Dec 12, 2018
Hospital and health system marketers realize that social media is an important part of their digital efforts, but...
Dec 5, 2018
Hospitals are eager to use marketing automation as part of their technology stack, but are they doing so...
Nov 28, 2018
Are we failing enough? In this episode, hosts Chris Boyer and Reed Smith discuss how building a culture...
Nov 7, 2018
Recording live from the Healthcare Internet Conference in Scottsdale, AZ, hosts Reed Smith and Chris Boyer head outside...
Oct 24, 2018
The term “digital front door” has been been often used in healthcare – by those in marketing, patient...
Oct 10, 2018
As health systems continue to focus on digital transformation efforts, the question often arises on which is the...
Oct 3, 2018
Over 55 percent of website content worldwide is written in English. For hospitals and health systems, this can...
Sep 26, 2018
In hospitals and health systems, the concept of “decision support” is often restricted for clinical areas. In this...
Sep 19, 2018
The technology and medical community were abuzz with the latest release of the Apple Watch – particularly the...
Sep 12, 2018
How hospitals and health systems engage in targeted communications and marketing, they use a variety of tools to...
Sep 5, 2018
As healthcare marketing continues to extend past simply promotion to building engaging and loyal audiences, the responsibility of...
Aug 29, 2018
In this episode, hosts Reed Smith and Chris Boyer discuss a few legal risks that can potentially impact...
