:author><![CDATA[Reed Smith and Chris Boyer]]></googleplay:author>
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<item>
	<title>TP506 &#8211; Who Hears the Patient Now</title>
	<link>https://touchpoint.health/podcast/tp506-who-hears-the-patient-now/</link>
	<pubDate>Wed, 23 Sep 2026 11:15:49 +0000</pubDate>
	<dc:creator><![CDATA[Reed Smith and Chris Boyer]]></dc:creator>
	<guid isPermaLink="false">a6727a9b-34f0-51f7-9d78-79287b283aa5</guid>
	<description><![CDATA[Gartner now predicts AI service cuts get rehired. Chris Boyer, Reed Smith and Amy Brown of Authenticx on AI voice agents in the healthcare access center.]]></description>
	<itunes:subtitle><![CDATA[Gartner now predicts AI service cuts get rehired. Chris Boyer, Reed Smith and Amy Brown of Authenticx on AI voice agents in the healthcare access center.]]></itunes:subtitle>
	<content:encoded><![CDATA[Gartner now predicts AI service cuts get rehired. Chris Boyer, Reed Smith and Amy Brown of Authenticx on AI voice agents in the healthcare access center.]]></content:encoded>
	<enclosure url="https://touchpoint.health/podcast-download/4922/tp506-who-hears-the-patient-now.mp3" length="81249857" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Gartner now predicts AI service cuts get rehired. Chris Boyer, Reed Smith and Amy Brown of Authenticx on AI voice agents in the healthcare access center.]]></itunes:summary>
	<itunes:image href="https://touchpoint.health/wp-content/uploads/2026/09/TP506-image.jpg"></itunes:image>
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		<ssp:url>https://touchpoint.health/wp-content/uploads/2026/09/TP506-image.jpg</ssp:url>
		<ssp:title>TP506 &#8211; Who Hears the Patient Now</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Reed Smith and Chris Boyer]]></itunes:author>	<googleplay:description><![CDATA[Gartner now predicts AI service cuts get rehired. Chris Boyer, Reed Smith and Amy Brown of Authenticx on AI voice agents in the healthcare access center.]]></googleplay:description>
	<googleplay:image href="https://touchpoint.health/wp-content/uploads/2026/09/TP506-image.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>TP505 &#8211; Who Is Consenting For This?</title>
	<link>https://touchpoint.health/podcast/tp505-who-is-consenting-for-this/</link>
	<pubDate>Wed, 16 Sep 2026 11:15:10 +0000</pubDate>
	<dc:creator><![CDATA[Reed Smith and Chris Boyer]]></dc:creator>
	<guid isPermaLink="false">c51433e0-197c-51df-9336-eeaa84c6ef4d</guid>
	<description><![CDATA[AI browsers click reject all on your cookie banner. Chris Boyer and Reed Smith on healthcare consent, agent traffic and who writes the rules. Featuring Jessica Holton from OursPrivacy. ]]></description>
	<itunes:subtitle><![CDATA[AI browsers click reject all on your cookie banner. Chris Boyer and Reed Smith on healthcare consent, agent traffic and who writes the rules. Featuring Jessica Holton from OursPrivacy.]]></itunes:subtitle>
	<content:encoded><![CDATA[AI browsers click reject all on your cookie banner. Chris Boyer and Reed Smith on healthcare consent, agent traffic and who writes the rules. Featuring Jessica Holton from OursPrivacy. ]]></content:encoded>
	<enclosure url="https://touchpoint.health/podcast-download/4918/tp505-who-is-consenting-for-this.mp3" length="79289536" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[AI browsers click reject all on your cookie banner. Chris Boyer and Reed Smith on healthcare consent, agent traffic and who writes the rules. Featuring Jessica Holton from OursPrivacy.]]></itunes:summary>
	<itunes:image href="https://touchpoint.health/wp-content/uploads/2026/09/TP505-image.jpg"></itunes:image>
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		<ssp:title>TP505 &#8211; Who Is Consenting For This?</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Reed Smith and Chris Boyer]]></itunes:author>	<googleplay:description><![CDATA[AI browsers click reject all on your cookie banner. Chris Boyer and Reed Smith on healthcare consent, agent traffic and who writes the rules. Featuring Jessica Holton from OursPrivacy.]]></googleplay:description>
	<googleplay:image href="https://touchpoint.health/wp-content/uploads/2026/09/TP505-image.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>TP504 &#8211; The Disposition Code</title>
	<link>https://touchpoint.health/podcast/tp504-the-disposition-code/</link>
	<pubDate>Wed, 09 Sep 2026 11:15:21 +0000</pubDate>
	<dc:creator><![CDATA[Reed Smith and Chris Boyer]]></dc:creator>
	<guid isPermaLink="false">b204bbfb-e596-52d9-8f0e-e0455c2025d2</guid>
	<description><![CDATA[Patient access and the disposition code. Chris Boyer and Reed Smith on why reminders fail, plus Jessica Walker on a list of patients marked unreachable.]]></description>
	<itunes:subtitle><![CDATA[Patient access and the disposition code. Chris Boyer and Reed Smith on why reminders fail, plus Jessica Walker on a list of patients marked unreachable.]]></itunes:subtitle>
	<content:encoded><![CDATA[Patient access and the disposition code. Chris Boyer and Reed Smith on why reminders fail, plus Jessica Walker on a list of patients marked unreachable.]]></content:encoded>
	<enclosure url="https://touchpoint.health/podcast-download/4916/tp504-the-disposition-code.mp3" length="80739916" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Patient access and the disposition code. Chris Boyer and Reed Smith on why reminders fail, plus Jessica Walker on a list of patients marked unreachable.]]></itunes:summary>
	<itunes:image href="https://touchpoint.health/wp-content/uploads/2026/09/TP504-image.jpg"></itunes:image>
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		<ssp:title>TP504 &#8211; The Disposition Code</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Reed Smith and Chris Boyer]]></itunes:author>	<googleplay:description><![CDATA[Patient access and the disposition code. Chris Boyer and Reed Smith on why reminders fail, plus Jessica Walker on a list of patients marked unreachable.]]></googleplay:description>
	<googleplay:image href="https://touchpoint.health/wp-content/uploads/2026/09/TP504-image.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>TP503 &#8211; The Person Who Wasn&#8217;t Part of the Plan</title>
	<link>https://touchpoint.health/podcast/tp503-the-person-who-wasnt-part-of-the-plan/</link>
	<pubDate>Wed, 02 Sep 2026 11:15:59 +0000</pubDate>
	<dc:creator><![CDATA[Reed Smith and Chris Boyer]]></dc:creator>
	<guid isPermaLink="false">c84542cf-c1fe-5ab2-bb4b-da1cda2a3b74</guid>
	<description><![CDATA[By 2040, 14 million older adults face unmet care needs. Chris Boyer and Reed Smith on the caregiver persona healthcare wrote a decade too early, and the fix.]]></description>
	<itunes:subtitle><![CDATA[By 2040, 14 million older adults face unmet care needs. Chris Boyer and Reed Smith on the caregiver persona healthcare wrote a decade too early, and the fix.]]></itunes:subtitle>
	<content:encoded><![CDATA[By 2040, 14 million older adults face unmet care needs. Chris Boyer and Reed Smith on the caregiver persona healthcare wrote a decade too early, and the fix.]]></content:encoded>
	<enclosure url="https://touchpoint.health/podcast-download/4913/tp503-the-person-who-wasnt-part-of-the-plan.mp3" length="87996758" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[By 2040, 14 million older adults face unmet care needs. Chris Boyer and Reed Smith on the caregiver persona healthcare wrote a decade too early, and the fix.]]></itunes:summary>
	<itunes:image href="https://touchpoint.health/wp-content/uploads/2026/09/TP503-image.jpg"></itunes:image>
	<ssp:image>
		<ssp:url>https://touchpoint.health/wp-content/uploads/2026/09/TP503-image.jpg</ssp:url>
		<ssp:title>TP503 &#8211; The Person Who Wasn&#8217;t Part of the Plan</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Reed Smith and Chris Boyer]]></itunes:author>	<googleplay:description><![CDATA[By 2040, 14 million older adults face unmet care needs. Chris Boyer and Reed Smith on the caregiver persona healthcare wrote a decade too early, and the fix.]]></googleplay:description>
	<googleplay:image href="https://touchpoint.health/wp-content/uploads/2026/09/TP503-image.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>TP502 &#8211; Don&#8217;t Write Toward the Machine</title>
	<link>https://touchpoint.health/podcast/tp502-dont-write-toward-the-machine/</link>
	<pubDate>Wed, 26 Aug 2026 11:15:07 +0000</pubDate>
	<dc:creator><![CDATA[Reed Smith and Chris Boyer]]></dc:creator>
	<guid isPermaLink="false">5ef382d0-a356-536e-b2d5-f775d523cfde</guid>
	<description><![CDATA[Pew says 1 in 10 web pages is AI-written. Chris Boyer and Reed Smith on the AI tells, where AI belongs in content production and where it costs you more.]]></description>
	<itunes:subtitle><![CDATA[Pew says 1 in 10 web pages is AI-written. Chris Boyer and Reed Smith on the AI tells, where AI belongs in content production and where it costs you more.]]></itunes:subtitle>
	<content:encoded><![CDATA[Pew says 1 in 10 web pages is AI-written. Chris Boyer and Reed Smith on the AI tells, where AI belongs in content production and where it costs you more.]]></content:encoded>
	<enclosure url="https://touchpoint.health/podcast-download/4911/tp502-dont-write-toward-the-machine.mp3" length="88821393" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Pew says 1 in 10 web pages is AI-written. Chris Boyer and Reed Smith on the AI tells, where AI belongs in content production and where it costs you more.]]></itunes:summary>
	<itunes:image href="https://touchpoint.health/wp-content/uploads/2026/08/TP502-image.jpg"></itunes:image>
	<ssp:image>
		<ssp:url>https://touchpoint.health/wp-content/uploads/2026/08/TP502-image.jpg</ssp:url>
		<ssp:title>TP502 &#8211; Don&#8217;t Write Toward the Machine</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Reed Smith and Chris Boyer]]></itunes:author>	<googleplay:description><![CDATA[Pew says 1 in 10 web pages is AI-written. Chris Boyer and Reed Smith on the AI tells, where AI belongs in content production and where it costs you more.]]></googleplay:description>
	<googleplay:image href="https://touchpoint.health/wp-content/uploads/2026/08/TP502-image.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>TP501 &#8211; The Channel Regulators Aren&#8217;t Watching</title>
	<link>https://touchpoint.health/podcast/tp501-the-channel-regulators-arent-watching/</link>
	<pubDate>Wed, 19 Aug 2026 11:15:14 +0000</pubDate>
	<dc:creator><![CDATA[Reed Smith and Chris Boyer]]></dc:creator>
	<guid isPermaLink="false">3be84962-93c7-5921-a627-2e9066d43b64</guid>
	<description><![CDATA[Chris Boyer and Reed Smith on pharma's shift into out of home advertising, ZIP+4 disease targeting, and what health systems should ask before following.]]></description>
	<itunes:subtitle><![CDATA[Chris Boyer and Reed Smith on pharmas shift into out of home advertising, ZIP+4 disease targeting, and what health systems should ask before following.]]></itunes:subtitle>
	<content:encoded><![CDATA[Chris Boyer and Reed Smith on pharma's shift into out of home advertising, ZIP+4 disease targeting, and what health systems should ask before following.]]></content:encoded>
	<enclosure url="https://touchpoint.health/podcast-download/4905/tp501-the-channel-regulators-arent-watching.mp3" length="46806026" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Chris Boyer and Reed Smith on pharma's shift into out of home advertising, ZIP+4 disease targeting, and what health systems should ask before following.]]></itunes:summary>
	<itunes:image href="https://touchpoint.health/wp-content/uploads/2026/08/TP501-image.jpg"></itunes:image>
	<ssp:image>
		<ssp:url>https://touchpoint.health/wp-content/uploads/2026/08/TP501-image.jpg</ssp:url>
		<ssp:title>TP501 &#8211; The Channel Regulators Aren&#8217;t Watching</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Reed Smith and Chris Boyer]]></itunes:author>	<googleplay:description><![CDATA[Chris Boyer and Reed Smith on pharma's shift into out of home advertising, ZIP+4 disease targeting, and what health systems should ask before following.]]></googleplay:description>
	<googleplay:image href="https://touchpoint.health/wp-content/uploads/2026/08/TP501-image.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>TP500: Healthcare’s Long Walk to the Patient</title>
	<link>https://touchpoint.health/podcast/tp500-healthcares-long-walk-to-the-patient/</link>
	<pubDate>Wed, 12 Aug 2026 11:15:50 +0000</pubDate>
	<dc:creator><![CDATA[Reed Smith and Chris Boyer]]></dc:creator>
	<guid isPermaLink="false">f59e8789-a20d-5492-98a1-9804386070ce</guid>
	<description><![CDATA[Chris Boyer and Reed Smith mark 500 episodes by grading nine years of their own calls on healthcare marketing.]]></description>
	<itunes:subtitle><![CDATA[Chris Boyer and Reed Smith mark 500 episodes by grading nine years of their own calls on healthcare marketing.]]></itunes:subtitle>
	<content:encoded><![CDATA[Chris Boyer and Reed Smith mark 500 episodes by grading nine years of their own calls on healthcare marketing.]]></content:encoded>
	<enclosure url="https://touchpoint.health/podcast-download/4898/tp500-healthcares-long-walk-to-the-patient.mp3" length="56399494" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Chris Boyer and Reed Smith mark 500 episodes by grading nine years of their own calls on healthcare marketing.]]></itunes:summary>
	<itunes:image href="https://touchpoint.health/wp-content/uploads/2026/08/TP500-ep-image.jpg"></itunes:image>
	<ssp:image>
		<ssp:url>https://touchpoint.health/wp-content/uploads/2026/08/TP500-ep-image.jpg</ssp:url>
		<ssp:title>TP500: Healthcare’s Long Walk to the Patient</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Reed Smith and Chris Boyer]]></itunes:author>	<googleplay:description><![CDATA[Chris Boyer and Reed Smith mark 500 episodes by grading nine years of their own calls on healthcare marketing.]]></googleplay:description>
	<googleplay:image href="https://touchpoint.health/wp-content/uploads/2026/08/TP500-ep-image.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Live from HMPS28 &#8211; Ron Tite on How Trust Can&#8217;t be Automated</title>
	<link>https://touchpoint.health/podcast/live-from-hmps28-ron-tite-on-how-trust-cant-be-automated/</link>
	<pubDate>Mon, 10 Aug 2026 20:27:00 +0000</pubDate>
	<dc:creator><![CDATA[Reed Smith and Chris Boyer]]></dc:creator>
	<guid isPermaLink="false">cb3e325d-f90c-5946-8d66-3d73e3d3c492</guid>
	<description><![CDATA[Ron Tite joins Chris Boyer on the trust recession, why AI can weaken relationships, and how marketing leaders can rebuild trust in healthcare.]]></description>
	<itunes:subtitle><![CDATA[Ron Tite joins Chris Boyer on the trust recession, why AI can weaken relationships, and how marketing leaders can rebuild trust in healthcare.]]></itunes:subtitle>
	<content:encoded><![CDATA[Ron Tite joins Chris Boyer on the trust recession, why AI can weaken relationships, and how marketing leaders can rebuild trust in healthcare.]]></content:encoded>
	<enclosure url="https://touchpoint.health/podcast-download/4902/live-from-hmps28-ron-tite-on-how-trust-cant-be-automated.mp3" length="1" type="video/mp4"></enclosure>
	<itunes:summary><![CDATA[Ron Tite joins Chris Boyer on the trust recession, why AI can weaken relationships, and how marketing leaders can rebuild trust in healthcare.]]></itunes:summary>
	<itunes:image href="https://touchpoint.health/wp-content/uploads/2026/08/LivefromHMPS26_Tite_rect.jpeg"></itunes:image>
	<ssp:image>
		<ssp:url>https://touchpoint.health/wp-content/uploads/2026/08/LivefromHMPS26_Tite_rect.jpeg</ssp:url>
		<ssp:title>Live from HMPS28 &#8211; Ron Tite on How Trust Can&#8217;t be Automated</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Reed Smith and Chris Boyer]]></itunes:author>	<googleplay:description><![CDATA[Ron Tite joins Chris Boyer on the trust recession, why AI can weaken relationships, and how marketing leaders can rebuild trust in healthcare.]]></googleplay:description>
	<googleplay:image href="https://touchpoint.health/wp-content/uploads/2026/08/LivefromHMPS26_Tite_rect.jpeg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>TP499 &#8211; The Experience Ends When the Bill Begins</title>
	<link>https://touchpoint.health/podcast/tp499-the-experience-ends-when-the-bill-begins/</link>
	<pubDate>Wed, 05 Aug 2026 11:15:35 +0000</pubDate>
	<dc:creator><![CDATA[Reed Smith and Chris Boyer]]></dc:creator>
	<guid isPermaLink="false">4d5cd746-d3cb-5b3c-b316-e5b05b9acae7</guid>
	<description><![CDATA[Chris Boyer and Reed Smith, with XSOLIS's Cassandra Skinner, on the patient financial experience and why marketing has never owned the bill.]]></description>
	<itunes:subtitle><![CDATA[Chris Boyer and Reed Smith, with XSOLISs Cassandra Skinner, on the patient financial experience and why marketing has never owned the bill.]]></itunes:subtitle>
	<content:encoded><![CDATA[Chris Boyer and Reed Smith, with XSOLIS's Cassandra Skinner, on the patient financial experience and why marketing has never owned the bill.]]></content:encoded>
	<enclosure url="https://touchpoint.health/podcast-download/4814/tp499-the-experience-ends-when-the-bill-begins.mp3" length="77039631" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Chris Boyer and Reed Smith, with XSOLIS's Cassandra Skinner, on the patient financial experience and why marketing has never owned the bill.]]></itunes:summary>
	<itunes:image href="https://touchpoint.health/wp-content/uploads/2026/08/TP499-image.jpg"></itunes:image>
	<ssp:image>
		<ssp:url>https://touchpoint.health/wp-content/uploads/2026/08/TP499-image.jpg</ssp:url>
		<ssp:title>TP499 &#8211; The Experience Ends When the Bill Begins</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Reed Smith and Chris Boyer]]></itunes:author>	<googleplay:description><![CDATA[Chris Boyer and Reed Smith, with XSOLIS's Cassandra Skinner, on the patient financial experience and why marketing has never owned the bill.]]></googleplay:description>
	<googleplay:image href="https://touchpoint.health/wp-content/uploads/2026/08/TP499-image.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>TP498 &#8211; Nobody&#8217;s Patient</title>
	<link>https://touchpoint.health/podcast/tp498-nobodys-patient/</link>
	<pubDate>Wed, 29 Jul 2026 11:15:07 +0000</pubDate>
	<dc:creator><![CDATA[Reed Smith and Chris Boyer]]></dc:creator>
	<guid isPermaLink="false">07fcad66-5067-5f68-9316-be0bde531d8f</guid>
	<description><![CDATA[Patients judge care quality by your website. Chris Boyer and Reed Smith, with Sondra Brown and Chris Pace, on where the ones who give up go.]]></description>
	<itunes:subtitle><![CDATA[Patients judge care quality by your website. Chris Boyer and Reed Smith, with Sondra Brown and Chris Pace, on where the ones who give up go.]]></itunes:subtitle>
	<content:encoded><![CDATA[Patients judge care quality by your website. Chris Boyer and Reed Smith, with Sondra Brown and Chris Pace, on where the ones who give up go.]]></content:encoded>
	<enclosure url="https://touchpoint.health/podcast-download/4812/tp498-nobodys-patient.mp3" length="77756597" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Patients judge care quality by your website. Chris Boyer and Reed Smith, with Sondra Brown and Chris Pace, on where the ones who give up go.]]></itunes:summary>
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