Jun 12, 2019
As healthcare marketers, we’re often asked to rely on our expertise to help develop effective strategies. However, this...
Jun 5, 2019
For all organizations, an effective digital marketing strategy is important. For those of us practicing digital marketing for...
May 29, 2019
When adopting a digital-first approach to your marketing and communications, creating content consistently and effectively is critical. So...
May 22, 2019
Broadcasting live from the 2019 Healthcare Marketing and Physician Strategies Summit in Chicago, IL, this week’s episode brings...
May 15, 2019
For health systems, artificial intelligence is more than a buzz-term spoken at conferences: there are numerous opportunities for...
May 8, 2019
In hospitals and health systems, as digital tools, content and strategies continue to expand, the need to structure...
May 1, 2019
In healthcare, the consumer journey in pursuing care is far from a linear funnel. In this episode, hosts...
Apr 24, 2019
Within a health system, the application of digital strategies not only support marketing and patient experience efforts, they...
Apr 17, 2019
Hospitals and health systems realize that their website is the most important touchpoint in their digital tech stack...
Apr 10, 2019
For health systems, adopting a content strategy involves understanding their audiences and aligning content to a specific business...
Apr 3, 2019
For many health systems, managing social media can be a challenging task – and the need for a...
Mar 27, 2019
This second part of the series on measurement and KPIs explores how organizations can measure financial ROI of...
