TP16 – A Primer in Evidence-Based Personas

  • May 24, 2017

TP16 – A Primer in Evidence-Based Personas

 
 
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When developing a strategy for a digital, content or campaign strategy, it’s important to understand your audiences, their interests, and their needs. Many hospitals and health systems are beginning to develop sophisticated methods in persona development. Hosts Reed Smith and Chris Boyer discuss the history of persona development, some of the major elements used to build them and list some of the “evidence-based” ways organizations are using to ensure these profiles align with the audiences they actually serve. Featuring an expert interview with content expert Ahava Leibtag.

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Reed Smith

Digital Tech Consultant to Hospitals & Healthcare Orgs. Advisor @MayoClinic Social Media Network and @SXSW Health & MedTech. @SocialHealthIns Founder

Chris Boyer

Chris Boyer

Digital strategist for health care/health systems. Principal, @chrisboyer LLC. Mayo Clinic Social Media Network Platinum Fellow. Co-host: http://touchpointpodcast.com

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