TP123 – Bias, Data and Ethics: the Dilemma of Marketing

TP123 – Bias, Data and Ethics: the Dilemma of Marketing
Marketing

 
 
00:00 /
 
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As healthcare marketers, we’re often asked to rely on our expertise to help develop effective strategies. However, this knowledge can also lead us down a path to bias that can influence how we think, measure and determine success. In this episode, hosts Chris Boyer and Reed Smith discuss common bias “traps” that health system marketers commonly fall into. They are then joined by Christopher Penn, long-time host of Marketing Over Coffee, in which he discusses the steps to build a data-first organization to embrace machine learning and AI and how ethics plays an important role in avoiding data bias.

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Chris Boyer

Chris Boyer

Digital strategist for health care/health systems. Principal, @chrisboyer LLC. Mayo Clinic Social Media Network Platinum Fellow. Co-host: http://touchpointpodcast.com

Reed Smith

Digital Tech Consultant to Hospitals & Healthcare Orgs. Advisor @MayoClinic Social Media Network and @SXSW Health & MedTech. @SocialHealthIns Founder

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