TP98 – Will Data Footprints Fill the Shoes of Digital Marketing?

Marketing
Marketing
TP98 - Will Data Footprints Fill the Shoes of Digital Marketing?
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Digital marketing continues to develop methods to measure consumer preference, leveraging consumer data and digital footprints to help identify customer’s needs and intent. In this episode, hosts Chris Boyer and Reed Smith discuss the latest benefits and risks health systems might face using data footprints to personalize their marketing. They also explore the potential consumer backlash to leveraging data footprints to measure marketing effectiveness. Joined by Matt Bailey from Johns Hopkins Medicine, sharing how he has shifted his SEO efforts to align with user’s intent.

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Chris Boyer

Principal, @chrisboyer LLC  Using digital marketing, experience and UCD/CX to transform healthcare. Co-host of the touch point podcast and founder of the Touch Point Media network. 

Reed Smith

VP @jarrardinc, Advisor @MayoClinic Social Media Network and @SXSW Health & MedTech. @SocialHealthIns and @tpmnetwork founder

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