TP108 – The Anatomy of an Online Review

Marketing
Marketing
TP108 - The Anatomy of an Online Review
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It’s commonly understood that online reviews are an important component of hospitals’ and health systems’ online reputation management efforts. But are all online reviews the same? In this episode, hosts Reed Smith and Chris Boyer explore the various elements of an online review – from open vs. closed review systems, the benefits of a five star rating system to how organizations can benchmark their efforts against others. They are joined by Chrissy Daniels of Press Ganey, in which she shares her experience helping physicians and hospitals embrace transparency through online ratings.

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Chris Boyer

Principal, @chrisboyer LLC  Using digital marketing, experience and UCD/CX to transform healthcare. Co-host of the touch point podcast and founder of the Touch Point Media network. 

Reed Smith

VP @jarrardinc, Advisor @MayoClinic Social Media Network and @SXSW Health & MedTech. @SocialHealthIns and @tpmnetwork founder

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