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		<title>Touch Point Podcast</title>
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		<itunes:subtitle></itunes:subtitle>
		<itunes:author>Reed Smith and Chris Boyer</itunes:author>
		<itunes:type>episodic</itunes:type>
		<itunes:summary></itunes:summary>
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			<itunes:name>TouchPoint</itunes:name>
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				<title>Touch Point Podcast</title>
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		<googleplay:author><![CDATA[Reed Smith and Chris Boyer]]></googleplay:author>
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<item>
	<title>TP500: Healthcare’s Long Walk to the Patient</title>
	<link>https://touchpoint.health/podcast/tp500-healthcares-long-walk-to-the-patient/</link>
	<pubDate>Wed, 12 Aug 2026 11:15:50 +0000</pubDate>
	<dc:creator><![CDATA[Reed Smith and Chris Boyer]]></dc:creator>
	<guid isPermaLink="false">f59e8789-a20d-5492-98a1-9804386070ce</guid>
	<description><![CDATA[Chris Boyer and Reed Smith mark 500 episodes by grading nine years of their own calls on healthcare marketing.]]></description>
	<itunes:subtitle><![CDATA[Chris Boyer and Reed Smith mark 500 episodes by grading nine years of their own calls on healthcare marketing.]]></itunes:subtitle>
	<content:encoded><![CDATA[Chris Boyer and Reed Smith mark 500 episodes by grading nine years of their own calls on healthcare marketing.]]></content:encoded>
	<enclosure url="https://touchpoint.health/podcast-download/4898/tp500-healthcares-long-walk-to-the-patient.mp3" length="56399494" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Chris Boyer and Reed Smith mark 500 episodes by grading nine years of their own calls on healthcare marketing.]]></itunes:summary>
	<itunes:image href="https://touchpoint.health/wp-content/uploads/2026/08/TP500-ep-image.jpg"></itunes:image>
	<ssp:image>
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		<ssp:title>TP500: Healthcare’s Long Walk to the Patient</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Reed Smith and Chris Boyer]]></itunes:author>	<googleplay:description><![CDATA[Chris Boyer and Reed Smith mark 500 episodes by grading nine years of their own calls on healthcare marketing.]]></googleplay:description>
	<googleplay:image href="https://touchpoint.health/wp-content/uploads/2026/08/TP500-ep-image.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Live from HMPS28 &#8211; Ron Tite on How Trust Can&#8217;t be Automated</title>
	<link>https://touchpoint.health/podcast/live-from-hmps28-ron-tite-on-how-trust-cant-be-automated/</link>
	<pubDate>Mon, 10 Aug 2026 20:27:00 +0000</pubDate>
	<dc:creator><![CDATA[Reed Smith and Chris Boyer]]></dc:creator>
	<guid isPermaLink="false">cb3e325d-f90c-5946-8d66-3d73e3d3c492</guid>
	<description><![CDATA[Ron Tite joins Chris Boyer on the trust recession, why AI can weaken relationships, and how marketing leaders can rebuild trust in healthcare.]]></description>
	<itunes:subtitle><![CDATA[Ron Tite joins Chris Boyer on the trust recession, why AI can weaken relationships, and how marketing leaders can rebuild trust in healthcare.]]></itunes:subtitle>
	<content:encoded><![CDATA[Ron Tite joins Chris Boyer on the trust recession, why AI can weaken relationships, and how marketing leaders can rebuild trust in healthcare.]]></content:encoded>
	<enclosure url="https://touchpoint.health/podcast-download/4902/live-from-hmps28-ron-tite-on-how-trust-cant-be-automated.mp3" length="1" type="video/mp4"></enclosure>
	<itunes:summary><![CDATA[Ron Tite joins Chris Boyer on the trust recession, why AI can weaken relationships, and how marketing leaders can rebuild trust in healthcare.]]></itunes:summary>
	<itunes:image href="https://touchpoint.health/wp-content/uploads/2026/08/LivefromHMPS26_Tite_rect.jpeg"></itunes:image>
	<ssp:image>
		<ssp:url>https://touchpoint.health/wp-content/uploads/2026/08/LivefromHMPS26_Tite_rect.jpeg</ssp:url>
		<ssp:title>Live from HMPS28 &#8211; Ron Tite on How Trust Can&#8217;t be Automated</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Reed Smith and Chris Boyer]]></itunes:author>	<googleplay:description><![CDATA[Ron Tite joins Chris Boyer on the trust recession, why AI can weaken relationships, and how marketing leaders can rebuild trust in healthcare.]]></googleplay:description>
	<googleplay:image href="https://touchpoint.health/wp-content/uploads/2026/08/LivefromHMPS26_Tite_rect.jpeg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>TP499 &#8211; The Experience Ends When the Bill Begins</title>
	<link>https://touchpoint.health/podcast/tp499-the-experience-ends-when-the-bill-begins/</link>
	<pubDate>Wed, 05 Aug 2026 11:15:35 +0000</pubDate>
	<dc:creator><![CDATA[Reed Smith and Chris Boyer]]></dc:creator>
	<guid isPermaLink="false">4d5cd746-d3cb-5b3c-b316-e5b05b9acae7</guid>
	<description><![CDATA[Chris Boyer and Reed Smith, with XSOLIS's Cassandra Skinner, on the patient financial experience and why marketing has never owned the bill.]]></description>
	<itunes:subtitle><![CDATA[Chris Boyer and Reed Smith, with XSOLISs Cassandra Skinner, on the patient financial experience and why marketing has never owned the bill.]]></itunes:subtitle>
	<content:encoded><![CDATA[Chris Boyer and Reed Smith, with XSOLIS's Cassandra Skinner, on the patient financial experience and why marketing has never owned the bill.]]></content:encoded>
	<enclosure url="https://touchpoint.health/podcast-download/4814/tp499-the-experience-ends-when-the-bill-begins.mp3" length="77039631" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Chris Boyer and Reed Smith, with XSOLIS's Cassandra Skinner, on the patient financial experience and why marketing has never owned the bill.]]></itunes:summary>
	<itunes:image href="https://touchpoint.health/wp-content/uploads/2026/08/TP499-image.jpg"></itunes:image>
	<ssp:image>
		<ssp:url>https://touchpoint.health/wp-content/uploads/2026/08/TP499-image.jpg</ssp:url>
		<ssp:title>TP499 &#8211; The Experience Ends When the Bill Begins</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Reed Smith and Chris Boyer]]></itunes:author>	<googleplay:description><![CDATA[Chris Boyer and Reed Smith, with XSOLIS's Cassandra Skinner, on the patient financial experience and why marketing has never owned the bill.]]></googleplay:description>
	<googleplay:image href="https://touchpoint.health/wp-content/uploads/2026/08/TP499-image.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>TP498 &#8211; Nobody&#8217;s Patient</title>
	<link>https://touchpoint.health/podcast/tp498-nobodys-patient/</link>
	<pubDate>Wed, 29 Jul 2026 11:15:07 +0000</pubDate>
	<dc:creator><![CDATA[Reed Smith and Chris Boyer]]></dc:creator>
	<guid isPermaLink="false">07fcad66-5067-5f68-9316-be0bde531d8f</guid>
	<description><![CDATA[Patients judge care quality by your website. Chris Boyer and Reed Smith, with Sondra Brown and Chris Pace, on where the ones who give up go.]]></description>
	<itunes:subtitle><![CDATA[Patients judge care quality by your website. Chris Boyer and Reed Smith, with Sondra Brown and Chris Pace, on where the ones who give up go.]]></itunes:subtitle>
	<content:encoded><![CDATA[Patients judge care quality by your website. Chris Boyer and Reed Smith, with Sondra Brown and Chris Pace, on where the ones who give up go.]]></content:encoded>
	<enclosure url="https://touchpoint.health/podcast-download/4812/tp498-nobodys-patient.mp3" length="77756597" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Patients judge care quality by your website. Chris Boyer and Reed Smith, with Sondra Brown and Chris Pace, on where the ones who give up go.]]></itunes:summary>
	<itunes:image href="https://touchpoint.health/wp-content/uploads/2026/07/TP498-image.jpg"></itunes:image>
	<ssp:image>
		<ssp:url>https://touchpoint.health/wp-content/uploads/2026/07/TP498-image.jpg</ssp:url>
		<ssp:title>TP498 &#8211; Nobody&#8217;s Patient</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Reed Smith and Chris Boyer]]></itunes:author>	<googleplay:description><![CDATA[Patients judge care quality by your website. Chris Boyer and Reed Smith, with Sondra Brown and Chris Pace, on where the ones who give up go.]]></googleplay:description>
	<googleplay:image href="https://touchpoint.health/wp-content/uploads/2026/07/TP498-image.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>TP497 &#8211; We&#8217;ve Seen This Before (and That&#8217;s the Problem)</title>
	<link>https://touchpoint.health/podcast/tp497-weve-seen-this-before-and-thats-the-problem/</link>
	<pubDate>Wed, 22 Jul 2026 11:15:53 +0000</pubDate>
	<dc:creator><![CDATA[Reed Smith and Chris Boyer]]></dc:creator>
	<guid isPermaLink="false">70a4a123-77dd-5abf-8398-8bcf099a8e1f</guid>
	<description><![CDATA[Chris Boyer and Reed Smith, with HCIC's Kathy Divis and Mike Schneider, on when "we've seen this before" is wisdom about AI and when it's a trap.]]></description>
	<itunes:subtitle><![CDATA[Chris Boyer and Reed Smith, with HCICs Kathy Divis and Mike Schneider, on when weve seen this before is wisdom about AI and when its a trap.]]></itunes:subtitle>
	<content:encoded><![CDATA[Chris Boyer and Reed Smith, with HCIC's Kathy Divis and Mike Schneider, on when "we've seen this before" is wisdom about AI and when it's a trap.]]></content:encoded>
	<enclosure url="https://touchpoint.health/podcast-download/4809/tp497-weve-seen-this-before-and-thats-the-problem.mp3" length="78480083" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Chris Boyer and Reed Smith, with HCIC's Kathy Divis and Mike Schneider, on when "we've seen this before" is wisdom about AI and when it's a trap.]]></itunes:summary>
	<itunes:image href="https://touchpoint.health/wp-content/uploads/2026/07/TP497-image.jpg"></itunes:image>
	<ssp:image>
		<ssp:url>https://touchpoint.health/wp-content/uploads/2026/07/TP497-image.jpg</ssp:url>
		<ssp:title>TP497 &#8211; We&#8217;ve Seen This Before (and That&#8217;s the Problem)</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Reed Smith and Chris Boyer]]></itunes:author>	<googleplay:description><![CDATA[Chris Boyer and Reed Smith, with HCIC's Kathy Divis and Mike Schneider, on when "we've seen this before" is wisdom about AI and when it's a trap.]]></googleplay:description>
	<googleplay:image href="https://touchpoint.health/wp-content/uploads/2026/07/TP497-image.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Live from HMPS26 &#8211; Ben Texter on Patient Activation and the Care Journey Gap</title>
	<link>https://touchpoint.health/podcast/live-from-hmps-ben-texter-on-patient-activation-and-the-care-journey-gap/</link>
	<pubDate>Wed, 22 Jul 2026 11:15:46 +0000</pubDate>
	<dc:creator><![CDATA[Reed Smith and Chris Boyer]]></dc:creator>
	<guid isPermaLink="false">dd735126-46ad-5d8e-ac6e-7ebdc3012043</guid>
	<description><![CDATA[Ben Texter of Digital Health Strategies joins Chris Boyer on patient activation, care journey gaps, and healthcare marketing's biggest untapped opportunity.]]></description>
	<itunes:subtitle><![CDATA[Ben Texter of Digital Health Strategies joins Chris Boyer on patient activation, care journey gaps, and healthcare marketings biggest untapped opportunity.]]></itunes:subtitle>
	<content:encoded><![CDATA[Ben Texter of Digital Health Strategies joins Chris Boyer on patient activation, care journey gaps, and healthcare marketing's biggest untapped opportunity.]]></content:encoded>
	<enclosure url="https://touchpoint.health/podcast-download/4823/live-from-hmps-ben-texter-on-patient-activation-and-the-care-journey-gap.mp3" length="1" type="video/mp4"></enclosure>
	<itunes:summary><![CDATA[Ben Texter of Digital Health Strategies joins Chris Boyer on patient activation, care journey gaps, and healthcare marketing's biggest untapped opportunity.]]></itunes:summary>
	<itunes:image href="https://touchpoint.health/wp-content/uploads/2026/08/LivefromHMPS26_Texter_rect.jpeg"></itunes:image>
	<ssp:image>
		<ssp:url>https://touchpoint.health/wp-content/uploads/2026/08/LivefromHMPS26_Texter_rect.jpeg</ssp:url>
		<ssp:title>Live from HMPS26 &#8211; Ben Texter on Patient Activation and the Care Journey Gap</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Reed Smith and Chris Boyer]]></itunes:author>	<googleplay:description><![CDATA[Ben Texter of Digital Health Strategies joins Chris Boyer on patient activation, care journey gaps, and healthcare marketing's biggest untapped opportunity.]]></googleplay:description>
	<googleplay:image href="https://touchpoint.health/wp-content/uploads/2026/08/LivefromHMPS26_Texter_rect.jpeg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>TP496 &#8211; The Loop Was Never Built to be Closed</title>
	<link>https://touchpoint.health/podcast/tp496-the-loop-was-never-built-to-be-closed/</link>
	<pubDate>Wed, 15 Jul 2026 11:15:58 +0000</pubDate>
	<dc:creator><![CDATA[Reed Smith and Chris Boyer]]></dc:creator>
	<guid isPermaLink="false">20c503b1-5342-5c5b-8737-3e9cecfa0a8b</guid>
	<description><![CDATA[Chris Boyer and Reed Smith on the patient feedback gap: why health systems collect the patient voice, score it for CMS, and never close the loop with patients.

]]></description>
	<itunes:subtitle><![CDATA[Chris Boyer and Reed Smith on the patient feedback gap: why health systems collect the patient voice, score it for CMS, and never close the loop with patients.]]></itunes:subtitle>
	<content:encoded><![CDATA[Chris Boyer and Reed Smith on the patient feedback gap: why health systems collect the patient voice, score it for CMS, and never close the loop with patients.

]]></content:encoded>
	<enclosure url="https://touchpoint.health/podcast-download/4806/tp496-the-loop-was-never-built-to-be-closed.mp3" length="54791223" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Chris Boyer and Reed Smith on the patient feedback gap: why health systems collect the patient voice, score it for CMS, and never close the loop with patients.]]></itunes:summary>
	<itunes:image href="https://touchpoint.health/wp-content/uploads/2026/07/TP496-ep-image.jpg"></itunes:image>
	<ssp:image>
		<ssp:url>https://touchpoint.health/wp-content/uploads/2026/07/TP496-ep-image.jpg</ssp:url>
		<ssp:title>TP496 &#8211; The Loop Was Never Built to be Closed</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Reed Smith and Chris Boyer]]></itunes:author>	<googleplay:description><![CDATA[Chris Boyer and Reed Smith on the patient feedback gap: why health systems collect the patient voice, score it for CMS, and never close the loop with patients.]]></googleplay:description>
	<googleplay:image href="https://touchpoint.health/wp-content/uploads/2026/07/TP496-ep-image.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Live from HMPS26 &#8211; Charmaine Weis on Becoming a Trusted Advisor to Your CEO</title>
	<link>https://touchpoint.health/podcast/live-from-hmps-charmaine-weis-on-becoming-a-trusted-advisor-to-your-ceo/</link>
	<pubDate>Wed, 15 Jul 2026 11:15:51 +0000</pubDate>
	<dc:creator><![CDATA[Reed Smith and Chris Boyer]]></dc:creator>
	<guid isPermaLink="false">7df1dc61-1f2e-56b6-8c34-69dd735756f8</guid>
	<description><![CDATA[Charmaine Weis of Hospital Sisters Health System joins Chris Boyer on becoming a trusted advisor to your CEO and building strategic communications.]]></description>
	<itunes:subtitle><![CDATA[Charmaine Weis of Hospital Sisters Health System joins Chris Boyer on becoming a trusted advisor to your CEO and building strategic communications.]]></itunes:subtitle>
	<content:encoded><![CDATA[Charmaine Weis of Hospital Sisters Health System joins Chris Boyer on becoming a trusted advisor to your CEO and building strategic communications.]]></content:encoded>
	<enclosure url="https://touchpoint.health/podcast-download/4818/live-from-hmps-charmaine-weis-on-becoming-a-trusted-advisor-to-your-ceo.mp3" length="1" type="video/mp4"></enclosure>
	<itunes:summary><![CDATA[Charmaine Weis of Hospital Sisters Health System joins Chris Boyer on becoming a trusted advisor to your CEO and building strategic communications.]]></itunes:summary>
	<itunes:image href="https://touchpoint.health/wp-content/uploads/2026/07/LivefromHMPS26_Weis_rect.jpeg"></itunes:image>
	<ssp:image>
		<ssp:url>https://touchpoint.health/wp-content/uploads/2026/07/LivefromHMPS26_Weis_rect.jpeg</ssp:url>
		<ssp:title>Live from HMPS26 &#8211; Charmaine Weis on Becoming a Trusted Advisor to Your CEO</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Reed Smith and Chris Boyer]]></itunes:author>	<googleplay:description><![CDATA[Charmaine Weis of Hospital Sisters Health System joins Chris Boyer on becoming a trusted advisor to your CEO and building strategic communications.]]></googleplay:description>
	<googleplay:image href="https://touchpoint.health/wp-content/uploads/2026/07/LivefromHMPS26_Weis_rect.jpeg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>TP495 &#8211; Marketing Through the Messy Middle</title>
	<link>https://touchpoint.health/podcast/tp495-marketing-through-the-messy-middle/</link>
	<pubDate>Wed, 08 Jul 2026 11:15:17 +0000</pubDate>
	<dc:creator><![CDATA[Reed Smith and Chris Boyer]]></dc:creator>
	<guid isPermaLink="false">3cc3c32e-5caa-5728-bc5a-2ef6121058c9</guid>
	<description><![CDATA[Healthcare M&A is active again. Chris Boyer and Reed Smith, with guest Christine Albert, on where a merger's value gets built and how AI fits integration.

]]></description>
	<itunes:subtitle><![CDATA[Healthcare M&A is active again. Chris Boyer and Reed Smith, with guest Christine Albert, on where a mergers value gets built and how AI fits integration.]]></itunes:subtitle>
	<content:encoded><![CDATA[Healthcare M&A is active again. Chris Boyer and Reed Smith, with guest Christine Albert, on where a merger's value gets built and how AI fits integration.

]]></content:encoded>
	<enclosure url="https://touchpoint.health/podcast-download/4802/tp495-marketing-through-the-messy-middle.mp3" length="77641318" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Healthcare M&A is active again. Chris Boyer and Reed Smith, with guest Christine Albert, on where a merger's value gets built and how AI fits integration.]]></itunes:summary>
	<itunes:image href="https://touchpoint.health/wp-content/uploads/2026/07/TP495-image.jpg"></itunes:image>
	<ssp:image>
		<ssp:url>https://touchpoint.health/wp-content/uploads/2026/07/TP495-image.jpg</ssp:url>
		<ssp:title>TP495 &#8211; Marketing Through the Messy Middle</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Reed Smith and Chris Boyer]]></itunes:author>	<googleplay:description><![CDATA[Healthcare M&A is active again. Chris Boyer and Reed Smith, with guest Christine Albert, on where a merger's value gets built and how AI fits integration.]]></googleplay:description>
	<googleplay:image href="https://touchpoint.health/wp-content/uploads/2026/07/TP495-image.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Live from HMPS26 &#8211; Don Stanziano on Trust and the Future of Healthcare Marketing</title>
	<link>https://touchpoint.health/podcast/live-from-hmps-don-stanziano-on-trust-and-the-future-of-healthcare-marketing/</link>
	<pubDate>Wed, 08 Jul 2026 11:15:09 +0000</pubDate>
	<dc:creator><![CDATA[Reed Smith and Chris Boyer]]></dc:creator>
	<guid isPermaLink="false">2744c8cb-a331-57f1-94a7-bc939ecd147c</guid>
	<description><![CDATA[Don Stanziano of Banner Health joins Chris Boyer on trust, patient activation, and how healthcare marketing leaders are redefining their role.]]></description>
	<itunes:subtitle><![CDATA[Don Stanziano of Banner Health joins Chris Boyer on trust, patient activation, and how healthcare marketing leaders are redefining their role.]]></itunes:subtitle>
	<content:encoded><![CDATA[Don Stanziano of Banner Health joins Chris Boyer on trust, patient activation, and how healthcare marketing leaders are redefining their role.]]></content:encoded>
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	<itunes:summary><![CDATA[Don Stanziano of Banner Health joins Chris Boyer on trust, patient activation, and how healthcare marketing leaders are redefining their role.]]></itunes:summary>
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	<itunes:author><![CDATA[Reed Smith and Chris Boyer]]></itunes:author>	<googleplay:description><![CDATA[Don Stanziano of Banner Health joins Chris Boyer on trust, patient activation, and how healthcare marketing leaders are redefining their role.]]></googleplay:description>
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