TP109 – Act Now! 100% Guarantee! Email Marketing Isn’t as Spammy as it Seems!

TP109 – Act Now! 100% Guarantee! Email Marketing Isn’t as Spammy as it Seems!
Marketing

 
 
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Email marketing is one of the oldest tactics in a digital marketer’s toolkit – but is it still relevant and effective? In this episode, hosts Reed Smith and Chris Boyer discuss the state of email marketing and highlight some important statistics that illustrate how important emails are to a health systems’ communications and marketing efforts. They are joined by Jessica Troccoli, former email strategist from HCA Healthcare, in which she shares ways in which hospitals can embrace emails to support marketing, branding and overall patient experience. Don’t unsubscribe!

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Chris Boyer

Chris Boyer

Digital strategist for health care/health systems. Principal, @chrisboyer LLC. Mayo Clinic Social Media Network Platinum Fellow. Co-host: http://touchpointpodcast.com

Reed Smith

Digital Tech Consultant to Hospitals & Healthcare Orgs. Advisor @MayoClinic Social Media Network and @SXSW Health & MedTech. @SocialHealthIns Founder

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