TP75 – The Role of Marketing and Communications in Government Relations

Marketing
Marketing
TP75 - The Role of Marketing and Communications in Government Relations
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Typically, in hospitals and health systems, there is an organizational divide that exists between marketing/communications and government relations departments. Yet, often these two departments can find benefit from collaborating and partnering to address advocacy efforts. In this episode, hosts Reed Smith and Chris Boyer stretch outside of their comfort zone and discuss common uncomfortable challenges faced by health systems in GR activities, and share ways in which marketing and communication can be applied to build advocacy within employees and communities. This episode features an expert interview with Lance Lunsford, in which he shares ways he and the Texas Hospital Association partner with hospitals on building effective government relations strategies.

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Chris Boyer

Principal, @chrisboyer LLC  Using digital marketing, experience and UCD/CX to transform healthcare. Co-host of the touch point podcast and founder of the Touch Point Media network. 

Reed Smith

VP @jarrardinc, Advisor @MayoClinic Social Media Network and @SXSW Health & MedTech. @SocialHealthIns and @tpmnetwork founder

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