Feb 20, 2019
n this episode, hosts Reed Smith and Chris Boyer dive into the the latest study from Greystone/Klein Partners:”The...
Feb 13, 2019
Hospital and health system digital marketers focus much of their attention on ensuring their website is the authoritative...
Feb 6, 2019
Building trust with customers online is difficult, particularly when customer expectations are continually changing and competition for trust...
Jan 30, 2019
User experience (UX) refers to a person’s emotions and attitudes when they interact with and experiences a product,...
Jan 23, 2019
Whether you are creating your content calendar or planning your content production, it’s important to determine if you...
Jan 16, 2019
With the increasing impact consumerism is having on health systems, hosts Chris Boyer and Reed Smith weigh in...
Jan 9, 2019
For hospital and healthcare marketers, the challenge of determining the right balance of online advertising spend is challenging....
Jan 2, 2019
In this annual “Best-of” 2018 show, hosts Reed Smith and Chris Boyer reflect back on 2018, sharing some...
Dec 19, 2018
Digital marketing continues to develop methods to measure consumer preference, leveraging consumer data and digital footprints to help...
Dec 12, 2018
Hospital and health system marketers realize that social media is an important part of their digital efforts, but...
Dec 5, 2018
Hospitals are eager to use marketing automation as part of their technology stack, but are they doing so...
Nov 28, 2018
Are we failing enough? In this episode, hosts Chris Boyer and Reed Smith discuss how building a culture...
