Aug 16, 2018

In the last episode we portable hard drives; in this episode we are reviewing mobile editing software. We...

Aug 15, 2018

In this age of consumerism and enhancing access for patients, many hospitals and health systems are turning to...

Aug 8, 2018

With the advancements of advertising and marketing in hospitals and health systems over the last decade has had...

Aug 2, 2018

In the last episode we explored handheld cameras; in this episode we are reviewing drones including two we...

Aug 1, 2018

Inbound marketing is a term coined by Hubspot to reflect a unique approach to marketing many years ago...

Jul 25, 2018

Hospitals and health systems often use the term “patient experience” to mean a multitude of things, from ensuring...

Jul 18, 2018

This week, hosts Chris Boyer and Reed Smith are joined by content strategist expert Ahava Leibtag, President of...

Jul 11, 2018

Typically, in hospitals and health systems, there is an organizational divide that exists between marketing/communications and government relations...

Jun 27, 2018

In this episode hosts Chris Boyer and Reed Smith visit a popular topic on the podcast: Artificial Intelligence...

Jun 20, 2018

Understanding the online customer journey is important to how an organization structures their digital marketing and communication efforts....

Jun 13, 2018

Twitter is an established digital platform for hospitals and health systems, but the way it’s actually being used...