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This second part of the series on measurement and KPIs explores how organizations can measure financial ROI of their efforts. Hosts Chris Boyer and Reed Smith discuss the two ways to measure ROI, and the essential pillars need to build an ROI measurement strategy (hint: it’s not necessarily a CRM…but it helps). They are joined by Jackie Martin, principal of Branch Strategy, in which she shares her perspective on how hospitals and health systems can build a strategy-first approach.
Mentions from the Show:
- Measures for measures
- ROI, Innovation, and Security Top CMOs’ Concerns
- How to measure Sales and Marketing KPIs in CRM
- How To Track Your Customer Journeys in Real-Time to Empower Your Sales Team
- Five Ways To Measure The ROI Of Your Marketing Activities
- Jackie Martin on LinkedIn
- Branch Strategy website
