Touch Point Media


Welcome to touch•point media, – podcasts dedicated to discussions on all things healthcare, including digital marketing and online patient engagement strategies, CIO and technology strategies, the challenges of the online physician, and the power of the e-patient. We also develop branded podcasts on healthcare education and online reputation management. Our various podcast shows dive deep into a variety of topics on the digital tools, solutions, strategies and processes that are impacting the healthcare industry today.

Podcast Hosts

Chris Boyer, co-host of the touch•point podcast, is a digital marketing and digital patient experience consultant, focused on helping organizations transform to become both digital and patient/customer first. He has worked with hospitals, health systems, physician practices, healthcare technology and health services companies on their digital marketing, communications and operational strategies,

Chris is the Director of Digital Strategy and Analytics for Fairview Health Services and the University of Minnesota Health, is founder and principal of @chrisboyer LLC, and is a platinum advisory member for the Mayo Clinic Social Media Network.

Reed SmithReed Smith, co-host of the touch•point podcast, is a consulting strategist and thought leader focused on the integration of social computing into large organizations. Reed’s hospital experience includes time as a hospital marketing director and overseeing product development for the Texas Hospital Association where he created a social media guide for hospitals, assembling best practices and case studies from organizations across the country, that is now offered by many of the state hospital associations.

Reed is the founder & president of the Social Health Institute and THA Digital Marketing. In addition, Reed also serves as the Chief Strategist for Gray Digital Group as well a founding advisory board member for both the Mayo Clinic Social Media Network, and the health & wellness track at the SXSW® Interactive festival.