Touch Point Media

TP46 – The How and Why of ROI

TP46 – The How and Why of ROI

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Measuring ROI is not for the faint of heart. However for hospital and healthcare marketers, it is one of the most important KPIs that they can track. In this episode, hosts Chris Boyer and Reed Smith discuss the difficulty many in the industry face when trying to track the financial return of their efforts. With tips on how to use CRM, marketing automation, websites and other digital tactics to measure ROI, the hosts discuss the pros and cons of how we’re currently using these tools to track our financial impact. Featuring an expert interview with David Marlowe, owner of Strategic Marketing Concepts, in which he shares his 30+ years experience helping hospitals in their measurement strategies.

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Ahava Leibtag

Ahava Leibtag

Ahava Leibtag has more than 20 years of experience in writing, messaging and marketing. She is a well-recognized content expert and writes thought leadership about content strategy and content marketing. Ahava is the President and owner of Aha Media Group, a content strategy and content marketing consultancy.

Greg Matthews

Greg Matthews

Healthcare + Data & Analytics + Strategy | Matthews has been at the forefront of healthcare innovation for the last decade, and has worked for and with some of the largest healthcare companies in the world. He is currently a healthcare data & analytics consultant based in Austin, Texas.

Dave deBronkart

International patient engagement activist, speaker, author of Let Patients Help: A Patient Engagement Handbook, blogger

Bryan Vartabedian, MD

Bryan Vartabedian is a pediatrician at Baylor College of Medicine / Texas Children’s Hospital and one of health care’s influential voices on technology & medicine.

John Mason

With three decades leading a variety of organizations, from leading soldiers to managing the expectations of Boards. John has honed his leadership skills in a variety of environments, making him quickly adaptable to a variety of situations and personalities.

Bobby Rettew

Bobby Rettew is a multiple Emmy award-winning storyteller, content creator and digital communications strategist focused on the integration of storytelling into organizations’ business business goals.

Chris Boyer

Chris Boyer

Digital strategist for health care/health systems. Principal, @chrisboyer LLC. Mayo Clinic Social Media Network Platinum Fellow. Co-host:

Reed Smith

Digital Tech Consultant to Hospitals & Healthcare Orgs. Advisor @MayoClinic Social Media Network and @SXSW Health & MedTech. @SocialHealthIns Founder