Welcome to Touchpoint: a podcast dedicated to discussions on digital marketing and digital patient engagement strategies for hospitals, health systems, and physicians practices. In this podcast, we’ll dive deep into a variety of topics on the digital tools, solutions, strategies and processes that are impacting our industry today.
Welcome to episode 11 of the touchpoint podcast. Developing an effective content creation and publishing strategy can be challenging for a hospital or health system. When trying to publish the right content to the right people at the right time, some have considered adopting the COPE (“create once, publish everywhere”) model. In this episode, hosts Reed Smith and Chris Boyer explain the origins of COPE, discuss the challenges of the model and it’s applicability for hospitals. They also interview Brian Gresh of the Cleveland Clinic to learn how they are developing an effective technology and content strategy.
Mentions from the show
- Content marketing strategy or content strategy?
- What is Create Once, Publish Everywhere?
- New Way to COPE – Create Once, Publish Enthusiastically
- Brian Gresh
- Cleveland Clinic website