Apr 17, 2019
Hospitals and health systems realize that their website is the most important touchpoint in their digital tech stack...
Apr 10, 2019
For health systems, adopting a content strategy involves understanding their audiences and aligning content to a specific business...
Apr 3, 2019
For many health systems, managing social media can be a challenging task – and the need for a...
Mar 27, 2019
This second part of the series on measurement and KPIs explores how organizations can measure financial ROI of...
Mar 20, 2019
In the first of two shows focusing on how our industry measures their efforts, hosts Reed Smith and...
Mar 13, 2019
This week, hosts Reed Smith and Chris Boyer share, via a series of interviews, experiences and ideas from...
Mar 6, 2019
Email marketing is one of the oldest tactics in a digital marketer’s toolkit – but is it still...
Feb 27, 2019
It’s commonly understood that online reviews are an important component of hospitals’ and health systems’ online reputation management...
Feb 20, 2019
n this episode, hosts Reed Smith and Chris Boyer dive into the the latest study from Greystone/Klein Partners:”The...
Feb 13, 2019
Hospital and health system digital marketers focus much of their attention on ensuring their website is the authoritative...
Feb 6, 2019
Building trust with customers online is difficult, particularly when customer expectations are continually changing and competition for trust...
Jan 30, 2019
User experience (UX) refers to a person’s emotions and attitudes when they interact with and experiences a product,...
